Digital Marketing Manager

Company: Essex Property Trust, Inc.
Location: Irvine
Posted on: January 26, 2023

Job Description:

CityIrvineStateCaliforniaJob LocationIrvine Regional Office (Derian)Duties: -

• Manage the strategy and execution for digital marketing channels, including web,email, and paid advertising, including Internet Listing Services (ILS)
• Provide creative and functional direction around testing, measurement, and analyticsto scale and maximize digital marketing efforts
  • Support for integrated brand development, governance, and continuity across all marketing channelsto enhance and elevate prospect and resident experience -
  • Support for team budget management, recommendations, and optimizations
  • Other tasks as requiredQualifications and Requirements: -
    • 5+ years of digital marketing experience in related industry or multi-location enterprise organization is required or the equivalent combination of education and experience
      • Real estate experience, a plus
      • HubSpot, enterprise marketing automation or ESP experience preferred
      • Sitecore, enterprise web CMS experience and HTML preferred
      • ILS and Google Ads experience preferred. Digital marketing certifications, a plus
      • Microsoft Excel experience or equivalent
        • Familiar with CAN-SPAM and integrated marketing industry best practices
        • Personality traits: hungry & humble, collaborative, analytical, self-starter
        • Maintain apassion for digital -Responsibilities:
          • Expert in website, email marketing, and paid advertising.
          • Create, implement, and monitor integrated digital marketing strategy, KPIs, and roadmap.
          • Manage website and email marketing automation platform, editorial calendar, creative & content, standards and best practices, testing, optimization, and conversion.
          • Develop and augment email programs from triggered, automated, and ad-hoc emails.
          • Build automated email campaigns, database list selection, HTML presentation and quality assurance of all outbound digital campaigns; build content areas for dynamically populated content emails, landing pages, scripts, and SQL queries.
            • Perform day-to-day marketing activities including, but not limited to, email campaign set-up, push notifications/SMS, scheduling, testing, tagging and deployment of one-time, recurring, triggered and dynamic content-driven campaigns.
            • Managemarketing automation, segmentation, and workflows; updating and managing mailing and subscriber lists as well as ensuring compliancy with CAN-SPAM, legal, and regulatory requirements.
            • Manage vendor relationships, including digital advertising and ILS partners.
            • Identify new digital opportunities and optimizations based on analytical insights, KPIs and industry best-practices. -
            • Manage digital paid advertising and ILS channels in campaign setup, performance, execution, and optimization to generate high quality leads and move-ins.
              • Optimize marketing channels to best support brand, conversion, and internal/external support
              • Ensure brand standards, integrity, awareness, and governance are upheld on web, email and other digital marketing and advertising channels.
              • Support the development, management, and collaboration with other marketing technologies.
              • Collaborate across marketing and other departments.
              • Manage budget for digital communication and assist with digital marketing budgets.
                • Complete periodic onsite community visits for marketing insights.
                • Conduct industry competitive analysis.
                • Provide reporting, analysis, and recommendations into campaign performance. -Our associates are offered competitive salaries, experience career growth, and are eligible for benefit packages that include medical, dental, vision, paid parental leave, 401k employer match, excellence rewards, wellness programs, and much more. With our Sunday property operations office closures, 10 paid holidays, and 15 PTO days, work/life balance is a priority! Additionally, most positions are eligible for a housing discount of 20%.Essex provides great communities in which to live, work and invest. We are a purpose-driven company, and we pride ourselves on promoting an internal culture of growth and opportunity by engaging, enabling, and empowering our teams. Working at Essex is not a destination. It is a journey where you can confidently build your career.The salary range for this position is $94,000.00 - $147,000.00 per year. New hires generally start between $94,000.00 - $117,000.00 per year. The final salary offer will be determined after reviewing relevant factors, including but not limited to skill sets; relevant experience; internal equity; and other business and organizational needs.This role is also eligible to participate in Essex's discretionary Annual Bonus program that is commensurate with the level of the position.

Keywords: Essex Property Trust, Inc., Irvine , Digital Marketing Manager, Advertising , Irvine, California