Director, Ecommerce, Too Faced Cosmetics
Company: The Est--e Lauder Companies Inc.
Posted on: April 5, 2021
Director, Ecommerce, Too Faced Cosmetics
- Irvine, California
- Online / E-Commerce
- Too Faced Job Description Job Summary
The Director of ECommerce will manage overall ecommerce business
and deliver sales for Too Faced Online, North America. He/She will
direct the day-to-day online operations relating to Toofaced.com's
e/m-commerce with oversight responsibility for top line sales,
operating metrics, key performance indices, advertising/promotions
budget and maintaining bottom line targets.
The Director of ECommerce needs to have an in-depth understanding
of how to drive ecommerce sales through effective and cost
efficient marketing programs. An analytical and strategic thinker
is required to balance new customer acquisition programs with
retention initiatives as well as identifying and embarking on
business development opportunities. It is imperative that this
person be familiar with marketing and technology opportunities that
increase sales and consumer engagement.
Further, this position will collaborate closely with but not
limited to North America Sales and Marketing, Global Marketing,
Digital Marketing, Creative, Production, Finance, Legal, Customer
Service and ELC Online.
--- Ecommerce P&L Management
o Partner with leadership to optimize A&P (advertising &
o Work with in-house team and external vendor teams in order to
achieve plan and Brand goals.
o Be the architect of marketing and sales programs. Develop and
test strategies and roll-out successful initiatives.
--- Online Marketing & Promotions
o Oversee all online promotional marketing calendars for
o Collaborate with Acquisition Team to develop and implement the
seasonal online marketing calendars to marry the Brand Sales and
Marketing initiatives across e-commerce channels.
o Partner with Creative to develop online only content and events
throughout the seasons which enable a best of breed experience for
the consumer while meeting/exceeding the daily/weekly sales plans
for US/Canada. Develop and manage the advertising and promotions
budget for all such programs. Must understand usability and quality
assurance testing in order to minimize customer service issues and
time to market.
o Work closely with Marketing, Global Communications Special Events
and North America Applied Marketing to optimize offline advertising
and partner relationships in order to drive online awareness and
increase opt-ins and revenue.
o Partner with Online Inventory Planning and Executive Director of
Global E/M Commerce to maintain appropriate sell through and
merchandising of limited life items and forecasting of new product
launches. Forecast sample orders to support launch, promotions, and
business driving initiatives for US/Canada and retailer.com.
o Partner with North America Applied Marketing to align forecasts
to ensure proper coverage for omnichannel initiatives.
o Lead special projects as applicable.
--- Email/SMS and Database Marketing
o Develop Too Faced customer communication and online marketing
o Develop and manage email calendar
o Develop and implement all email/sms/direct mailer marketing
programs and manage growth and maintenance of consumer database;
continually seek ways to optimize email campaigns.
o Work closely with Online Retention Team to ensure email and
promotional creative follow brand guidelines and meet sales
objectives; Supervise creation process to ensure timely
o Develop database segmentation plans to maximize ROI and
engagement while minimizing opt-outs. Make recommendations on how
best to invest in each segment.
o Work with email provider to launch new technologies to improve
o Understand all online marketing industry standards; Develop key
performance indicators for Too Faced's Online business
--- Must have a proven track record of 8 + years of online
marketing experience. eCommerce or catalog experience strongly
--- Proven ability to deliver a range of projects based on project
scope, timeline, cost and quality.
--- Must have the ability to translate Brand vision to the online
channel and execute strategies that lead the company consistently
towards that vision.
--- Must have strong skills in strategy and planning, budget and
P/L management, merchandising, and marketing.
--- Proven leadership and team management skills derived from
having direct responsibility for building and managing a cohesive,
--- Needs to be a creative and analytical thinker and problem
solver, thrive in fast paced environment, prioritize and oversee
multiple projects at once, have attention to detail and work well
with cross functional teams.
--- Ability to manage internal and external project resources;
Experience managing the work of third party vendors
--- Strong written and verbal communication skills. Ability to
communicate complex ideas and processes in a simplified manner.
--- BA/BS required, MBA preferred.
Job: Online / E-Commerce
Primary Location: Americas-US-CA-Irvine
Job Type: Standard
Shift: 1st (Day) Shift
Job Number: 2012328
We are an equal opportunity employer. Minorities, women, veterans,
and individuals with disabilities are encouraged to apply. It is
Company's policy not to discriminate against any employee or
applicant for employment on the basis of race, color, creed,
religion, national origin, ancestry, citizenship status, age, sex
or gender (including pregnancy, childbirth and related medical
conditions), gender identity or gender expression (including
transgender status), sexual orientation, marital status, military
service and veteran status, physical or mental disability,
protected medical condition as defined by applicable state or local
law, genetic information, or any other characteristic protected by
applicable federal, state, or local laws and ordinances. The
Company will endeavor to provide a reasonable accommodation
consistent with the law to otherwise qualified employees and
prospective employees with a disability and to employees and
prospective employees with needs related to their religious
observance or practices. Should you wish to apply for this position
or any other position with the Company and you believe you require
assistance to complete an application or participate in an
interview, please contact USApplicantAccommodations@Estee.com.
Keywords: The Est--e Lauder Companies Inc., Irvine , Director, Ecommerce, Too Faced Cosmetics, Executive , Irvine, California
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