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Sr Director, Marketing

Company: International Vitamin Corporation
Location: Irvine
Posted on: February 23, 2021

Job Description:

Careers « IVC - Enriching Your Health - Sr Director, Marketing in Irvine, California - Careers at IRV - Irvine, CA Skip to Main Content Please Enable Cookies to Continue Please enable cookies in your browser to experience all the personalized features of this site, including the ability to apply for a job. Welcome page Welcome page Returning Candidate? Log back in! Sr Director, Marketing Job Functional Area SGA - Sales & Marketing Overview IVC is looking for a Sr. Director, Marketing to join our team! This role will report to the EVP, Marketing and Digital. This is a leadership role and is responsible for optimizing marketing strategies and enhancing the customer experience with new digital innovation. The Sr. Director, Marketing will closely collaborate with business unit leaders in designing data-driven models and campaign optimization techniques. Primary results of this role will be to enhance customer engagement, develop insights, drive product innovation, and improve communications to ultimately increase revenue. Responsibilities

  • Establish a repeatable and predictable consumer demand generation marketing capability that leverages appropriate digital and traditional marketing channels (web, social, SEO/SEM etc.) to increase brand awareness and differentiation, resulting in increased customer leads and higher conversion rates.
  • Lead a high-performance team of creative professionals. Develop this team with a focus on talent management, leadership development and core-skill enhancement.
  • Support sales efforts to grow revenue within our legacy base of customers and strategic account management driven approach.
  • Understand the competitive landscape and provide differentiated solutions/communications to drive company advantage.
  • Understand our customer experience and purchase journey to own the development and execution of a digital roadmap tied to business outcomes of revenue, profit, and retention.
  • Collaborate closely with sales, manufacturing, account marketing and product development to align resources and budget to growth opportunities, supporting sales growth regionally.
  • Develop key analytics to showcase an ROI on marketing campaigns.
  • Supply thorough and detailed presentations utilizing data and analytics, industry trends and collateral, for Executive leadership. Qualifications
    • Bachelor's Degree in Marketing, MBA is a plus
    • 7 - 10 years' online/offline Marketing experience
    • Experience in contract manufacturing or CPG industry preferred
    • Experience with IRI and/or Nielsen required
    • Experience in developing and executing digital campaigns
    • VMS Marketing experience preferred
    • Strategic abilities and proven execution in a leadership role
    • Self-motivated, resourceful, adaptive skill set
    • Expert in Microsoft Suite - especially proficient in PowerPoint and creating presentations
    • Possible travel could be required Options Apply for this job online Apply Share Email this job to a friend Refer Sorry the Share function is not working properly at this moment. Please refresh the page and try again later. Share on your newsfeed Loading... Application FAQs Software Powered by iCIMS
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Keywords: International Vitamin Corporation, Irvine , Sr Director, Marketing, Executive , Irvine, California

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