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Associate Director, Data Intelligence

Company: Rauxa
Location: Irvine
Posted on: April 5, 2021

Job Description:

Rauxa is seeking an Associate Director, Data Intelligence!
The Associate Director, Data Intelligence will be the data lead, working with cross functional partners to deliver measurement, creative and optimization recommendations across multiple marketing channels - media, mobile, website, social media, marketing analytics including Customer Relationship Marketing (CRM) evaluations. The position works on assigned accounts- both existing clients and new business - and is responsible for leading assigned Data Strategy & Analytics team members on projects to execute data-driven offline, digital, and cross-channel marketing programs, as well as related reporting and analytics projects. What You'll Do:

  • Develop and deliver data-driven, digital and cross-channel marketing strategies for assigned clients through collaboration with key internal stakeholders
  • Define and execute measurement strategies for clients, inclusive of timely and comprehensive reporting and dashboards with an objective to evaluate marketing performance, drive valuable insights, and provide recommendations for continuous improvement in optimization
  • Translate business goals into the appropriate media KPIs for thoughtful learning agendas
  • Identify and/or define campaign success metrics and KPIs for tracking and reporting while monitoring campaign and business performance
  • Understand and analyze various engagement and conversion data, drawing conclusions that help increase the performance of the digital marketing campaign tactics
  • Bring an awareness of best practices for user data and analytics tools and processes to your team and clients
    Who You Are:
    • You have a bachelor's degree in Marketing or Communications or equivalent work experience preferred; master's degree preferred
    • You have 7+ years of combined data driven marketing experience in management consulting or agency environment
    • You have 5+ or more years digital marketing experience
    • You have marketing agency experience (strongly preferred)
    • You have deep experience in concepting, designing, and delivering multichannel marketing programs with emphasis on offline/online integration
    • You have experience in data mining, quantitative analytics and experience in interpreting and presenting derived insights
    • You have thorough knowledge and applied experience with cross-channel marketing strategy and analytics.
    • You have the ability to synthesize information from various sources and extract key insights and develop go forward recommendations
    • You have the ability to work in a flexible, dynamic, and fast paced environment
    • You are highly creative with first-rate conceptual, visual and writing skills
    • You have superior oral communication and presentation skills
    • You have proven client management skills and service orientation
    • You have advanced skills in analytics and industry research
    • You have strong communication skills including ability to present insights and recommendations
    • You must be able to collaboratively solve problems and deal with conflict
    • You have an advanced understanding of integrated direct marketing principles
      Sound like you? We'd love to hear from you!

Keywords: Rauxa, Irvine , Associate Director, Data Intelligence, Executive , Irvine, California

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