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Director of Growth, Product

Company: Acorns
Location: Irvine
Posted on: December 4, 2019

Job Description:

Director of Growth, Product

At Acorns, we're building a different kind of investing experience - one that looks after the financial best interests of the up-and-coming. The Acorns team is passionate about pursuing our mission and living our values. It all begins with Heart. Our Heart leads us in everything we do. It allows us to make bold decisions, build trust, grow and advance our society. Come find your place at Acorns and join us in the revolution.

Are you hungry to make an impact? Want to take a leading role in building product experiences reaching millions of people? Are you at home working on a fast-paced team? Then come join the Acorns growth team.

Acorns is seeking an experienced Director of Growth, Product to join a cross-functional growth team. You will own the product growth roadmap and improve Acorns' growth potential across onboarding, referral, engagement, retention, and revenue. You will be responsible for developing and executing a product-centered strategy that will drive sustainable user and revenue growth.

You will work with dedicated engineers, analysts, and designers. Our projects range from small optimization experiments to big bets at creating brand new user experiences. Your work will have a huge impact on helping everyday Americans to save and invest.

The ideal candidate for the Director of Product, Growth will have a high analytical drive and ability to deliver on KPIs. You have a natural bias to constantly experiment and optimize funnels, features and flows, and identify and build distinct features that can improve customer engagement, retention, and LTV.

Within 1 month, you will:

  • Introduce yourself to team members, stakeholders, and collaborators you will be working with
  • Learn our product, development, and experimentation process and platforms.
  • Talk to customers and sit in on customers services call to understand our users
  • Dive into user research, analysis, experiment results to understand growth metrics and funnels
  • Get started in working in the growth sprint process by creating specs and user stories.
  • Become familiar with our vision, strategy, and OKRs for Growth

  • Identify a few early wins and launch your first experiment

    Within 6 months, you will:

    • Define a strategy and set up key metrics for the Growth Product Initiatives
    • Develop a roadmap that includes big bets and optimizations

    • Lead the end to end growth sprint process of ideation, technical development, the launch of projects, and analysis of results
    • Develop a deep understanding of our customers and product

    • Regularly generate insight and form hypothesis through user research and analytics and validate via experiments
    • Make a visible impact on key growth metrics

    • Build partnerships across Engineering, Design, Acquisition, Marketing, Business Development, Data Science, and Customer Service and foster an environment of accountability and empowerment while ensuring meaningful, quantifiable consumer outcomes.
    • Use data to drive product vision and definition of key success metrics, innovation and roadmap planning of new products and features to deliver against team and company goals

      Within 12 months, you will:

      • Set and communicate the vision and strategy for product-driven growth. You are a product evangelist and your team's biggest cheerleader.

      • Set up dashboards and metrics to monitor progress, highlight insight and suggest opportunities
      • Establish a deep understanding of user behaviors and competitor landscape
      • Develop a systematic approach to experimenting, measuring and learning, and launching initiatives at a high velocity
      • Proactively share results and learning with the company to promote a growth culture

      • You hold your team responsible for meeting deadlines and are quick to help remove obstacles from their path.
      • Take responsibility for the outcomes including influencing and making effective team changes to maximize outcomes.

        What you will bring to Acorns:

        • 6+ years of experience in product management or equivalent experience, preferably for mobile
        • A strong track record leading teams and inspiring the people who work with you to execute flawlessly against both the long-term product vision and current priorities.
        • Track record of developing, executing, and testing different growth experiments that have a significant impact on critical growth metrics
        • Passionate about build-measure-learn and previous experience with AB testing

        • Highly analytical, good at using data to form a hypothesis and defining metrics to determine the success of product initiatives.

        • Knowledge of Agile software development process
        • Highly effective judgment and interpersonal skills
        • Ability to conceptualize, manage, and prioritize multiple projects
        • Highly effective communication skills and ability to liaise seamlessly between functional teams
        • Previous experience with tools such as Optimizely, Amplitude, Segment
        • Previous experience at a startup or a growth product team (preferred)
        • Thirst for delivering game-changing products
        • Exceptional drive and precision in delivery
        • A belief that your work is tied to your life's mission
        • Optimistic about the potential of societal change

          About Acorns:

          Acorns is the leading micro-investing app in the U.S. It allows users to round up their daily purchases and automatically Invest the Change-- into a low-cost, diversified portfolio of exchange-traded funds offered by some of the world's top asset managers (including Vanguard and BlackRock). Founded in Newport Beach, Calif., by father and son team Walter and Jeff Cruttenden, Acorns provides a simple entry-point using the Acorns app on iPhone or Android. Customers accumulate fractional shares in one of five portfolios constructed by world-renowned Nobel Laureate economist Dr. Harry Markowitz. Acorns' smart portfolio algorithms automatically work in the background of life, helping users build wealth naturally, pennies at a time. From Acorns mighty oaks do grow.


          With benevolence and courage, we look after the financial best interests of the up-and-coming; beginning with the empowering step of micro-investing.


          • Lead with heart
          • Make bold decisions
          • Always build trust
          • Never stop growing
          • Find a way

Keywords: Acorns, Irvine , Director of Growth, Product, Executive , Irvine, California

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