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Media Buyer

Company: IEC Corporation
Location: Irvine
Posted on: September 18, 2022

Job Description:

Company Summary At International Education Corporation (IEC), we understand the transformative power of education and its ability to nurture opportunities, change lives, and help students achieve their dreams. As an employee-owned organization, IEC and our subsidiaries are dedicated to the success of our students, our employees, and the communities we serve. We strive to drive personal and community transformation by empowering students to make a positive and enduring life change. We do this by preparing our students with the knowledge and skills they need both personal and professional to succeed in todays most promising and in-demand career fields.For 40 years, we have remained committed to making a positive impact, providing access to quality, short-term vocational and career training programs in high-demand verticals like healthcare, business, technology, skilled trades, and criminal justice. IEC is the parent company of subsidiaries that do business as United Education Institute (UEI), UEI College, Florida Career College (FCC), and U.S. Colleges, with locations in California, Florida, Nevada, Georgia, Texas, Arizona, and Washington.We are looking for a Media Buyer to join IEC's Marketing Team in our corporate office. Please note that this position will report to the Irvine, CA office and is not a remote position.
Position SummaryIn this position, you will be responsible for supporting all Affiliate Marketing Channel activities such as maintaining vendor relationships, vendor research, vendor compliance, forecasting, monthly buys, invoicing, and optimizations across your affiliate network products to drive lead volume across our campus and program offerings. Your focus is to nurture vendor relationships and affiliate marketing strategies to drive growth and revenue across all IEC properties.Essential Job Duties and Responsibilities

  • Develop and execute effective lead buying strategies, nurture existing partner relationships, including effective communication management, negotiations, monitor traffic quality and flow, campaigns, performance analysis to monitor the associated ROI and Marketing KPI Goals
  • Exercise discretion in developing and building vendor relationships
  • Key Performance Metrics include: Volume of leads, CPL, LER, CPS
  • Research, and identify new affiliate partnerships and campaigns with quality and scale to expand our reach and support key initiatives as needed
  • Analyze, review, and report on the effectiveness of campaigns and provide insights/recommendations to improve
  • Assist with auditing affiliate assets for compliance
  • Monthly invoicing
  • Special projects and other duties as assignedEducation, Experience, and Skillset
    • 3+ years of experience with Account Management and Media Buying
    • Bachelors degree in Marketing or equivalent business experience
    • Ability to manage and understand all methods to assess marketing and business goals
    • Experience evaluating Pre and Post Buy analysis
    • Understanding of web-based and/or mobile technology
    • Data-driven, analytical and highly experienced with Excel
    • Previous online media buying experience
    • Excellent communication and organizational skills

Keywords: IEC Corporation, Irvine , Media Buyer, Advertising , Irvine, California

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