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Channel Marketing Manager

Company: The Mom Project
Location: Irvine
Posted on: April 8, 2021

Job Description:

Our client is--the award-winning, industry leader that is transforming the way people experience the connected lifestyle. Their deep expertise in product design, wireless connectivity, cloud infrastructure and cutting-edge AI capabilities focuses on delivering a seamless, smart home experience for their users that is easy to setup and interact with every day. The company's cloud-based platform provides users with visibility, insight and a powerful means to help protect and connect in real-time with the people and things that matter most, from any location with a Wi-Fi or a cellular connection. To date, our client has launched several categories of award-winning smart connected devices, including wire-free smart Wi-Fi and LTE-enabled security cameras, audio and video doorbells, and floodlight.-- Our client is looking for a driven, marketing professional who's passionate about understanding today's consumers, their motivations and their behavior as they move along their journey from discovery to purchase. The Channel Marketing Manager's primary role will be to help support the Senior Channel Marketing manager to develop online channel marketing programs to optimize awareness and engagement of shoppers to drive sales conversion. They will also collaborate with sales and marketing to create targeted, benefit driven messaging for online and retail. The ideal candidate should have experience with how to create consumer driven content on Amazon and other online account pages.--In addition, this candidate should have experience with SEO as well as awareness tactics. Essential Duties and Responsibilities include--:

  • Lead online channel marketing program development at key accounts.
  • Develop online channel strategies for the calendar year in partnership with sales leads and marketing heads to discuss budgets, ad spend, SEO and align with the overall company marketing plan for the year.
  • Work closely with marketing, sales leadership and external agencies to develop compelling copy & marketing content utilizing approved brand assets to support new and existing product categories.
  • Work with teams to leverage marketing programs such as paid advertising for strategic opportunities.
  • Partner with sales and marketing to optimize online and retail merchandising to grow sales within category.
  • Project manage all of the customer online product pages and work closely with the Senior Channel Marketing Manager to deliver assets against timelines to ensure pages stay compliant with approved messaging.
  • Manage photography and video shoot assets for product launches
  • Manage online reviewer process.
  • Support in store initiatives or projects as needed Education and Experience:
    • Minimum 5 years' experience working experience in channel marketing, corporate marketing, digital marketing, or content marketing role
    • 3-5 years of experience managing online marketing campaigns, online copy, specifically for Amazon, Best Buy and other major accounts. Ideally in consumer IOT technology, smart home, CE or related industries.
    • A good understanding of online channel marketing, including product positioning, messaging optimization, and asset management,--
    • Experience leading and tracking cross functional team meetings
    • Demonstrated success working with sales and marketing teams
    • Bachelor's degree in marketing or related fields. MBA a plus. Skills Required:
      • Ability to understand product plans, technology roadmaps and business requirements.
      • Excellent attention to detail and ability to align internal and external resources and timelines to launch products with the best quality and impact to the business.
      • Excellent written and verbal communication skills, with strong analytical, critical thinking and problem-solving skills.

Keywords: The Mom Project, Irvine , Channel Marketing Manager, Executive , Irvine, California

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