IrvineRecruiter Since 2001
the smart solution for Irvine jobs

Director, Customer Journey

Company: Kia USA
Location: Irvine
Posted on: April 5, 2021

Job Description:

At Kia, we're creating award-winning products and redefining what value means in the automotive industry. It takes a special group of individuals to do what we do, and we do it together. Our culture is fast-paced, collaborative, and innovative. Our people thrive on thinking differently and challenging the status quo. We are creating something special here, a culture of learning and opportunity, where you can help Kia achieve big things and most importantly, feel passionate and connected to your work every day. Kia provides team members with competitive benefits including premium paid medical, dental and vision coverage for you and your dependents, 401(k) plan matching of 100% up to 6% of the salary deferral, and time off starting at 14 days per year. Kia also offers company lease and purchase programs, company-wide holiday shutdown, paid volunteer hours, and premium lifestyle amenities at our corporate campus in Irvine, California. Status Exempt Summary The Director, Customer Journey will oversee Kia Motors America's Customer Relationship Management (CRM) initiatives by overseeing all direct-to-customer vehicle marketing communications and operations, Kia.com, and new website innovation by utilizing industry tools, analyses marketing program effectiveness and best practice and benchmarks. This position will be the primary liaison for all Kia CRM efforts including but not limited to working with Parts Marketing, Consumer Affairs and Hyundai Capital. This role will provide guidance and direction to agency partners, vendors, budget oversight and processes as necessary to meet business objectives and maximize return on Kia's retail marketing, website innovation, and analytics investments. Develop and utilize analytics to drive website strategies and program improvements. Major Responsibilities Priority Major Responsibility % 1st CRM: Oversee new vehicle direct marketing communications (online & offline) to Kia owners and targeted prospects as well as oversee internet brand generated leads and various program initiatives. 35% 2nd CRM: Represent Marketing in overall KMA Customer Experience Group and participate in brand at retail enhancement efforts, including customer experience marketing projects and implementation of new retail sales and service processes when it relates to marketing. 25% 3rd Website Management: Lead kia.com website analytics to measure, track and optimize website program effectiveness and ROI and coordinate with KMC to ensure improvements to website systems and tools are benchmarked and are leveraging best practices. 20% 4th Website Management: Take lead on Customer Journey initiative to redesign customer engagement in driving traffic to the website and enhancing the online experience. 10% 5th Website Management: Lead New Website Technologies for KMA to enhance kia.com experience and in driving lower funnel activities and oversee kia.com and all its programs and activities to launch and sustain products, and promote on going sales activities. 10% Education/Certification Bachelor's degree or equivalent work experience required Master's degree desirable Overall Experience 15+ years' experience in Marketing, Advertising or Graphic Design at corporate or agency side required. 10+ years' experience in CRM programs experience required, automotive specific experience highly desired. 5+ years' experience in leading and/or managing digital marketing activities; experience developing and optimizing web and mobile based platforms strongly desired as is experience overseeing paid and owned digital/social platforms and tools required. Directly Related Experience Must have extensive experience with Adobe Creative Suite. Must have thorough understanding of marketing strategies and digital operations. Must have solid understanding of the enterprise lead management systems environment. Must be able to demonstrate history of driving cultural change, innovation and growth through brand recognition and customer locality initiatives. Skills Strong project management and organizational skills * Strong strategic planning & leadership development skills PC skills including Microsoft Word, Excel, Power Point Adobe Creative Suite (Photoshop and/or Illustrator) Strong verbal communication skills Ability to multi-task, juggle competing demands, prioritize and work with other team members at all levels within the company. Strong interpersonal skills Self-motivated Competencies CHALLENGE - Solving Complex Problems COLLABORATION - Building and Supporting Teams CUSTOMER - Serving Customers GLOBALITY - Showing Community and Social Responsibility PEOPLE - Interacting with People at Different Levels Adapting to Change Communicating Effectively Delivering High Quality Work Entrepreneurial Thinking Managing Resources Developing Talent Driving Continuous Improvement Inspiring and Motivating Others Managing Risk Setting a Strategic Vision Equal Employment Opportunities KMA provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, ancestry, national origin, sex, including pregnancy and childbirth and related medical conditions, gender, gender identity, gender expression, age, legally protected physical disability or mental disability, legally protected medical condition, marital status, sexual orientation, family care or medical leave status, protected veteran or military status, genetic information or any other characteristic protected by applicable law. KMA complies with applicable law governing non-discrimination in employment in every location in which KMA has offices. The KMA EEO policy applies to all areas of employment, including recruitment, hiring, training, promotion, compensation, benefits, discipline, termination and all other privileges, terms and conditions of employment. Disclaimer: The above information on this job description has been designed to indicate the general nature and level of work performed by employees within this classification and for this position. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job. Job Segment: Manager, Communications, Marketing Communications, Direct Marketing, Management, Automotive, Marketing

