PR & Communications Coordinator

Company: St. John Knits
Location: Irvine
Posted on: September 20, 2022

Job Description:

POSITION SUMMARY STATEMENT The PR & Communications position supports all duties related to cultivating national and global brand awareness through editorial, VIP, and influencer relationships and strategies. This role reports directly to the Senior Director, Global PR & Brand Partnerships. ESSENTIAL DUTIES AND RESPONSIBILITIES--- Works to support the team on day to day responsibilities and continuously communicating progress and updates on all relevant areas --- Oversees all shipping for editorial, VIP and influencer requests as well as gifting projects --- Maintains tracking of placements, credits, clippings--- Manages all databases, media blast lists, credit tracker, budget tracker, etc.--- Manages all stock and PR orders through our internal programs for special requests and working with the warehouse to receive seasonal stock as it becomes available --- Works closely with the fashion closet to ensure samples are returned and tracked in a timely manner, or works with LP for old/damaged items --- Ensures creative assets are saved on the shared Drive--- Organizes and manage the shared Drive --- Manages PR benchmarking, as needed--- Supports and implements data driven, creative celebrity & influencer strategies--- Executes plans for celebrity/influencer activity to support key product/message launches --- Point of contact for internal and external initiatives regarding orders and talent --- Ongoing cross functional partnership with marketing/Ecommerce/wholesale/retail to drive and deliver commercial objectives --- Cross functional partnership with editorial PR agency to drive brand awareness & cultural impact --- Supports & distributes daily and monthly PR reports to Global team--- Emails Women's Wear Daily out each morning to internal team, adding Business of Fashion articles as relevant--- Supports with all corporate and talent related press releases --- Supports Retails Opps with regional events and manages PR events --- Acts as an ambassador for ST. JOHN, maintains and elevates key talent, influencer relationships, including direct, personal celebrity/influencer relations as well as agents, management, stylist & talent associated media/editorial relationships --- Continuously maintains and monitors large red-carpet events, festivals, and misc opportunities with a knowledge of talent and influencers --- Collaborates with internal teams to execute all talent/influencer led results, analytics and business reporting/presentations SUPERVISORY RESPONSIBILITIES--- This role does not have any direct reports ORGANIZATIONAL RELATIONSHIPS--- Interacts with all levels throughout organization, including employees and outside vendors. MINIMUM QUALIFICATIONS: The following are the minimum qualifications which an individual need in order to successfully perform the duties and responsibilities of the position. Competencies: --- Strong passion for fashion, public relations, digital influencers and celebrity dressing --- Pursues everything with energy, drive, and a need to finish; willingness to roll up your sleeves and seldom gives up before finishing, especially in the face of resistance or setbacks. --- Ability to collaborate effectively and relates well to all individuals, inside and outside the organization; builds appropriate rapport; builds constructive and effective relationships; uses diplomacy and tact. --- Drive for results as a creative thinker with passion for developing and delivering big, unique ideas; easily makes connections among previously unrelated notions; tends to be seen as original and value-added in brainstorming settings. --- Strong time management and organizational skills; pride in executional excellence --- Meticulous attention to detail with relentlessly high standards --- Learns quickly when facing new challenges; a relentless and versatile learner; open to change; analyzes both successes and failures for clues to improvement; experiments and will try anything to find solutions; enjoys the challenge of unfamiliar tasks; quickly grasps the essence and the underlying structure of anything. --- Effectively embraces and navigates change; ability to pivot and multitask prioritizing accordingly --- Exceptional verbal and written skills Skills/Education/Experience: --- 1+ years of fashion luxury brand experience in a celebrity and influencer, PR environment --- Strong track record of results --- Bachelor's degree in Communications/related field, or equivalent work experience--- Strong network of PR relationships---Proven experience in developing and executing influencer strategy and results for global luxury brands--- Strong knowledge in Microsoft Office programs and Adobe--- Data driven, creative and strategic thinker --- A self-starter with an agile entrepreneurial spirit--- Highly engaged in the industry --- Exceptional communicator, influencer and writer --- Excellent organizational skills and detail-orientated --- Ability to multi-task under tight deadlines and have a strong sense of urgency --- Team player with a positive 'can do' attitude--- Social media fluent a plus --- Experience with the China marketing and in particular WeChat a plus PHYSICAL DEMANDS: In general, the following physical demands are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to allow differently-abled individuals to perform the essential functions of the job. - Must be able to see, hear and speak in order to communicate with employees and other customers - Specific vision abilities include close vision, distance vision, peripheral vision, depth perception and ability to adjust focus - Manual dexterity required using hands to finger; handle, feel and type; reach with hands and arms - Must be able to lift, move and carry up to 20 pounds

Keywords: St. John Knits, Irvine , PR & Communications Coordinator, Advertising , Irvine, California