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[MARKETING] Director, Consumer Marketing

Company: Masimo Corporation
Location: Irvine
Posted on: April 5, 2021

Job Description:

[MARKETING] Director, Consumer Marketing Position Location Irvine, California Job Code Posting 4813 Quantity Required 1 Masimo (NASDAQ: MASI) headquartered in Irvine, California, is a fast-growing and award-winning international medical technology and device company with operations spanning the globe. We develop innovative, noninvasive monitoring technologies that save, extend and improve the lives of people of all ages, in all walks of life. These revolutionary technologies are helping to solve "unsolvable" problems that have plagued the healthcare industry, while taking the pain and discomfort out of blood monitoring. For more than 25 years, innovation has been and will continue to be our passion.-- The Director of Consumer Marketing is responsible for brand management and demand generation for Masimo's consumer product line, including Health & Wellness, OTC and Rx products intended for home use. The Director of Marketing will use expertise in driving demand for consumer offerings with consumers, healthcare professionals, retail channel partners and durable medical equipment providers. The role will report to VP of Consumer Marketing and partner closely with consumer product management, marcom, digital marketing, finance, reimbursement & market access, advocacy, clinical affairs and be direct liaison to supporting sales organizations. Duties & Responsibilities

  • Optimize market penetration, sales and net margin;
    Develop go-to-market brand management and demand generation strategies for consumer offerings;
    Build end-to-end consumer adoption models for each business model;
    Drive US and Canada launches and support global launches;--
    Lead consumer messaging and business plan;
    Lead healthcare professional messaging and business plan;--
    Lead distribution messaging and business plan;
    Partner with e-Commerce to drive acquisition;
    Partner with Digital Marketing;--
    Partner with Reimbursement and Market Access to drive Payer adoption;--
    Lead consumer out-of-pocket and co-pay support programs;
    Partner with product management to outline claims needed for adoption;
    Partner with marcom; program management and creative services to deliver breakthrough creative;
    Partner closely with Masimo Acute Care Sales, Alternate Care Sales and Clinical Support Team;--
    Partner closely with Sales Operations Team;
    Establish key performance indicators for the business;
    Ensure effective and frequent internal communication of key initiatives; Minimum Qualifications
    • 10+ years Marketing experience in a related field;
      Experience in brand management and demand generation;
      Consumer, Healthcare Professional, Distributor, Retail and Payer experience;
      High level analytical skills required to identify and validate opportunities;--
      Strong collaboration skills needed to communicate, refine and advocate for solutions;
      Proven history of delivering on new product launches;
      Excellent communication skills; both written and verbal and experience presenting to a high-level audience. Preferred Qualifications
      • Experience with consumer-facing medical devices, SAAS and other business models
        Proven history of developing and inspiring cross-functional teams;
        Proven success in the securing of new business from market research and commercial solution development;--
        Broad knowledge of consumer/patient health segments and commercial operations;
        Skilled at identifying, developing and presenting commercially attractive business opportunities, both internally and to potential customers;
        Strong stakeholder and customer management ability. Education Bachelor degree in Marketing or Business.-- MBA preferred. Physical requirements/Work Environment This position primarily works in an office environment. It requires frequent sitting, standing and walking. Daily use of a computer and other computing and digital devices is required. May stand for extended periods when facilitating meetings or walking in the facilities. Travel is necessary, so the ability to operate a motor vehicle and maintain a valid Driver's license is required.-- The physical demands of the position described herein are essential functions of the job and employees must be able to successfully perform these tasks for extended periods. Reasonable accommodations may be made for those individuals with real or perceived disabilities to perform the essential functions of the job described. Masimo is an Equal Opportunity/Affirmative Action employer.-- --All qualified applicants will receive consideration for employment without regard to race, color, religion, sex including sexual orientation and gender identity, national origin, disability, protected Veteran Status, or any other characteristic protected by applicable federal, state or local law.

Keywords: Masimo Corporation, Irvine , [MARKETING] Director, Consumer Marketing, Executive , Irvine, California

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