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Senior Media Planner (Fast casual/QSR)

Company: USIM
Location: Irvine
Posted on: September 12, 2023

Job Description:


  • Help develop and execute media strategies; detailed plans from inception to completion (strategy/planning/buying)
  • Provide comprehensive, well-supported media recommendations for tactical executions
  • Oversee execution of all digital media spend
  • Create and oversee analyses of digital reporting
  • Manage and mentor any direct reports
  • Consistently interact with clients and participate in formal presentations of agency work
  • Manage client budgets to ensure accuracy, negotiate best value for the client while maintaining quality
  • Establish professional, productive rapport with sales representatives/media vendors/internal groups
  • Foster a collaborative/positive working environmentQUALIFICATIONS & SKILLS:
    • Ability to professionally communicate with, present to and interact with senior client leadership
    • Ability to represent client and agency when dealing with all types of media partners
    • Ability to help hire, manage and develop a team of digital planning
    • Ability to multi-task, work successfully with teams, and work under pressure
    • Strategic thinker, critical thinker, problem solver
    • Excellent verbal and written communication skills, ability to present, field questions
    • Strong negotiating skills
    • Strong quantitative and analytical skills and detail-oriented
    • Demonstrates initiative and drives to completion of projects
    • Thorough understanding of digital marketing and digital media
    • Understanding of research, measurement billing and verification tools/systems
    • Understanding of programmatic, SEO, SEM, paid social, enhanced TV platforms, etc.
    • Familiarity with industry systems/tools such as ComScore, Nielsen, Doubleclick Campaign Manager, digital verification partners
    • Demonstrates initiative and drives to completion of projects EDUCATION & EXPERIENCE:
      • Bachelors degree, preferably with a concentration in advertising, marketing, business administration, and communications
      • This is a senior planning position requiring a candidate who has 3-5 years planning experience

Keywords: USIM, Irvine , Senior Media Planner (Fast casual/QSR), Advertising , Irvine, California

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