IrvineRecruiter Since 2001
the smart solution for Irvine jobs

Director, Digital Marketing

Company: Kofax
Location: Irvine
Posted on: February 16, 2020

Job Description:

We're looking for a candidate to fill this position in an exciting company.

  • Lead a 2020 initiative to re-imagine company websites to position us for success as a global leader in Intelligent Automation
  • Coordinate, develop, and implement project plans to deliver new capabilities and/or enhanced functionality and address changes in Web regulations and SEO best practices
  • Develop and manage team processes, tools, and documentation
  • Collaborate with the brand, creative services teams and designers on visual comps and provide input on information architecture
  • Work with development teams to ensure our information architecture meets design criteria and reflects the stakeholder needs
  • Contribute to usability test planning and user experience satisfaction planning
  • Collaborate with the broader marketing organization: product marketing, digital marketing, content marketing, brand & creative services, corporate marketing, demand gen, writers, developers, and designers to successfully manage a project from initial idea to final output
  • Form partnership with IT to ensure CMS platform and related software versions are current, performance levels are maintained and response times are evaluated
  • Create persona and journey paths
  • Drive demand generation messaging and positioning across digital properties
  • Establish customer engagement goals
  • Develop Search engine marketing (SEM) and paid search strategies and programs designed to grow top of funnel (TOFL), middle of funnel (MOFL) and bottom of funnel (BOFL) leads
  • Digital media acquisition
  • Support account based marketing via digital channels
  • Harness data and analytics to evaluate campaign success and improvements
  • Determine how to optimize customer engagement via digital properties, including aligning content to buyer journey stage, creating nurture paths for prospects, recommending and personalizing content to accelerate customer engagement and opportunity development
  • Understand and drive implementation of connected digital marketing strategies, including A/B testing, progressive profiling/engagement automation and personalization
  • Determine what content is needed by stage in 'Buying Cycle'
  • Leveraging our BrightEdge technology platform and other best practices to ensure all digital content is search engine-optimized
  • Drive orchestration of content across all relevant channels
  • Create and manage the dashboard reports to measure the effectiveness of digital campaigns
    • Bachelor's degree with 10+ years of demand generation experience and 7+ years hands-on digital marketing experience
    • 5+ years of demonstrated management experience with modern web design, development, usability and key Web technologies
    • Knowledge of best practices in managing global technology company (ideally software) Web sites
    • Strong project management skills and background using agile methodologies
    • 5+ years of online marketing experience with a strong focus on analytics
    • 5+ years of SEO/SEM experience
    • 3+ years of b-to-b social media experience preferably in the enterprise software market

Keywords: Kofax, Irvine , Director, Digital Marketing, Executive , Irvine, California

Click here to apply!

Didn't find what you're looking for? Search again!

I'm looking for
in category
within


Other Executive Jobs


Associate Professional, Project Management
Description: Job Description Position at Ingram Micro Ingram Micro touches 80 of the technology you use every day with our focus on Technology Solutions, Cloud, and Commerce and Lifecycle Solutions. With 50 billion (more...)
Company: Ingram Micro
Location: Irvine
Posted on: 02/25/2020

Assistant Property Manager
Description: Job Title: Assistant Property ManagerJob Purpose:-- Assist in the management of an onsite 60-unit parking storage facility and 3 office tenants to include bookkeeping and tenant management.Essential Duties (more...)
Company: RueVac Property Services
Location: Orange
Posted on: 02/25/2020

Global IT Director, Change Management
Description: Job Description Position at Ingram Micro Ingram Micro touches 80 of the technology you use every day with our focus on Technology Solutions, Cloud, and Commerce and Lifecycle Solutions. With 46 billion (more...)
Company: Ingram Micro
Location: Irvine
Posted on: 02/25/2020


Clinical Project Manager
Description: Job summary: Clinical project managers ensure clinical trials are successfully planned, initiated and completed. - Responsibilities The role of the clinical project manager involves planning, organizing, (more...)
Company: AiViva Biopharma, Inc.
Location: Orange
Posted on: 02/25/2020

Product Marketing Manager
Description: Job Title: Product Marketing Manager - Type: Full Time - Location: Irvine, CA - - About Us - Chenland Nutritionals, Inc. is the leading supplier of high quality, branded ingredients, herb extract, and (more...)
Company: Chenland Nutritionals, Inc.
Location: Orange
Posted on: 02/25/2020

Senior Client Manager - Commercial Lines
Description: SUMMARY br br Provide and maintain service to clients, and support commercial lines producer in processing all lines of commercial insurance in accordance with the guidelines of the Commercial Lines (more...)
Company: Bolton & Company
Location: Pasadena
Posted on: 02/25/2020

Manager Customer Service Operations
Description: The City of Burbank, a thriving community in southern California's world-class media center, is a great place to live and an even better place to work. We currently have an outstanding opportunity available (more...)
Company: City of Burbank
Location: Burbank
Posted on: 02/25/2020

Junior Sales Marketing Manager
Description: As a leader in experimental marketing client acquisitions, we specialize in creating and implementing customized marketing strategies for a large portfolio of clients. Using a personalized approach (more...)
Company: True Vision Enterprises Inc.
Location: Orange
Posted on: 02/25/2020

Medical Director Inpatient Administrator (Non-Clinical) (Physician #)
Description: The Medical Director Inpatient Administrator provides medical leadership and has responsibility for Health-care-related management. Responsibilities include facilitation of evidence-based and cost-effective (more...)
Company: Prospect Medical Systems
Location: Orange
Posted on: 02/25/2020

Internal Audit Manager
Description: Our client, a sizeable private company located in Orange County, is seeking a dynamic Internal Audit Manager to join their team. The Internal Audit Manager will be responsible for the oversight of the (more...)
Company: FORTIS Resource Partners
Location: Orange
Posted on: 02/25/2020

Log In or Create An Account

Get the latest California jobs by following @recnetCA on Twitter!

Irvine RSS job feeds