Manager - Product Marketing for a great product
Location: Irvine
Posted on: April 8, 2021
|
|
Job Description:
* Plan and direct advertising policies and programs or produce
collateral materials, such as posters, contests, coupons, or
give-aways, to create extra interest in the purchase of a product
or service for a department, an entire organization, or on an
account basis.
* Prepare budgets and submit estimates for program costs as part of
campaign plan development.
* Plan and prepare advertising and promotional material to increase
sales of products or services, working with customers, company
officials, sales departments and advertising agencies.
* Assist with annual budget development.
* Inspect layouts and advertising copy and edit scripts, audio and
video tapes, and other promotional material for adherence to
specifications.
* Coordinate activities of departments, such as sales, graphic
arts, media, finance, and research.
* Prepare and negotiate advertising and sales contracts.
* Identify and develop contacts for promotional campaigns and
industry programs that meet identified buyer targets such as
dealers, distributors, or consumers.
* Gather and organize information to plan advertising
campaigns.
* Confer with department heads or staff to discuss topics such as
contracts, selection of advertising media, or product to be
advertised.
* Confer with clients to provide marketing or technical advice.
* Monitor and analyze sales promotion results to determine cost
effectiveness of promotion campaigns.
* Read trade journals and professional literature to stay informed
on trends, innovations, and changes that affect media planning.
* Formulate plans to extend business with established accounts and
to transact business as agent for advertising accounts.
* Provide presentation and product demonstration support during the
introduction of new products and services to field staff and
customers.
* Direct, motivate, and monitor the mobilization of a campaign team
to advance campaign goals.
* Plan and execute advertising policies and strategies for
organizations.
* Track program budgets and expenses and campaign response rates to
evaluate each campaign based on program objectives and industry
norms.
* Assemble and communicate with a strong, diverse coalition of
organizations or public figures, securing their cooperation,
support and action, to further campaign goals.
* Train and direct workers engaged in developing and producing
advertisements.
* Coordinate with the media to disseminate advertising.
* Contact organizations to explain services and facilities
offered.
* Direct and coordinate product research and development.
* Represent company at trade association meetings to promote
products.
* Consult publications to learn about conventions and social
functions and to organize prospect files for promotional
purposes.
Keywords: , Irvine , Manager - Product Marketing for a great product, Executive , Irvine, California
Click
here to apply!
|
Didn't find what you're looking for? Search again!
Other Executive JobsService Manager 2 - Santee, Ca Description: Job DescriptionImportant Note: During the application process, ensure your contact information email and phone number is up to date and upload your current resume when submitting your application for (more...) Company: Wells Fargo Location: Santee Posted on: 04/12/2021 Shift Manager Description: Description br br Working at Pizza Hut-- is about making hungry people happy. It's about being independent and having fun, making new friends and earning extra cash. If you're ready to take the next (more...) Company: Pizza Hut Location: San Gabriel Posted on: 04/12/2021 Senior Manager, Business Solutions Analysis Safety Office Description: Career Opportunities: Senior Manager, Business Solutions Analysis Safety Office 10978 At Hyundai, we've rethought our business and created cars that combine performance, quality, design and innovation (more...) Company: Hyundai Motor America Location: Fountain Valley Posted on: 04/12/2021 Construction Project Coordinator/Assistant Project Manager Description: We are looking for a responsible Project Coordinator/APM to administer, organize and manage construction projects, from simple activities to more complex plans. br br Project Coordinator/APM responsibilities (more...) Company: Echelon Construction and Maintenance Location: Yucaipa Posted on: 04/12/2021 Assistant Salon Manager - Smoke Tree Village Description: Assistant Salon Manager Got shears and a winning attitude Have a yearning to earn and a desire to support other stylists Then let--s talk Maybe you--re a stylist who wants more Company: Great Clips Location: Cathedral City Posted on: 04/12/2021 Business Development Director, HHS Description: REI Systems is experiencing phenomenal growth - more than 30 year over year. Led by a strong Chief Growth Officer, REI has an impressive track record of winning federal contracts. We are projecting (more...) Company: Next City Location: Cathedral City Posted on: 04/12/2021 Assistant Salon Manager - Millenia Commons Description: Assistant Salon Manager Got shears and a winning attitude Have a yearning to earn and a desire to support other stylists Then let--s talk Maybe you--re a stylist who wants more Company: Great Clips Location: La Mesa Posted on: 04/12/2021 Shift Manager Description: Description br br Working at Pizza Hut-- is about making hungry people happy. It's about being independent and having fun, making new friends and earning extra cash. If you're ready to take the next (more...) Company: Pizza Hut Location: Arcadia Posted on: 04/12/2021 Licensed Medicare Insurance Agent - State of the Art Lead Management Platform Description: Considered the gold rush of insurance, Assurance, a Prudential company, is actively looking for independent health insurance agents WITH AHIP certification Residential Insurance License required to (more...) Company: ASSURANCE Independent Agents Location: Hacienda Heights Posted on: 04/12/2021 Area Business Development Director - NW Houston, TX Description: Job Description - Area Business Development Director - NW Houston, TX 2116031 Job Description Area Business Development Director - NW Houston, TX 2116031 Description Encompass Health Rehabilitation (more...) Company: CTI Education Group Location: Cypress Posted on: 04/12/2021 |