Sr. Manager, Enterprise Marketing (Hybrid)-Xumo

Company: Comcast
Location: Irvine
Posted on: March 19, 2023

Job Description:

Comcast brings together the best in media and technology. We drive innovation to create the world's best entertainment and online experiences. As a Fortune 50 leader, we set the pace in a variety of innovative and fascinating businesses and create career opportunities across a wide range of locations and disciplines. We are at the forefront of change and move at an amazing pace, thanks to our remarkable people, who bring cutting-edge products and services to life for millions of customers every day. If you share in our passion for teamwork, our vision to revolutionize industries and our goal to lead the future in media and technology, we want you to fast-forward your career at Comcast. JOB DESCRIPTION Job SummaryResponsible for managing the development and implementation of Enterprise Marketing and related campaigns and programs that seek to achieve subscriber and revenue goals. Determines appropriate design and product messaging and reviews final development and advertising tactics. Oversees competitive marketing and tracking programs. Develops financial and operational objectives. Ensures operational plans are aligned with business objectives. Contributes to functional strategy development. Has a greater degree of impact on business results and typically manages one or more groups of professional employees.Comcast and Charter Communications will form a 50/50 joint venture that will bring our world-class Flex streaming platform, 4K streaming devices, voice remote and XClass TVs nationwide. You will want to join our innovative team, because together we will develop and offer consumers a next-generation streaming platform, with a world-class user experience and navigation and all the top apps, bringing more choice to the streaming marketplace. Comcast also will contribute XUMO to the joint venture, our free ad-supported service that currently delivers more than 200 unique streaming channels and features hundreds of free content choices.Job DescriptionJob Summary-Additional Info: As a Sr. Manager, Enterprise Marketing, you will play a critical role in generating demand for Xumo Enterprise's SaaS solutions for broadcast TV and streaming TV in global markets, with an emphasis on North and Latin Americas. This role reports to the Vice President, Marketing and Content Operations and will have direct access to the enterprise partner and content programming teams. Core Responsibilities:Events & Activations- 50% of role focus:Point person for planning and build brand strategy for events and activations for Xumo Enterprise.- Event Management, Event Goals & Partner Communication- Travel for local events required & National travel, approximately 4 times/year required.Website development- 25% of rolePoint person for continuing development of the new enterprise.xumo.com site.Product Marketing- 25% of roleResponsible for go to market plans for all Xumo Enterprise products and services.-CMS Externalization SME, Xumo Enterprise Products & ServicesCollateral- 25% of roleLead on generating & maintaining sales & partner collateral.-Brand & Design Partnerships Hybrid work schedule: in Irvine office 3 days/week & virtual 2 days/week. Ideal candidate with have a strong Events Marketing background along with general marketing experience within a fast-paced, start-up type environment. Along with the ability to bring marketing solutions & creative options to senior leadership & flexible to change, in order to meet the needs of the business priorities. Qualifications:

• B2B marketing with exposure/interest in SaaS-based solutions
• Interacting with product, technology, and sales teams to gather product and market information to create successful campaigns
• Conceptualizing content themes, and engaging with the content marketing team to ensure content assets are delivered promptly for campaigns
• Have a keen eye for technology innovations and leverage them to drive customer acquisition, retention, and growth
• Proficiency in digital marketing
• Microsoft PowerPoint, Word, and Excel skills
• Exposure to marketing automation tools and CRM
• Excellent written and verbal communication skills
• Strong planning and organizational skills with the ability to successfully multi-task
• 5-8 years of relevant experience
• Experience in building content for B2B tech/SaaS business is desired
• Exposure to working with global teams is a plus
• Works with area, division and corporate contacts within the Company to assure consistency of brand voice, messaging and outreach efforts.
• Directs agencies and local resources to design targeted acquisition campaigns for diverse marketplace.
• Collaborates with appropriate personnel to execute Marketing Communications strategies that advertise the Company's new and existing products or services across all media.
• Manages the creative development of all marketing tactics for each marketing campaign and program, including: direct mail, brochures, web content, sales letters, flyers, newsletters, newspaper and radio advertising and other projects.
• Consults with leadership team regarding strategy, content, design and production of all marketing materials and is responsible for ensuring accuracy of content before being communicated.
• Provides leadership and direction to Marketing Communications personnel and develops and implements appropriate methods, practices and policies to guide work.
• Serves as liaison with Public Relations and additional necessary parties to ensure project goals, timeline and budget parameters are maintained. Ensures key Marketing Communications programs are communicated both internally and externally.
• Partners with Media Services to develop relevant media plans for each Marketing Communications programs to help drive retention and acquisition.
• Maintains regional marketing calendar and tracks associated expenses and accruals.
• Develops and implements mechanisms for response analysis to determine ROI on selected campaigns and programs.
• Consistent exercise of independent judgment and discretion in matters of significance.
• Regular, consistent and punctual attendance. Must be able to work nights and weekends, variable schedule(s) and overtime as necessary.
• Other duties and responsibilities as assigned.Employees at all levels are expected to:
  • Understand our Operating Principles; make them the guidelines for how you do your job.
  • Own the customer experience - think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
  • Know your stuff - be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
  • Win as a team - make big things happen by working together and being open to new ideas.
  • Be an active part of the Net Promoter System - a way of working that brings more employee and customer feedback into the company - by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
  • Drive results and growth.
  • Respect and promote inclusion & diversity.
  • Do what's right for each other, our customers, investors and our communities.Disclaimer:
    • This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.Comcast is an EOE/Veterans/Disabled/LGBT employer.Comcast is proud to be an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other basis protected by applicable law. Comcast will consider for employment qualified applicants with criminal histories in a manner consistent with the requirements of applicable law, including the Los Angeles Fair Chance Initiative for Hiring Ordinance and the San Francisco Fair Chance Ordinance.
      EducationBachelor's DegreeWhile possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.Relevant Work Experience7-10 YearsSalary:Pay Range: $109,760.85 - $164,641.28Comcast intends to offer the selected candidate base pay within this range, dependent on job-related, non-discriminatory factors such as experience.Base pay is one part of the Total Rewards that Comcast provides to compensate and recognize employees for their work. Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus. Additionally, Comcast provides best-in-class Benefits. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That's why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality - to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the compensation and benefits summary on our careers site for more details.

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