Director, Public Relations

Company: American Advisors Group
Location: Irvine
Posted on: January 12, 2021

Job Description:

Overview:AAG, is the nation's leading reverse mortgage lender. The company is dedicated to giving seniors a better financial outcome in retirement through the responsible use of home equity. In addition to federally-insured Home Equity Conversion (Reverse) Mortgages, AAG offers a full suite of senior home equity solutions, including traditional and proprietary mortgages and real estate services. AAG has more than 1,300 employees and a national operating footprint with offices in California, Arizona, Texas, Georgia and New York.AAG operates by core values of Caring, Driven and Ethical and has been ranked an Orange County Top Workplace every year since 2013. Through the AAG Foundation, the company provides support to AAG employees in need, seniors in the community, and victims of human trafficking, and encourages employee participation in AAG Foundation events through its volunteer-time-off program. Through the AAG Foundation and AAG's official employee engagement program, #ProjectInspire, employees are given a sense of higher purpose which both inspires and invigorates the workforce.We reward hard work, promote from within and offer excellent training and career development. If this sounds like a company you are interested in joining, please review the job description below.The Director of Public Relations is primarily responsible for creating new and innovative ways to reach media and build PR awareness around the AAG brand. The director will be responsible for all of AAG's media relations activities, which includes, but are not limited to, responding to trade media inquiries (i.e., Reverse Mortgage Daily, HousingWire, Reverse Mortgage Magazine, etc.), pitching AAG news and stories to trade and mainstream media, coordinating executive and subject-matter-expert interviews, and developing buzzworthy ideas to build stronger awareness of both the AAG brand and the home equity vertical.Responsibilities:* Develop overall public relations strategy, contribute to developing positioning and message content, and create and implement strategically driven communications programs targeted primarily to media.* Lead and mentor a team of media relations professionals.* Write press releases and other collateral materials developed to build stronger awareness around the American Advisors Group business and brand. Coordinate news releases with Marketing team to integrate messaging and overall PR approach. Provide proofing, fact-checking and editing on variety of public relations-related collateral pieces (AP style preferred). Coordinate distribution. Collaborate with Corporate Communications team members on internal distribution of news.* Coordinate interaction with media, when appropriate, between the media and senior executives. Lead media-related distribution services to include queue and distribution of press releases, media advisories, pitches and statements, as well as maintenance/strategic assembly of all up-to-date press contacts.* Inform and collaborate with Marketing team members on a variety of communications initiatives including, but not limited to making certain that web content is accurate and current, corporate overview is updated, and internal stories reflect current news topics.* Assemble persuasive, "pitchable" content and story angles to proactively pitch to reporters/editors/producers in appropriate press verticals.* Devise news angles to coordinate response to incoming press queries as well as editorial calendar opportunities.* Develop Q&As and message points and prepare senior management and subject-matter-experts for interview opportunities.* Coordinate special events and press conferences.Qualifications:* Experience working with or for a financial services company; strong business perspective when making decisions* Proven track record in media relations* Knowledge of mortgage business preferred* Demonstrated success in a fast-paced environmentEDUCATION / WORK EXPERIENCE* Bachelor's degree in Journalism, Communications or related field from an accredited college or university* Minimum of 10 years of broad-reaching, progressively responsible media relations/marketing experience, preferably with financial services companies like American Advisors Group OR an equivalent combination of education and/or experience.* Minimum 2 years of experience managing others

Keywords: American Advisors Group, Irvine , Director, Public Relations, Executive , Irvine, California