Director, Content & Social Media (Hybrid)
Company: Weedmaps
Location: Irvine
Posted on: March 18, 2023
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Job Description:
Director, Content & Social Media (Hybrid)
Overview:
Weedmaps is seeking a highly motivated, innovative and
results-driven Director of Content & Social Media who will lead a
team of dedicated experts with the shared goals of serving our
customers, driving business growth, and creating online communities
through expertise, great content, and spirited engagement. We are
looking for a leader with a deep understanding of content
management and social media including emerging social platforms,
content management systems, performance tools like social
listening, and with experience developing tactics for the delivery
of successful content and multi-channel social strategies in the
cannabis industry. This role is responsible for ideating, curating,
planning, developing and executing on the vision for our content
and social media strategy, uncovering insights, driving and sharing
results, and leading our passionate content & social media
team.
The impact you'll make:
Develop and implement a comprehensive content and social media
strategy that aligns with the company's overall business
objectives
Create and manage a content calendar to ensure a consistent flow of
high-quality, relevant, and engaging content across all social
media platforms
Help manage the company's brand voice, tone, and messaging
Lead the creation and production of a wide range of content
including, but not limited to, blog posts, videos, infographics,
and social media posts
Collaborate with cross-functional teams, including marketing,
product, and sales, to ensure content is consistent and
relevant
Monitor and analyze the performance of content and social media
campaigns, and make data-driven recommendations for improvement
Stay up-to-date on industry trends and emerging technologies to
identify new opportunities to reach and engage with target
audiences
Knowledge of SEO best practices and the ability to optimize content
for search engines
Build and manage a strong online community through social media
engagement and community management
Utilize gathered insights to make regular recommendations on
strategic shifts in content production and planning
Manage a team of content and social media managers, providing
mentorship, guidance, and support as needed
Develop platform-specific content that's in alignment with WM
strategic initiatives
What you've accomplished:
Bachelor's degree in Marketing, Communications, or a related
field
10+ years of experience in content marketing and social media, with
at least 5 years in a leadership role
Deep understanding of the cannabis industry and the unique
challenges and opportunities it presents
Strong writing and editing skills, with a proven ability to produce
high-quality content across a variety of formats
Experience using social media management tools such as Hootsuite,
Sprout Social, and Buffer
Experience with content management systems (CMS) and basic HTML
Excellent project management skills and the ability to lead
cross-functional teams to successful outcomes
Strong analytical skills and the ability to use data to inform
decisions
Ability to work independently and as part of a team in a
fast-paced, high-pressure environment
Knowledge of SEO best practices and the ability to optimize content
for search engines
Excellent interpersonal and communication skills
Passion for the cannabis industry and a commitment to producing
content that is both engaging and educational
Critical thinking, problem-solving and decision-making
Cannabis industry/product knowledge; the ability to speak to common
cannabis topics (strains, cannabinoid, terpenes, etc.)
The base pay range for this position is: $185,000.00 -
$208,000.00
2023 Benefits for Full Time, Regular Employees:
Medical, Dental & Vision benefits (effective Day 1):
Employee - employer paid premium 100%
For plans that offer coverage to your dependents, you pay a small
contribution
Basic Life & AD&D - employer paid 1x salary up to $250,000
401(k) Retirement Plan (with employer contribution)
PTO (3 weeks accrued); 5 sick days
Supplemental, voluntary benefits
Family planning/fertility - including up to $10,000 towards
cash-pay services
Student Loan Repayment/529 Education Savings - including a company
contribution of up to $1,000/year
FSA (Medical, Dependent, Transit and Parking)
Voluntary Life Insurance
Critical Illness Insurance
Accident Insurance
Short- and long-term disability Insurance
Pet Insurance
Company-paid identity theft protection
Legal services platform
Paid parental leave
Why Weedmaps?
You get an opportunity to shape the future of the cannabis
industry
You get to play a meaningful role that impacts the wellbeing of
others
Casual work environment, no fancy clothes required, but you are
free to dress to the nines!
Generous PTO and company holidays
Numerous opportunities to learn and grow your professional
skills
Endless opportunities to network and connect with other Weedmappers
through speaker series, Employee Resource Groups, happy hours, team
celebrations, game nights, and much more!
Weedmaps is an equal opportunity employer and makes employment
decisions on the basis of merit. The Company prohibits unlawful
discrimination against employees or applicants based on race
(including traits historically associated with race, such as hair
texture and protective hairstyles), religion and religious creed,
color, national origin, ancestry, physical disability, mental
disability, medical condition, genetic information, marital status,
sex, gender, gender identity, gender expression, age, military
status, veteran status, uniformed service member status, sexual
orientation, transgender identity, citizenship status, pregnancy,
or any other consideration made unlawful by federal, state, or
local laws. The Company also prohibits unlawful discrimination
based on the perception that anyone has any of those
characteristics, or is associated with a person who has or is
perceived as having any of those characteristics. Our company uses
E-Verify to confirm the employment eligibility of all newly hired
employees. To learn more about E-Verify, including your rights and
responsibilities, please visit .
Applicants are entitled to reasonable accommodations under the
terms of the Americans with Disabilities Act and applicable
state/local laws, unless the accommodation presents undue hardship.
Please email us at peopleoperations at if you would like to
confidentially discuss a potential accommodation during the
interview process.
About Weedmaps:
WM Technology, Inc.'s (Nasdaq: MAPS) mission is to power a
transparent and inclusive global cannabis economy. Now in its
second decade, WM Technology has been a driving force behind much
of the legislative change we've seen in the past 10 years.
Founded in 2008, WM Technology, is a leading technology and
software infrastructure provider to the cannabis industry,
comprising a B2C platform, Weedmaps, and B2B software, WM Business.
The cloud-based SaaS solutions from WM Business provide an
end-to-end operating system for cannabis retailers. WM Business'
tools support compliance with the complex, disparate, and
constantly evolving regulations applicable to the cannabis
industry. Through its website and mobile apps, WM Technology
provides consumers with the latest information about cannabis
retailers, brands, and products, facilitating product discovery and
driving engagement with our retail and brand customers.
WM Technology holds a strong belief in the power of cannabis and
the importance of enabling safe, legal access to consumers
worldwide. Since inception, WM Technology has worked tirelessly,
not only to become the most comprehensive platform for consumers,
but to build the software solutions that power businesses
compliantly in the space, to advocate for legalization, social
equity, and licensing in many jurisdictions, and to facilitate
further learning through partnering with subject matter experts on
providing detailed, accurate information about the plant.
Headquartered in Irvine, California, WM Technology supports remote
work for all eligible employees. Visit us at .
Notice to prospective Weedmaps job applicants:
Our team has been made aware of incidents involving LinkedIn,
Telegram, and Facebook accounts impersonating Weedmaps recruiters.
These individuals are attempting to use our company name to solicit
payment from prospective candidates interested in applying for jobs
at our company. Our team is actively working to combat these
attempts, but in the meantime, please be mindful of the
following:
Our recruiters will always communicate with candidates through an @
email address.
CORRECT: jlebowski@weedmaps.com
INCORRECT: jlebowski@gmail.com
Our recruiters will NEVER ask for or attempt to solicit payment
from applicants in order to apply, interview, or work for
Weedmaps.
If you are interested in a role at Weedmaps, please apply through
our established channels.
Weedmaps or
If you are unsure if a communication is legitimate, please contact
our recruitment team at talentops@weedmaps.com and they will
happily confirm for you. Thank you for your vigilance and we
appreciate your interest in working with us!
Keywords: Weedmaps, Irvine , Director, Content & Social Media (Hybrid), Advertising , Irvine, California
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