Senior Product Marketing Specialist
Posted on: September 13, 2019
The Senior Product Marketing Specialist - SBU will drive business
growth of the ANSYS Systems Business Unit products and solutions in
the area of Systems, Embedded Software and Functional Safety. This
includes developing marketing strategies and programs and then
directing them through field marketing teams and ANSYS channel
The Senior Product Marketing Specialist - SBU will also be
responsible for creating and developing marketing plans, sales
collateral and lead generation campaign kits along with
opportunities for new business by generating qualified leads for
the ANSYS sales team. The focus is to provide both the ANSYS field
marketing organization and the corporate marketing organization
with plans and assets that can effectively be used to promote ANSYS
products through a wide variety of channels.
Additionally, this position ensures that all product-related
marketing vehicles, such as the web site, presentations, white
papers, social media and advertising are maintained with the most
up to date information, while determining new strategies and
tactics for promoting the products to a wide audience, both
internal to ANSYS and external
The Senior Product Marketing Specialist also ensures that all
SBU-related leads are tracked and marketing campaigns are
accurately reported in order to measure success against initial
The Senior Product Marketing Specialist is an active team player,
fostering collaboration to achieve joint goals across a variety of
departments, including sales, corporate marketing, development, and
field marketing to name a few.
---Ensure sales enablement by working with the sales management in
order to develop and provide the tools, sales strategies and means
to win business
---Manage the internal communication and collaborate on sales
training for SBU-related initiatives including products,
applications and mega trends.
Marketing Awareness and Lead Generation
---Develop and maintain strategies for lead generation, including
advertising, social media, web site content, white papers,
webinars, demos and events.
---Create and implement web seminar program with the product
development and sales teams, as well as with external partners.
---Collaborate with various teams to manage tradeshow, conferences
and seminar schedule through integration into worldwide field
marketing calendar. Work with the appropriate field marketing teams
to help them execute events logistics, including paper submissions,
booth creation, asset development, team coordination and event
---Manage relevant web site content and continually provide input
on new strategies and tactics to increase visibility on ANSYS.com
and third party web sites.
---Through customer and sales interviews along with competitive
analysis, gain insight into customer use of current products and
provide feedback to other team members. Conduct marketing research
to understand future trends, customer requirements and competitive
technology to develop a clear strategy for future growth.
---Technical degree, Master's Degree or Equivalent
---Minimum 8 years working in a product marketing or management,
corporate communications or field marketing within a technical
---Technical skills: marketing culture and expertise in operational
marketing; editorial and presentation capability; knowledge of the
systems and embedded software development market, understanding of
the systems and embedded software development process; ability to
work with other disciplines including sales, development, and other
---Ability to leverage social media to identify and engage with key
---Understanding of sales automation tools (SalesForce.com
experience is a plus)
---Outstanding written and verbal communication skills in local
---Excellent English Proficiency required
---Highly self-motivated and results driven
---Well-organized, self-directed team player. Remains open to
others' ideas, and exhibits willingness to try new things.
---Demonstrates excellent written and verbal communication skills.
Listens effectively and transmits information accurately and
---Establish and maintain credibility with the internal sales team,
field marketing and corporate communications team.
---Effectively communicate value by getting past the gate -keeper
and overcoming objections.
---Adapts to changes in the work environment, manages competing
demands and is able to deal with frequent change, delays or
---Prioritizes and plans work activities, uses time efficiently and
develops realistic action plans.
---Willing to take direction, engage in training and apply
techniques and constructive criticism to improve performance.
---Demonstrates accuracy and thoroughness and monitors own work to
ensure quality and is able to read and interpret written
---Demonstrates professionalism, discretion, and good judgment in
all interactions with co-workers, customers, vendors and
---Consistently at work on time, follows instructions, responds to
CULTURE AND VALUES
Culture and values are incredibly important to ANSYS. They inform
us of who we are, of how we act. Values aren't posters hanging on a
wall or about trite or glib slogans. They aren't about rules and
regulations. They can't just be handed down the organization. They
are shared beliefs - guideposts that we all follow when we're
facing a challenge or a decision. Our values tell us how we live
our lives; how we approach our jobs. Our values are crucial for
fostering a culture of winning for our company:
--- Customer focus
--- Results and Accountability
--- Transparency and Integrity
--- Sense of urgency
--- Collaboration and Teamwork
ANSYS is an Equal Opportunity Employer. All qualified applicants
will receive consideration for employment without regard to race,
color, religion, sex, sexual orientation, gender identity, national
origin, disability, veteran status, and other protected
ANSYS does not accept unsolicited referrals for vacancies, and any
unsolicited referral will become the property of ANSYS. Upon hire,
no fee will be owed to the agency, person, or entity.
Keywords: ANSYS, Irvine , Senior Product Marketing Specialist, Advertising , Irvine, California
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