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Director, Content & Social Media (Hybrid)

Company: Weedmaps
Location: Irvine
Posted on: March 18, 2023

Job Description:

Director, Content & Social Media (Hybrid)
Weedmaps is seeking a highly motivated, innovative and results-driven Director of Content & Social Media who will lead a team of dedicated experts with the shared goals of serving our customers, driving business growth, and creating online communities through expertise, great content, and spirited engagement. We are looking for a leader with a deep understanding of content management and social media including emerging social platforms, content management systems, performance tools like social listening, and with experience developing tactics for the delivery of successful content and multi-channel social strategies in the cannabis industry. This role is responsible for ideating, curating, planning, developing and executing on the vision for our content and social media strategy, uncovering insights, driving and sharing results, and leading our passionate content & social media team.
The impact you'll make:

Develop and implement a comprehensive content and social media strategy that aligns with the company's overall business objectives
Create and manage a content calendar to ensure a consistent flow of high-quality, relevant, and engaging content across all social media platforms
Help manage the company's brand voice, tone, and messaging
Lead the creation and production of a wide range of content including, but not limited to, blog posts, videos, infographics, and social media posts
Collaborate with cross-functional teams, including marketing, product, and sales, to ensure content is consistent and relevant
Monitor and analyze the performance of content and social media campaigns, and make data-driven recommendations for improvement
Stay up-to-date on industry trends and emerging technologies to identify new opportunities to reach and engage with target audiences
Knowledge of SEO best practices and the ability to optimize content for search engines
Build and manage a strong online community through social media engagement and community management
Utilize gathered insights to make regular recommendations on strategic shifts in content production and planning
Manage a team of content and social media managers, providing mentorship, guidance, and support as needed
Develop platform-specific content that's in alignment with WM strategic initiatives

What you've accomplished:

Bachelor's degree in Marketing, Communications, or a related field
10+ years of experience in content marketing and social media, with at least 5 years in a leadership role
Deep understanding of the cannabis industry and the unique challenges and opportunities it presents
Strong writing and editing skills, with a proven ability to produce high-quality content across a variety of formats
Experience using social media management tools such as Hootsuite, Sprout Social, and Buffer
Experience with content management systems (CMS) and basic HTML
Excellent project management skills and the ability to lead cross-functional teams to successful outcomes
Strong analytical skills and the ability to use data to inform decisions
Ability to work independently and as part of a team in a fast-paced, high-pressure environment
Knowledge of SEO best practices and the ability to optimize content for search engines
Excellent interpersonal and communication skills
Passion for the cannabis industry and a commitment to producing content that is both engaging and educational
Critical thinking, problem-solving and decision-making
Cannabis industry/product knowledge; the ability to speak to common cannabis topics (strains, cannabinoid, terpenes, etc.)

The base pay range for this position is: $185,000.00 - $208,000.00
2023 Benefits for Full Time, Regular Employees:

Medical, Dental & Vision benefits (effective Day 1):

Employee - employer paid premium 100%
For plans that offer coverage to your dependents, you pay a small contribution

Basic Life & AD&D - employer paid 1x salary up to $250,000
401(k) Retirement Plan (with employer contribution)
PTO (3 weeks accrued); 5 sick days
Supplemental, voluntary benefits

Family planning/fertility - including up to $10,000 towards cash-pay services
Student Loan Repayment/529 Education Savings - including a company contribution of up to $1,000/year
FSA (Medical, Dependent, Transit and Parking)
Voluntary Life Insurance
Critical Illness Insurance
Accident Insurance
Short- and long-term disability Insurance
Pet Insurance
Company-paid identity theft protection
Legal services platform

Paid parental leave

Why Weedmaps?

You get an opportunity to shape the future of the cannabis industry
You get to play a meaningful role that impacts the wellbeing of others
Casual work environment, no fancy clothes required, but you are free to dress to the nines!
Generous PTO and company holidays
Numerous opportunities to learn and grow your professional skills
Endless opportunities to network and connect with other Weedmappers through speaker series, Employee Resource Groups, happy hours, team celebrations, game nights, and much more!

Weedmaps is an equal opportunity employer and makes employment decisions on the basis of merit. The Company prohibits unlawful discrimination against employees or applicants based on race (including traits historically associated with race, such as hair texture and protective hairstyles), religion and religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, age, military status, veteran status, uniformed service member status, sexual orientation, transgender identity, citizenship status, pregnancy, or any other consideration made unlawful by federal, state, or local laws. The Company also prohibits unlawful discrimination based on the perception that anyone has any of those characteristics, or is associated with a person who has or is perceived as having any of those characteristics. Our company uses E-Verify to confirm the employment eligibility of all newly hired employees. To learn more about E-Verify, including your rights and responsibilities, please visit .
Applicants are entitled to reasonable accommodations under the terms of the Americans with Disabilities Act and applicable state/local laws, unless the accommodation presents undue hardship. Please email us at peopleoperations at if you would like to confidentially discuss a potential accommodation during the interview process.
About Weedmaps:
WM Technology, Inc.'s (Nasdaq: MAPS) mission is to power a transparent and inclusive global cannabis economy. Now in its second decade, WM Technology has been a driving force behind much of the legislative change we've seen in the past 10 years.
Founded in 2008, WM Technology, is a leading technology and software infrastructure provider to the cannabis industry, comprising a B2C platform, Weedmaps, and B2B software, WM Business. The cloud-based SaaS solutions from WM Business provide an end-to-end operating system for cannabis retailers. WM Business' tools support compliance with the complex, disparate, and constantly evolving regulations applicable to the cannabis industry. Through its website and mobile apps, WM Technology provides consumers with the latest information about cannabis retailers, brands, and products, facilitating product discovery and driving engagement with our retail and brand customers.
WM Technology holds a strong belief in the power of cannabis and the importance of enabling safe, legal access to consumers worldwide. Since inception, WM Technology has worked tirelessly, not only to become the most comprehensive platform for consumers, but to build the software solutions that power businesses compliantly in the space, to advocate for legalization, social equity, and licensing in many jurisdictions, and to facilitate further learning through partnering with subject matter experts on providing detailed, accurate information about the plant.
Headquartered in Irvine, California, WM Technology supports remote work for all eligible employees. Visit us at .
Notice to prospective Weedmaps job applicants:
Our team has been made aware of incidents involving LinkedIn, Telegram, and Facebook accounts impersonating Weedmaps recruiters. These individuals are attempting to use our company name to solicit payment from prospective candidates interested in applying for jobs at our company. Our team is actively working to combat these attempts, but in the meantime, please be mindful of the following:

Our recruiters will always communicate with candidates through an @ email address.



Our recruiters will NEVER ask for or attempt to solicit payment from applicants in order to apply, interview, or work for Weedmaps.

If you are interested in a role at Weedmaps, please apply through our established channels.

Weedmaps or

If you are unsure if a communication is legitimate, please contact our recruitment team at and they will happily confirm for you. Thank you for your vigilance and we appreciate your interest in working with us!

Keywords: Weedmaps, Irvine , Director, Content & Social Media (Hybrid), Advertising , Irvine, California

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