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Product Marketing Specialist

Company: Cryoport Systems, Inc.
Location: Irvine
Posted on: September 24, 2022

Job Description:

Product Marketing Specialist Position Transport to a fulfilling career at Cryoport If you're interested in joining our team, please send your resume and cover letter to - careers@cryoport.com . -Make sure to include the job title of the position you are interested in the subject line of your email. -

Job Title: - Product Marketing Specialist
Job Category: Staff
Department/Group: Sales & Marketing : Marketing
FLSA Status: Exempt
Reports To: Product Marketing Manager
Travel Required: 10% Position Summary At Cryoport Systems, our mission is to support life and health by providing reliable and comprehensive temperature-controlled logistics solutions for the life sciences through our advanced technologies and dedicated personnel.The ideal candidate is an experienced Product Marketing Specialist capable of operating in a fast-paced, dynamic setting to work in Product Marketing for the organization. This is a new role for the company, and as such this candidate will report to the Product Marketing Manager and work closely with the Project Management Team to align new products with the corporate strategy, analyze profitability for existing and new products and support the complete products portfolio of temperature-controlled shippers. The Product Marketing Specialist is responsible for contributing to the overall success of the assigned product areas including sales training, targeted campaigns to drive demand for existing products and successful adoption for new products. The ideal candidate must be able to transform quantitative and qualitative data from our customers into insights and strategy to drive product development priorities. In this role, you will interact with cross-functional teams including Business Development/Sales, Marketing, Operations, Engineering, Customer Service and Clients to identify new products that align with our corporate strategy and execute product road maps.The role will focus on delivering current products in our pipeline and will be based in Irvine office.Primary responsibilities include but are not limited to:

  • Product Development
    • Help determine goals and metrics for product launch(es) as driven by market research, market/industry trends and voice of customer feedback. Help to develop business cases and use cases for new product ideas, build buyer personas for our target markets and design elements reflect customer needs.
    • Support go-to-market strategies and marketing launch campaign plans for new products including the generation of marketing collateral, new product training for Sales, Operations and Customer Service teams and the development of creative briefs for all new launches with cross-functional teams.
    • Partner with R&D Project Management to execute copy, packaging artwork and collateral material development and support product launch timelines and new product adoption metrics.
    • Competitive Analysis
      • Understand the competitive landscape-be an expert on our competition and how they are positioned.
      • Maintain awareness of competitive products, potential competitive products, competitors, and competitor capabilities.
      • Collect and analyze data on competitors and helps to organize this data into meaningful information.
      • Identify strengths and weaknesses of proposed products relative to the competition, can anticipate competitive responses, and can consider competitive actions in the development of sales projections.

      • Lifecycle and Inventory Management
        • Help develop goals, metrics and analyze sales and profit performance of assigned product area. Assess effects for marketing promotions to provide reports and recommendations for marketing campaigns and updates to collateral for existing and new products to achieve revenue goals for assigned product areas.
        • Manage sales forecasts and budgets for assigned product areas to support S&OP and demand planning.
        • Work closely with Global Sourcing team on inventory management of products and materials.
        • Manage features and benefits of each product and maintain changes or updates to collateral, specification sheets, slide decks and client-facing forms.
        • Manage client-facing instructions of each product and maintain changes and revisions.

        • Product Marketing
          • Provide sales team training, tradeshow and content marketing support for products, including but not limited to demos, special events, webinars, case studies, white papers, blogs.
          • Produce product bulletins, user guides and other collaterals on new and existing products for sales personnel and end users.
          • Analytical, data-driven and eager to learn and grow in a collaborative and fast-paced environment.
          • Must have excellent written and verbal communication skills.
          • Ability to work with and lead cross functional teams and experience in managing multiple stakeholders and resolving conflict within teams.
          • Passion for, and alignment with, Cryoport's mission
          • A change agent and strong collaborator who is not afraid of challenging status quo
          • An individual who brings strong core values, quality, ethics, and integrity
          • A collaborative team player who embraces and champions the culture
          • Strong work ethic and ability to deliver results and meet commitments in a dynamic environment
          • Exceptional and dynamic communications skills with the ability to inspire and influence people at all levels, build consensus and commitment, and effectively drive change throughout the organization at a rate that fits the corporate culture
          • Exceptional organizational and planning skills, strong analytical abilities, and process orientation
          • Demonstrates a business process orientation to developing solutionsQualifications and Education Requirements:
            • Bachelors Degree in Life Sciences, Packaging, Engineering or Marketing related field required; and/or technical background with marketing experience appropriate to the specific needs of the product lines.
            • 2 - 5 years of relevant experience in market research, product marketing/ product management/ product development, lifecycle management in the medical device or packaging space.Cryoport - is a trademark of Cryoport, Inc. and used with permission by Cryoport Systems, LLC

Keywords: Cryoport Systems, Inc., Irvine , Product Marketing Specialist, Advertising , Irvine, California

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