Channel Marketing Manager, B2B

Company: TP-Link Corp
Location: Irvine
Posted on: November 26, 2022

Job Description:

TP-Link USA is currently seeking a Channel Marketing Manager, B2B



TP-Link is a leading provider of consumer Wi-Fi networking products. We continuously develop new products and technologies that transform the way people connect. Our networking expertise uniquely positions us as a leader in emerging technologies that improve our everyday lives, such as smart home products. TP-Link networking and smart home products and services make daily lives simple and secure.



Spacious and modern, our new Irvine location creates a casual atmosphere that fosters team collaboration. In addition to free snacks and drinks, we provide all employees with fully paid medical, dental and vision insurance, and also contribute to their 401k funds. We have a robust benefits package, including over four weeks of PTO per year bi-annual pay increases. We strive to create an inclusive environment that provides opportunities for career development and advancement. We offer health & wellness benefits, including free gym membership, quarterly team building events and more. Come join our team!



What we're looking for:



We are looking for an individual that is looking to help develop and grow the channel. This role will report to B2B Department Head and will have direct inputs to framing B2B marketing initiatives. The goal is to develop activities that would support our clients channel partners and meet company objectives. Builds and maintains relationships with key customers and assigned Sales Account Managers in creating and executing account level and national marketing campaign programs. This is an exciting new opportunity to be a part of the growing B2B channel at TP-Link.



What your future looks like:



* Communicate with channel customers like Distributors, VAR, DMR, service integrators, service providers etc.

* Work with presales engineer to study customers' applications and requirements. Create TP-Link solution and show the benefits and features.

* Create content for flyer, E-news, website, article, poster, show display etc.

* Search and select media channel for advertisement, like industry conversion, magazine, online community etc. Manage B2B marketing budget and evaluate ROI



Manage strategy and execution of channel effectiveness and communication:



* Drive product launches, through partner campaigns,

* Design training, enablement programs tailored to vertical markets

* Manage development and updates of all channel sales tools and materials including program guides, sell sheets, product announcements, etc.

* Work with sales to ensure lead follow-up



Create and manage marketing alliances:



* Identify and develop go to market alliances and relationship programs including tradeshows and partnerships within vertical organizations

* Build awareness through communication of the strategic benefits of the partnerships to Sales team and to the market.

* Ensure retention, growth and customer satisfaction of partnerships.

* Work jointly with partner to achieve on-going initiatives, goals, and objectives

Keywords: TP-Link Corp, Irvine , Channel Marketing Manager, B2B, Advertising , Irvine, California