Director, Product Marketing

Company: Kofax
Location: Irvine
Posted on: November 26, 2022

Job Description:

As Director, Product Marketing you will lead the product marketing team to deliver effective market positioning, strategic narratives and go-to-market strategies that drive awareness, preference and growth with prospects, customers and analyst influencers. You will bring an increased level of strategic insight, leadership and overall execution discipline to the growing business.
Reporting to the SVP, Growth Marketing, you will interact with Growth Marketing functions (i.e., corporate marketing, demand generation), Growth (i.e., corporate strategy, product strategy, industry and vertical solutions), field sales, customers, prospects, partners and analysts.

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• Provide leadership and direction over the product marketing function for all products, including strategic messaging, go to market planning, sales play definition, product launches, competitive intelligence, customer communications across the ARR funnel, and sales enablement including training and support for direct sales, partners and channel.
  
  
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  • Set and execute against a strategic marketing plan, which includes analyst rankings and PR activities. Lead a lean but dedicated global team; elevate competency and contribution, develop best practices, enhance skills, set goals and deliver predicable outcomes and outstanding performance.
    
    
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    • Understand and document the buyer persona and mapping content marketing across the entire buyer journey, from solution exploration to vendor selection
      
      
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      • Instill a customer mindset within the product marketing function to understand customer needs, pain points, and opportunities, and reflect those in internal and external communication
        
        The ideal candidate will be a go-getter with a demonstrated track record of managing high performing product marketing teams.
        While the job description describes what is anticipated as the requirements of the position, the job requirements are subject to change based upon any changing needs and requirements of the business.

Keywords: Kofax, Irvine , Director, Product Marketing, Advertising , Irvine, California