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Digital Marketing Specialist

Company: KORE1
Location: Irvine
Posted on: September 19, 2022

Job Description:

KORE1, a nationwide provider of staffing and recruiting solutions, has an immediate opening for "Digital Marketing Coordinator" with a prestigious client in Irvine, CA. The primary role of the Digital Marketing Specialist is responsible for supporting the organizational strategy & execution involving new office openings (De Novos) within Client's network.; the Specialist will collaborate closely with the De Novo and Digital Marketing teams. The ideal candidate will be an excellent communicator who is highly organized, attentive to detail, and self-motivated. The candidate should have prior experience coordinating with multiple teams and/or projects. RESPONSIBILITIES:

  • Coordinate with the De Novo team and stakeholders to finalize timelines and expected launch dates that should be communicated with the Digital Marketing teams
  • Identify and resolve any gaps in communication between teams during the office opening process; verify and gather relevant office data pertaining to the launch process
  • Identify, clarify, and document opportunities or issues that affect De Novo processes; create and maintain support documentation
  • Create and update new office listings within our proprietary database as information becomes available
  • Support with acquiring and maintaining website domains in tandem with the Web Marketing team to ensure timely deployment and renewals
  • Manage website image library to include professional photography requests for offices and organize relevant digital assets
  • Support to create & QA web and call tracking parameters for De Novos and new marketing campaigns
  • Launch Local Listings and optimize existing listings to maximize Google visibility. Listings including Google My Business and Yelp
  • Partner with the Web Marketing and Analytics team to QA website launches and related services to ensure functionality and task completion within a timely manner
  • Project manage new office openings through Adobe Workfront
  • Assess technical systems and business processes to ensure they meet business needs REQUIREMENTS:
    • 1-2 years relevant work experience in enterprise digital marketing for a business with national locations
    • Bachelor's Degree from an accredited college in Marketing, Communications, or related field. In lieu of degree, 4+ years of experience is required or the equivalent combination of education and experience
    • Experience working in an agile environment or with agile methodologies
    • Exceptional critical and strategic thinking skills
    • Polished communication skills and ability to drive a conversation with leadership
    • Familiar with SEMrush, Google Search Console, Ahrefs, Screaming Frog, Google Tag Manager, PageSpeed Analysis, link analysis, and more
    • Familiar with Local Listings Management tools such as Yext, and or Brightedge
    • Familiar with technical SEO, proven ability to stay abreast of current standards, and willingness to perform regular technical audits
    • Familiar with Adobe AEM or similar web content management system

Keywords: KORE1, Irvine , Digital Marketing Specialist, Advertising , Irvine, California

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