Keywords: Kia USA, Irvine , Director, Customer Journey, Executive , Irvine, California

Click here to apply!

Didn't find what you're looking for? Search again!

I'm looking for
in category
within


Other Executive Jobs


Pathology Medical Director - 4 Hrs perWeek - Palm Springs/Coachella California area
Description: Pathology opening in Coachella, California. This and other physician jobs brought to you by DocCafe.com - Immediate opening for a part time, Contract Physician - Primary or Alternate Center Medical Director (more...)
Company: Integrity Healthcare
Location: Coachella
Posted on: 04/14/2021

Operations Manager - Restaurant
Description: GENERAL SUMMARY: The Operations Manager -He/she has the primary responsibility of supporting the General Manager in day to day operations of the restaurant conveying the Cane's culture to his/her Crewmembers (more...)
Company: Raising Cane's
Location: Azusa
Posted on: 04/14/2021

Manager, Network Engineering and Operations
Description: Manager, Network Engineering and Operations PlayStation isn't just the Best Place to Play -it's also the Best Place to Work. We've thrilled gamers since 1994, when we launched the original PlayStation. (more...)
Company: PlayStation Network
Location: Aliso Viejo
Posted on: 04/14/2021


Shift Manager
Description: Description br br Working at Pizza Hut-- is about making hungry people happy. It's about being independent and having fun, making new friends and earning extra cash. If you're ready to take the next (more...)
Company: Pizza Hut
Location: Rowland Heights
Posted on: 04/14/2021

Assistant Salon Manager - La Quinta Walmart-In Store
Description: Assistant Salon Manager Got shears and a winning attitude Have a yearning to earn and a desire to support other stylists Then let--s talk Maybe you--re a stylist who wants more
Company: Great Clips
Location: La Quinta
Posted on: 04/14/2021

SVP, Chief Information Security Officer
Description: Are you enthusiastic, highly motivated, and have a strong work ethic -- Would you like to work for a company that is ranked Top 20 on the Forbes Best Banks in America 2021 list If yes, come join our (more...)
Company: Corus Entertainment
Location: Rosemead
Posted on: 04/14/2021

Dual Director of Sales
Description: Your new career is just a few clicks away As the global leader in third-party hotel management, our growing portfolio represents over 1,550--hotels in 49 states and 22--countries, from top international (more...)
Company: Aimbridge Hospitality
Location: San Clemente
Posted on: 04/14/2021

Earned Value Management Manager 2 Redondo Beach, CA
Description: Embark on a career putting innovative, reliable, and agile products and ideas into orbit, and beyond. Northrop Grumman has opportunities waiting for you that play a vital role in human space exploration, (more...)
Company: Northrop Grumman
Location: Redondo Beach
Posted on: 04/14/2021

Compliance Manager
Description: Welcome to the Anthem Careers site We have been hard at work to improve our job search and application systems to better serve you. It is now easier to find and apply for relevant jobs as well as stay (more...)
Company: Anthem, Inc.
Location: Cerritos
Posted on: 04/14/2021

Resident Services Manager 2
Description: UDR, Inc. and its affiliated companies are seeking a Resident Services Manager 2 to join our team in S. CA. This position will work 3 days at Rosebeach Apartment Homes, our apartment community 174 homes (more...)
Company: UDR - Opening Doors to your future
Location: La Mirada
Posted on: 04/14/2021

Log In or Create An Account

Get the latest California jobs by following @recnetCA on Twitter!

Irvine RSS job feeds