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Manager, Digital Marketing Solutions and Analytics

Company: Urovant Sciences, Inc.
Location: Irvine
Posted on: March 26, 2020

Job Description:

Improving quality-of-life through innovations in urology.Urovant Sciences (Nasdaq: UROV) is a clinical-stage biopharmaceutical company focused on developing and commercializing innovative therapies for urologic conditions.--Urovant is a nimble company with an entrepreneurial focus on improving the way providers and their patients confront urologic diseases that are difficult to treat.Every employee at Urovant plays an integral role to our success.--We are ambitious in our approach to improving outcomes for the patients and healthcare providers we serve.--Our fast-paced environment rewards strategic decision-making and collaboration, giving team members opportunities to grow beyond their expertise.Urovant's lead product candidate, vibegron, an oral, once-daily small molecule beta-3 agonist being evaluated for overactive bladder (OAB).--In addition to OAB, vibegron is being evaluated for two additional potential indications:--the treatment of OAB in men with benign prostatic hyperplasia (BPH) and the treatment of abdominal pain associated with irritable bowel syndrome (IBS).Urovant's second investigational product candidate, URO-902, is a novel gene therapy for patients with overactive bladder symptoms who have failed oral pharmacologic therapy.Urovant's second investigational product candidate, URO-902, is a novel gene therapy for patients with overactive bladder symptoms who have failed oral pharmacologic therapy.The--Manager, Marketing Solutions and Analytics--is responsible in driving digital programs that support the launch of Urovant's lead product candidate, vibegron, an oral, once-daily small molecule beta-3 agonist being evaluated for overactive bladder (OAB).--The Manager, Marketing Solutions and Analytics will pull through marketing strategies into cross-platform digital programs that deliver a best-in-class digital experience for consumers and healthcare practitioners (HCPs). This person will be responsible for launching innovative programs that support corporate and brand goals. She/he will be responsible for establishing KPIs, driving media optimizations and driving customer acquisition to fuel the growth of the brand.--Responsibilities include:Procure brand assets and drive the development, approval, and execution of websites, digital advertising assets, online patient and HCP materialsIdentify digital marketing opportunities to drive awareness and brand affinityManage digital communications and content plan by working closely with brand team to execute against established goalsManage CRM programs and Identify opportunities to leverage CRM in support of marketing objectivesMaintain Consumer and HCP databases, analyze data and regularly report on key insightsIdentify opportunities to improve CRM functionality and manage updates and implementationsTesting and tracking strategy, visual creative and copy used in landing pages, advertising and other visual assetsAudience persona development, audience targeting, and audience insight development to improve performance of ad spend and CRM communicationOversee digital agencies on execution, ensure they are clear on strategy and goals as set in partnership with marketing teamManage execution of site updates and optimizations including SEODrive innovation to improve the customer, consumer and patient experienceContinuously leverage multiple data sources to influence marketing tactics and identify growth/optimization opportunitiesManage HCP digital media reporting and optimizationsPartner with legal, regulatory and medical teams to approve content and promotional materials--Education and ExperienceBachelor's degree in related field5+ years digital marketing and analyticsExperience with working with agencies in development, implementation and execution of marketing materials within budget and timelineSocial media, SEM, SEO, display, online video marketing analysis experience requiredProduct launch experience or proven track record of supporting brand growthKnowledge of marketing areas including product positioning, marketing plan development and execution,Salesforce Marketing Cloud experience or management of similar marketing automation platform preferredAbility to present plans and analytics to senior executives, as well as to marketing colleagues and field sales teamExperience with couponing, co-pay cards and promotions a plus--Essential Skills and AbilitiesSelf-starter who can work independently to prioritize tasks and has initiative and excitement to take on unfamiliar tasks.Strong qualitative and quantitative reporting skillsExperience in managing consumer/customer databasesExperience in working with collaborative team environment and/or supporting multiple teamsStrong organizational and communication skills, (both written and oral).Strong interpersonal skills and ability to manage agency partners.Strong financial business acumen and analytical skills.Fosters productive, collaborative cross functional relationshipsFlexibility to adapt to an invigorating but often changing start-up environmentAbility to work across locations and time zonesTravel, domestic only, for at least 20% of time, depending on business needs

Keywords: Urovant Sciences, Inc., Irvine , Manager, Digital Marketing Solutions and Analytics, Executive , Irvine, California

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