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Digital Marketing Director

Company: Human
Location: Irvine
Posted on: September 20, 2022

Job Description:

Why Work Here? Seriously. Why? -Hi! I'm Joel Thank you for taking a minute to check us out. I promise not to waste your time. Are you looking for a career and company with a higher purpose that you feel more connected to? Then read on---
In a world where people are quitting at record rates and evaluating what they want to do with their lives, we believe our original mission (way before the pandemic) is more important than ever: - -Our mission is to: ENJOY LIFE AND HELP OTHERS.
Human is a full-service digital marketing agency designed to grow great companies and have fun while doing it. We prioritize your happiness while delivering high ROI for our clients. Don't believe me? Ask to see our pitch decks. You'll see on slide 1 we tell our prospective clients directly that our #1 goal is employee happiness because everything stems from that. If the client doesn't like that idea, they can go with another agency that is focused purely on growth, sales, and other vanity metrics (and that has happened).
We accomplish this by aligning team members with their personal and career goals, providing learning opportunities and focusing on happiness with the best culture With a strong, productive and happy internal team, we go to market with the best digital marketing strategies. -Don't believe it? Just hit up some of our veterans on LinkedIn that have been with us since the beginning and have realized and lived this mission. They've grown 10x in every way since joining Human. Super cool Humans like Rochelle (Dir of A&M), Erin (Dir of Strategy), Alyssa (Dir of Content), Gaby (COO) and Scott (Gandalf) -The Goods: -

  • OTE: $100,000 - $110,000+
  • Flexible Schedule - Set your own schedule
  • Hybrid it up. Come in or stay home depending on what you feel like that day. But we do love to see people IRL now and then to build real relationships
  • Unlimited Vacation - Take vacation whenever you need it
  • Free fare - Unlimited snacks, drinks, healthy food and such
  • Excellent Health Benefits - Great options & 99% employee coverage -
  • Team Events - Quarterly celebrations, conferences, team lunches, happy hours and the best parties
  • Verizon unlimited plan
  • 401K
    3.0 Your Career:Join our #boredape NFT club! Those that are interested join this club to:
    • Be on the cutting edge of the NFT boom
    • Learn how to marry marketing and NFTs
    • Participate in the equity and growth $ of NFTs we collect! -
      INCUBATOR:Build startups and share in the revenue. Join this club to:
      • Spend a % of your time building startup .coms with us
      • We share in the growth and revenue together
      • Learn what it takes to build a company from the ground up
      • Leverage our collective strengths to try, fail and succeed at the startup life!
        Okay, let's get to the core role and see if you are a good match.
        -Job Purpose: -Your primary objective as Human's newest Director is to ensure the success of our customers by ensuring we achieve their goals. It's as simple as that.
        You oversee the entire client lifecycle - from strategy to execution - focusing primarily on marketing strategy. This entails regular client communication, strategy creation and optimization, delivering and measuring results, testing new growth initiatives, hitting client goals and executing complex tasks as needed.
        Key Responsibilities & Accountabilities:
        Develop "human-first" relationships with clients.
        • You're the primary client-facing point person for your accounts, responsible for developing rapport and trust and representing Human's values -
        • Set and manage client expectations to ensure a successful relationship
        • Meet regularly with clients to communicate updates, goals and results to ensure client happiness and extract feedback -
        • Communicate the full breadth of work and results delivered, tying results to client goals
        • Champion client success and become a trusted advisor
        • Be Human!
          Create and oversee full-funnel digital marketing strategies.
          • Develop and oversee quarterly marketing strategies to achieve marketing and business goals for Human and its clients
          • Work closely with Human's marketing managers and directors to build, carry out and measure effective digital marketing strategies -
          • Analyze channel and campaign performance
          • Build quarterly and monthly marketing strategies
          • Regularly meet with clients to communicate updates, goals and results to ensure general client happiness
          • Oversee all marketing execution - ensure deliverables adhere to client guidelines and marketing best practices
          • Oversee and deliver monthly marketing reports
          • Execute high-skill marketing initiatives as needed
          • Set marketing performance benchmarks and regularly analyze results -
          • Analyze internal gross margin reports to maintain account profitability goals
          • Audit where time is being spent and adjust to optimize for impact and account profitability -
          • Drive team to achieve client goals. Advocate for your clients.
            New client sales & onboarding
            • Help bring new prospects through the sales process, including qualifying, scoping, proposals, closing and onboarding
            • Assist in developing and presenting proposals to achieve client goals
            • Oversee smooth transition from sales to execution, ensuring high client happiness and success
              Qualifications and Skills:
              • 6+ years of digital marketing experience
              • Proven track record of campaigns that generated real results
              • Experience driving business revenue and results through digital marketing strategies
              • Hands-on experience with marketing software required
              • Hands-on experience with Google Analytics, Google Ads, email marketing, and ecommerce marketing
              • Working knowledge of social media, SEO, CRO and email marketing
              • Demonstrated ability to think big-picture about client campaigns and confidently recommend strategies that can potentially change the trajectory of a business
              • Strong written and verbal communication skills
              • A hunger to continuously learn
              • Prior agency experience preferred -
                Key Performance Indicators:
                • Client retention
                • Existing account revenue growth
                • The client KPIs are your KPIs. The most important KPIs include:
                • Revenue
                • Leads
                • All other supporting KPIs (we have a lot of these!)
                • Gross margin targets of 70%+
                • Internal monthly account revenue
                • Effective client hourly rate -
                • Client happiness
                  Personal Characteristics Required: -
                  • Extroverted -
                  • Creative -
                  • Data-driven
                  • High attention to detail
                  • Client advocate
                  • Problem-solving orientated
                  • Positive response to pressure -
                  • Sense of urgency -
                    Your Personal Goals: -You tell us! Once onboarded, we look at your personal goals every month to ensure we're tracking toward them.
                    Let's chat. Apply now and Jen (our amazing recruiter) will reach out to you if it looks like a good fit! -

Keywords: Human, Irvine , Digital Marketing Director, Advertising , Irvine, California

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