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Marketing for New Golf Brand

Company: Spigen Inc
Location: Irvine
Posted on: September 20, 2022

Job Description:


  • Here at Spigen, we are the leading mobile accessories brand and seeking to hire a highly motivated, strategic marketing professional to support our new brand launch for the golf sports field in increasing brand awareness through integrated campaigns on social media and influencer/media partnerships.

    Job Duties
    • Analyze brand positioning and consumer insights.
    • Help shape and communicate the brand's vision and mission and manage the brand communication strategy using a variety of media.
    • Stay current to monitor market trends, culture and research consumer markets and competitors' activities.
    • Find various marketing opportunities and initiate execution of collaborations.
    • Create, develop and implement effective marketing strategies for integrated products and brand awareness.
    • Build and execute social media strategy through competitive research, benchmarking, messaging the audience.
    • Generate, edit, publish and share daily content (original text, images, video) that builds meaningful connections and encourages community members to take action.
    • Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices.
    • Creative and proactivity in studying trends, creating content ideas to better connect with social audiences.
    • Produce strong storytelling opportunities, press releases, and identify additional media-related opportunities
    • Monitor, measure, and report on media-related activities and coverage

      • Excellent understanding of the full marketing mix and interest in brand media and cultural landscape.
      • Strong visual and verbal presentation, communication skills.
      • Aptitude for thinking analytically, with a results-driven mindset.
      • Passionate self-starter, decisive and able to move with speed to implement ideas.
      • Proven ability to work cross-functionally and experience managing a brand across multiple media channels.
      • Deep understanding of social media platforms & performance marketing
      • Proactive research skills for golf-related industry and trends
      • Excellent consulting, writing, presentation, and communication skills
      • Positive attitude, detail and customer-oriented with good multitasking and organizational ability
      • Demonstrate experience in garnering national media coverage with trades, mainstream media, and current social media trends
      • Works well in a fast-paced environment and while under pressure
      • Handle multiple projects simultaneously and ability to track projects with varying deadlines
      • Show initiative and accept responsibility for work

        Requirements**Strong interest and knowledge in golf sports or related.**
        • New employees to Spigen Inc, will be required to successfully pass the E-Verify employment verification check. To learn more about E-Verify, including your rights and responsibilities, visit
        • 1-3 years of experience in brand marketing and social media or related.
        • Proficient in Word, Excel, PowerPoint, content management systems.
        • Demonstrable social networking experience and social media marketing knowledge
        • U.S. work authorization required.
        • Please attach the answers to the following questions with your resume.
        • What is your favorite experience with golf?
        • How extensive is your knowledge of golf and golf-related products?
        • You will not be considered for the position without the answers to these questions.

          Work Hours
          • 9 AM - 6 PM
          • Monday - Friday

            • Paid Vacation, Insurance (medical, dental, vision, and life), 401K, Free lunch, etc.

              After you submit your resume for review, we will contact you via email if we are interested in considering you as a potential candidate.

Keywords: Spigen Inc, Irvine , Marketing for New Golf Brand, Advertising , Irvine, California

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