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Director, Digital Marketing

Company: Kofax
Location: Irvine
Posted on: February 16, 2020

Job Description:

We're looking for a candidate to fill this position in an exciting company.

  • Lead a 2020 initiative to re-imagine company websites to position us for success as a global leader in Intelligent Automation
  • Coordinate, develop, and implement project plans to deliver new capabilities and/or enhanced functionality and address changes in Web regulations and SEO best practices
  • Develop and manage team processes, tools, and documentation
  • Collaborate with the brand, creative services teams and designers on visual comps and provide input on information architecture
  • Work with development teams to ensure our information architecture meets design criteria and reflects the stakeholder needs
  • Contribute to usability test planning and user experience satisfaction planning
  • Collaborate with the broader marketing organization: product marketing, digital marketing, content marketing, brand & creative services, corporate marketing, demand gen, writers, developers, and designers to successfully manage a project from initial idea to final output
  • Form partnership with IT to ensure CMS platform and related software versions are current, performance levels are maintained and response times are evaluated
  • Create persona and journey paths
  • Drive demand generation messaging and positioning across digital properties
  • Establish customer engagement goals
  • Develop Search engine marketing (SEM) and paid search strategies and programs designed to grow top of funnel (TOFL), middle of funnel (MOFL) and bottom of funnel (BOFL) leads
  • Digital media acquisition
  • Support account based marketing via digital channels
  • Harness data and analytics to evaluate campaign success and improvements
  • Determine how to optimize customer engagement via digital properties, including aligning content to buyer journey stage, creating nurture paths for prospects, recommending and personalizing content to accelerate customer engagement and opportunity development
  • Understand and drive implementation of connected digital marketing strategies, including A/B testing, progressive profiling/engagement automation and personalization
  • Determine what content is needed by stage in 'Buying Cycle'
  • Leveraging our BrightEdge technology platform and other best practices to ensure all digital content is search engine-optimized
  • Drive orchestration of content across all relevant channels
  • Create and manage the dashboard reports to measure the effectiveness of digital campaigns
    • Bachelor's degree with 10+ years of demand generation experience and 7+ years hands-on digital marketing experience
    • 5+ years of demonstrated management experience with modern web design, development, usability and key Web technologies
    • Knowledge of best practices in managing global technology company (ideally software) Web sites
    • Strong project management skills and background using agile methodologies
    • 5+ years of online marketing experience with a strong focus on analytics
    • 5+ years of SEO/SEM experience
    • 3+ years of b-to-b social media experience preferably in the enterprise software market

Keywords: Kofax, Irvine , Director, Digital Marketing, Executive , Irvine, California

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