IrvineRecruiter
the smart solution for Irvine jobs

Senior Manager, Marketing Brand Strategy and Execution

Company: Pacific Dental Services
Location: Irvine
Posted on: September 12, 2018

Job Description:

MAJOR RESPONSIBILITIES Under the general guidance of the Sr Dir, Marketing, the Sr Mgr., Marketing Brand Strategy and Execution is responsible for the strategic oversight and execution of brand strategy. The individual will develop new and existing brands and ensure business objectives are attained.

  • Oversee continued growth and evolution of Pacific Dental Services' industry-leading brands as critical assets to the organization.
  • Lead brand governance and collaborate with various departments and regional marketers to ensure proper executions.
  • Anticipate future trends and develop strategy for the continued success of Pacific Dental Services' multiple industry-leading brands at national, regional local, and partner levels.
  • Partner with organization leadership to guide existing brands, continuously enhance the brands to increase their equity, and create new brands that align with the strategic direction of the business.
  • Partner with Marketing's Creative leader to align brand visuals with overall brand strategies.
  • Translate brand strategies into brand plans, brand positioning and go-to-market strategies.
  • Identify, present and implement opportunities to further enhance brands, analyzing brand positioning and leverage consumer insights to help inform strategies and executions.
  • Provide strategic support and organization around major digital and offline marketing initiatives.
  • Monitor and understand stakeholder goals, consumer research, market trends, and competition to evaluate potential impact to brands.
  • Collaborate with channel owners across marketing and throughout the organization on areas including reputation management, SEO, web development, offline marketing, in-office experience, creative design, social media, email public relations and internal communications.
  • Manage partnerships with third-party agencies to ensure brand integrity is maintained.
  • Lead the creation of materials to help educate and manage brands.
  • Inspire and develop team members and consumers to be ambassadors and advocates of the brands.
  • Other duties as assigned by management. REQUIRED:
    • Masters Degree in Marketing or related field from an accredited college. In lieu of degree, 10+ years of experience is required or the equivalent combination of education and experience.
    • 10+ years of combined brand strategy, execution and management experience. PREFERRED:
      • Product management experience. KNOWLEDGE/SKILLS/ABILITIES:
        • Collaborative, strategic leader capable of multitasking within a cross-functional marketing department and with senior-level executives.
        • Expert knowledge of all aspects related to branding, digital and offline channels.
        • Strong analytical skills and data-driven strategic thinking.
        • Advanced communication and interpersonal skills.
        • Strong public speaking and presentation skills.
        • Strong abilities in managing the daily operations of department(s) or work unit while developing long term (3-5 years) goals.
        • Strong strategic thinking abilities to understand and process complex information and exercise sound judgement.
        • Outstanding leadership skills; plus exceptional time management and prioritization abilities. Dedication to personal development and education.
        • Well organized and resourceful; effective and efficient at marshaling multiple resources to get things done.
        • Attack everything with drive and energy with an eye on the bottom line; not afraid to initiate action before all the facts are known; drive to finish everything he/she starts.
        • Ability to build trust with those requiring coaching, create a win/win need for change, and recognize and celebrate improvement to sustain change.
        • Possesses "big picture" perspective and able to accomplish that through proper level of articulation across team.

          Keywords: Pacific Dental Services, Irvine , Senior Manager, Marketing Brand Strategy and Execution, Advertising , Irvine, California

          Click here to apply!

          Didn't find what you're looking for? Search again!

          I'm looking for
          in category
          within


Other Advertising Jobs


Email Marketing Specialist
Description: At Mommy Jobs Online our qualified recruiters will enjoy the freedom and profitability of independent recruiting 1099 while benefiting from the tools, branding and support of a national recruiting work (more...)
Company: Mommyjobsonline
Location: Los Angeles
Posted on: 09/25/2018

Email Marketing Specialist - (We will train you!) - US
Description: At Mommy Jobs Online our qualified recruiters will enjoy the freedom and profitability of independent recruiting 1099 while benefiting from the tools, branding and support of a national recruiting work (more...)
Company: Mommy Jobs Online
Location: Rialto
Posted on: 09/25/2018

E-Mail Marketing Processor
Description: Great opportunity for the perfect person that has a home office setup to work remotely. At Mommy Jobs Online our qualifiedemail marketing processorswill enjoy the freedom and profitability while benefiting (more...)
Company: Mike Roberts
Location: Downey
Posted on: 09/25/2018


Email Marketing Processor - (Flexible Schedule)
Description: Mommy Jobs Online is now recruiting part-time and full-time Email Marketing Processors to work remotely. Great opportunity for the perfect person that has a home office setup to work remotely. At Mommy (more...)
Company: Mommy Jobs Online-(MJOL)
Location: Arcadia
Posted on: 09/25/2018

Email Marketing Processor
Description: Shasmi Beauty is now recruiting Email Marketing Processors to work remotely. Great opportunity for the perfect person that has a home office setup to work remotely. At Shasmi Beauty our qualifiedemail (more...)
Company: MJOL
Location: Westminster
Posted on: 09/25/2018

Email Marketing Processor - (Flexible Schedule) - Work From Home
Description: Mommy Jobs Online is now recruiting Email Marketing Processors to work remotely. Great opportunity for the perfect person that has a home office setup to work remotely. At Mommy Jobs Online our qualified (more...)
Company: Mommy Jobs Online
Location: Pomona
Posted on: 09/25/2018

Entry Writer II
Description: Overview The Entry Writer II Ocean is responsible for the accurate and timely submission of customs entries for clearance of in-bound cargo through US Customs and facilitating the delivery of freight (more...)
Company: Yusen Logistics
Location: Torrance
Posted on: 09/25/2018

Email Marketing Specialist
Description: We are now recruiting remote contractors to become an agent. To get started please complete our contractor registration application and select the Email Marketing Specialist when you apply.
Company: Mommy Jobs On Line
Location: Ontario
Posted on: 09/25/2018

Email Marketing Specialist
Description: At Mommy Jobs Online our qualified recruiters will enjoy the freedom and profitability of independent recruiting 1099 while benefiting from the tools, branding and support of a national recruiting work (more...)
Company: Mommyjobsonline
Location: Pasadena
Posted on: 09/25/2018

Email Marketing Specialist
Description: We are now recruiting remote contractors to become an agent. To get started please complete our contractor
Company: Mommy Jobs Online
Location: Ontario
Posted on: 09/25/2018

Log In or Create An Account


Find us on Facebook

Find us on LinkedIn

Get the latest California jobs by following @recnetCA on Twitter!

Irvine RSS job feeds