Senior Forecast Analyst Manager
Company: Cox Enterprises
Location: Irvine
Posted on: January 12, 2021
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Job Description:
This position needs to sit in: Irvine, CA; Atlanta, GA; Troy,
MI; or Detroit, MI The Senior Forecast Analyst Manager is
responsible for managing the impression forecasting and delivery
analysis for KBB.com and Autotrader.com advertising products. This
role will own the development and analysis of iterative rounds of
automotive advertiser upfront-related impressions forecasts as well
as the generation of ad-hoc forecasts for new custom advertising
products to enable yield management, budgeting, marketing and sales
strategies. The Senior Forecast Analyst Manager also manages
impression delivery analytics, analyzing/communicating the health
of impression delivery and earned rates, diagnosing the drivers of
delivery risk, and summarizing impacts to shortfalls. This role
will collaborate with other groups to pursue continuous improvement
of the forecasting and delivery process and work closely with other
leaders to drive the business to success in these areas of forecast
and delivery. This role will also create new tools and dashboards
for the organization.The Senior Forecast Analyst Manager is
required to continually keep up to date with developments and best
practices in the Digital Analytics field (e.g., tools, techniques,
KPIs, etc.), and the latest trends in the advertising and
automotive industries to ensure that insights and narratives are
evaluated in the proper context. This position should operate with
very minimal oversight from their
leader.Responsibilities:Collaborate with various Analytics,
Products, Finance, Marketing and Strategy teams to collect
necessary information and data to apply to the inventory management
tool to accurately adjust future forecast. Work with key leaders,
stakeholders and cross-functional peers to understand scale and
scope of OEM opportunitiesManage the diagnosis of trends and
drivers of delivery variances, alert relevant groups to these
drivers, and collaborate to address key challenges and
opportunities Provide or manage the creation of executive summaries
of incremental forecast changes and present them when neededLead
cross-functional weekly meetings to discuss past, current, or
future impacts to Forecast and Delivery along with the appropriate
support to correct or learn from for the futureOwn the Upfronts
Forecasting process by establishing appropriate expectations and
timelines with various groups (internal/external)Work closely with
Inventory Management vendor to upload appropriate data into tool
for adjustments that are either seasonal or manualManage the
analysis of the outputs from Inventory Management tool to ensure
expectations align with forecastManage the creation of executive
summaries of Upfront ForecastingEnsure dashboards are implemented
to properly monitor the forecast for all level of the organization:
Sr. Leadership to Individual ContributorsLead the creation of the
OEM Delivery Report and how it will be used Provide the creation of
executive read outs of OEM Delivery ReportExpand on current process
or tools used for the Forecast and Delivery team to create
efficiencies and more robust analytical insightsAbility to build
and train others on new tools as needed for teams across the
organization Other duties as needed or
requiredQualifications:Bachelor's degree with 7 years analytical/
forecasting experience and/or training, or equivalent combination
of work and education.Experience with digital analytics tools and
business intelligence systems (e.g. Adobe Analytics / Omniture,
Google Analytics, Moat, DFP, Microstrategy, Tableau).3 years---
experience of working in a remote environmentSenior Level
presentation building and delivery skills. Must be comfortable
articulating analytical concepts in a concise manner to internal
and external groups, including an executive audienceDemonstrated
experience managing projects and leading cross functional
meetingsMust have experience working with data tables, writing SQL
queries and have a general understanding of data
warehousingAdvanced Excel skills required, including custom formula
development, functions, pivot tables, and visualization
techniquesAdvanced analytical skills, including an understanding of
cause and effect and basic statistical methods available to enhance
findingsMust be able to understand, analyze data, and synthesize
large volumes of data into a coherent narrative or story to answer
non-standard/complex questionsExcellent communication skills Strong
organizational skills and the ability to effectively multi-task and
prioritize in a deadline-driven atmosphereAbility to solve problems
and deal with a variety of concrete variables in situations where
only limited standardization existsAnalytical, problem solver,
collaborative, strategic, results oriented, self-starterExperience
with YieldEx/YieldEdge a plusExperience in online advertising
including understanding of the advertising technology
landscapeMasters degree, preferredAutomotive experience a plusCore
Competencies Critical to Success in this Role:Drive for
resultsFocus on customersBuild relationshipsOrganizational
Position:Does this position have direct reports? --- NO --- YES If
Yes, estimated Reports to: --- Supervisor --- Manager ---
Director/AVP level --- VP or aboveWho We AreAbout Cox
AutomotiveThere---s nothing ordinary about Cox Automotive. We are
people of every background driven by our passion for mobility,
innovation, client success and community outreach. We make buying,
selling and owning (or simply using) cars easier for everyone.
Touching more than 40,000 clients across five continents, we bring
together the best brands and the best teams to propel the
automotive industry forward. Some of those team members work for
our iconic consumer brands like Autotrader and Kelley Blue Book,
while others are creating the future of automotive at
industry-facing brands like Dealer.com, Manheim and vAuto.About Cox
We are the Cox family of businesses. We---ve been making our mark
since 1898 by building and evolving world-class businesses, staying
true to our values, and encouraging top talent to always look for
growth and impact while building a career with us. Our primary
divisions --- Cox Communications and Cox Automotive --- are driving
a new wave of innovation, powering smart cities with powerhouse
broadband communications and pioneering greener, more progressive
transportation alternatives for individuals and fleet operators.
We---re also expanding into new spaces like cleantech and
healthcare to rev up our momentum toward building a better future
for the next generation. We---re looking for the talent today who
will be our leaders tomorrow. Sound intriguing? Learn more about
where we are today, where we hope you---ll be going with us, and
the common purpose that unites us at coxenterprises.com. Cox is an
Equal Employment Opportunity employer - All qualified
applicants/employees will receive consideration for employment
without regard to that individual---s age, race, color, religion or
creed, national origin or ancestry, sex (including pregnancy),
sexual orientation, gender, gender identity, physical or mental
disability, veteran status, genetic information, ethnicity,
citizenship, or any other characteristic protected by law.Statement
to ALL Third-Party Agencies and Similar Organizations: Cox accepts
resumes only from agencies with which we formally engage their
services. Please do not forward resumes to our applicant tracking
system, Cox employees, Cox hiring manager, or send to any Cox
facility. Cox is not responsible for any fees or charges associated
with unsolicited resumes.Brand: Cox AutomotiveJob ID:
208421Employment Type: Full-timeJob Area: Advertising
Keywords: Cox Enterprises, Irvine , Senior Forecast Analyst Manager, Executive , Irvine, California
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