Senior Media Planner (Fast casual/QSR)

Company: USIM
Location: Irvine
Posted on: September 12, 2023

Job Description:

RESPONSIBILIES:

• Help develop and execute media strategies; detailed plans from inception to completion (strategy/planning/buying)
• Provide comprehensive, well-supported media recommendations for tactical executions
• Oversee execution of all digital media spend
• Create and oversee analyses of digital reporting
• Manage and mentor any direct reports
• Consistently interact with clients and participate in formal presentations of agency work
• Manage client budgets to ensure accuracy, negotiate best value for the client while maintaining quality
• Establish professional, productive rapport with sales representatives/media vendors/internal groups
• Foster a collaborative/positive working environmentQUALIFICATIONS & SKILLS:
  • Ability to professionally communicate with, present to and interact with senior client leadership
  • Ability to represent client and agency when dealing with all types of media partners
  • Ability to help hire, manage and develop a team of digital planning
  • Ability to multi-task, work successfully with teams, and work under pressure
  • Strategic thinker, critical thinker, problem solver
  • Excellent verbal and written communication skills, ability to present, field questions
  • Strong negotiating skills
  • Strong quantitative and analytical skills and detail-oriented
  • Demonstrates initiative and drives to completion of projects
  • Thorough understanding of digital marketing and digital media
  • Understanding of research, measurement billing and verification tools/systems
  • Understanding of programmatic, SEO, SEM, paid social, enhanced TV platforms, etc.
  • Familiarity with industry systems/tools such as ComScore, Nielsen, Doubleclick Campaign Manager, digital verification partners
  • Demonstrates initiative and drives to completion of projects EDUCATION & EXPERIENCE:
    • Bachelors degree, preferably with a concentration in advertising, marketing, business administration, and communications
    • This is a senior planning position requiring a candidate who has 3-5 years planning experience

Keywords: USIM, Irvine , Senior Media Planner (Fast casual/QSR), Advertising , Irvine, California