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B2B Product Marketing Manager

Company: TP-Link USA Corp.
Location: Irvine
Posted on: February 21, 2021

Job Description:

Product Marketing Manager, B2BTP-Link is currently seeking a B2B Product Marketing Manager for US Headquarters in Irvine, CATP-Link is the world's leading provider of networking products. We continuously develop new products and technologies that transform the way people connect. Our networking expertise uniquely positions us as a leader in emerging technologies that improve our everyday lives. We are seeking a talented B2B marketer to join our fast growing B2B business sector.Spacious and modern, our Irvine office creates a casual atmosphere that fosters team collaboration. TP-Link USA offers a modern working environment, free gym membership, quarterly team building, flex-spending, employee paid benefits, bi-annual raise opportunity, paid vacation & holidays, 401k plan and annual bonus. Come join our team!What We're Looking For* Develop and improve product positioning, messaging , rich content across B2B product suite and deliver key assets required across sales & marketing.* Create and execute effective GTM strategies and marketing plans that drive awareness, engagement and product adoption for B2B networking and Wi-Fi products.* Create relevant, impactful marketing collateral to support sales and marketing including but not limited to case studies, white papers, competitive comparison, landing pages and blog posts.* Grow brand and product awareness and optimize new customer acquisition thru PR, industry shows and events, KOL/ influencer collaborations, digital campaigns.* A highly motivated, proactive individual that can work in fast-paced environments with the ability to pivot quickly.* Work closely with the sales and business development teams to drive opportunity and business growth.Additional Job Responsibilities* Product Positioning Works in concert with the PM and engineering organizations to develop the product positioning, messaging, and marketing collaterals including presentations, packaging artwork and other materials. * Product Go-to-Market Works with various internal teams (product, campaign, creative, web, sales, PR) and external partners to implement GTM strategies and campaigns. * Sales Enablement Acts as an advisor to the sales and communicates the value proposition of the products to the sales team and develops the sales tools that support the selling process of products. He/she is the key resource in interacting with engineering, product management, and other marketing groups to support customers. * Public Relations Acts as a spokesperson for the product segment representing the product in front of media/journalists/bloggers. * Roadmap Guidance Actively participates in the product roadmap process, understands and communicates the impact on customers of scheduled new product, feature and enhancement releases. * Market and Competitive Landscape Owns and drives market research on industry. Conducts on-going analysis of the competitive landscape including pricing, product offering, and market segmentation. Informs sales channels of competitive movements * Pricing Guidance Recommends pricing strategies by evaluating market conditions and sales channel inputs. RequirementsPosition Requirements Education & Experience* B.S. Marketing or Engineering field. Strong technical background and fast learner. * 3+ years of B2B product marketing experience, related industry is preferred.* Have a technical understanding of the product portfolio and effectively communicate those capabilities to a large audience with varying levels of product functionality.* Deep analytical and strategic thinking abilities, along with the ability to see the big picture from scattered pieces of information. Able to collect and synthesize complex information, making it relevant, understandable and actionable for key stakeholders.* Demonstrate the ability to effectively network across multiple functional areas in an organization.* Ability to be a self-starter, set priorities and collaborate with different elements of a business organization* Experienced presenter who is a good storyteller and capable of tweaking presentations in real-time based on audience needs.* Excellent written and verbal communication in business and technical situations. Capable of authoring industry and product related blogs, white papers, and presentations.* Have a technical understanding of the product portfolio and effectively communicate those capabilities to a large audience with varying levels of product functionality.BenefitsWhat we're all about TP-Link is always seeking ambitious individuals, who are enthusiastic and passionate about their work. We are a global company that values diversity and thrives on entrepreneurial spirit and drive. While TP-Link has made its global mark, it is still a relatively new brand to the U.S. As we grow and shape our team, we're looking for people to directly influence the success of our U.S. business.Feel a connection? Send us your resume and a cover letter telling us why you believe you're the right fit for our team.We are committed to diversity. TP-Link is an Equal Opportunity and Affirmative Action Employer M/F/D/V.

Keywords: TP-Link USA Corp., Irvine , B2B Product Marketing Manager, Executive , Irvine, California

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