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Digital Product Manager

Company: HSF Affiliates LLC
Location: Irvine
Posted on: April 4, 2021

Job Description:

HSF Affiliates LLC, the parent company of Berkshire Hathaway Home Services and Real Living Real Estate brands has an opportunity for a Digital Product Manager to join our team. We are a joint venture business of HomeServices of America, an affiliate of Berkshire Hathaway, Inc. Summary We are looking for an ambitious Digital Product Manager to join our Solution Strategy team. This position will be responsible for overseeing the planning, development, and execution of digital strategies to help optimize digital efforts and quantify the value of those strategies within the overall organization. Job Duties & Responsibilities The Digital Product Manager will provide support to the VP, Solution Strategy and Solution Strategy department in a fast-paced environment. General responsibilities will include, but not limited to:

  • Set marketing strategies and plans to align with business goals, defining suitable tactics across marketing channels/touchpoints, defining target audiences, monitoring in-market campaigns, reporting and recommending and implementing adjustments.
  • Use Salesforce Marketing Cloud to code, load and schedule custom, responsive HTML email messages, and SMS messages for on-going marketing, transactional and ad-hoc messages.
  • Execute, end-to-end, on ongoing email marketing broadcasts and campaigns.
  • Manage multiple email campaigns that take advantage of audience segmentation.
  • Reporting of message performance including standard metrics and analysis of creative testing.
  • Identify new lead nurturing campaign ideas, pitch to key stakeholders, then implement, optimize and report.
  • Implement Adobe Target (especially via Launch).
  • Perform assessments of our current Target implementations to identify opportunities for improvement (technical or procedural).
  • Assess franchisees' current digital presence and identify optimization opportunities on web and mobile.
  • Develop testing, optimization, and personalization strategy in conjunction with the project team.
  • Partner with the analytics team to identify test ideas, analyze test results and provide recommendations for next steps and future tests. Qualifications Education:
    • Bachelor's Degree in computer science, information technology, business administration, marketing, or related (preferred - work experience equally considered) Experience:
      • 2-5 years in digital marketing or strong working knowledge of the mechanics of marketing campaign optimization.
      • Experience with Marketing Cloud Email Studio, Mobile Studio, Ad Studio, Journey Builder & Automation Studio (Marketing Cloud Consultant certification preferred).
      • 1-2 years of experience in building HTML emails and AMP coding (preferred).
      • 3+ years of hands-on experience executing AB and multivariate tests using Adobe Target (Adobe Target certification preferred).
      • 2+ years of experience working on site personalization & optimization programs. Knowledge and Skills:
        • Digital marketing platform knowledge and skills, including common website analytic platforms (Adobe, Google). It's a plus if you have worked with Salesforce Marketing Cloud and/or Adobe Target.
        • Experience building and analyzing reports (opens, clicks, conversions, etc.) and applying findings to make data-driven decisions.
        • Excellent written and verbal communication skills, including the ability to convey complex ideas clearly and to communicate with both technical and non-technical audiences, essential.
        • Experience leading requirement gathering efforts and ability to translate technical and functional requirements to internal teams. Qualifications Education Preferred Bachelors or better in Computer Science or related field. Experience Preferred Experience with Marketing Cloud Email Studio, Mobile Studio, Ad Studio, Journey Builder & Automation Studio (Marketing Cloud Consultant certification preferred). 1-2 years of experience in building HTML emails and AMP coding (preferred). 3+ years of hands-on experience executing AB and multivariate tests using Adobe Target (Adobe Target certification preferred). 2+ years of experience working on site personalization & optimization programs. Digital marketing platform knowledge and skills, including common website analytic platforms (Adobe, Google). It's a plus if you have worked with Salesforce Marketing Cloud and/or Adobe Target. Experience building and analyzing reports (opens, clicks, conversions, etc.) and applying findings to make data-driven decisions.

Keywords: HSF Affiliates LLC, Irvine , Digital Product Manager, Executive , Irvine, California

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