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Digital Marketing Leader - Remote

Company: Nozomi Networks
Location: Irvine
Posted on: August 6, 2022

Job Description:

Now is an amazing time to join Nozomi Networks as we build the future of OT and IoT Cybersecurity. We have hundreds of customers in more than 30 countries and we're just scratching the surface.

As we expand our product portfolio and global presence, our Marketing department is hiring a Digital Marketing Leader to be responsible for who will drive the planning and execution of inbound digital marketing efforts via web properties, Search Engine Marketing (SEM), Display Marketing, Account Based Marketing (ABM) and other emerging digital channels and methods with a focus on demand generation and return on ad spend (ROAS).

If you're a problem-solver, strategic thinker, results-oriented, and have excellent project management skills with strong interpersonal skills and are a true team player, you could be the next "Nozomier"!

Equally important, you have an innate ability to work independently in a fast-paced, dynamic environment, with multiple projects, deadlines, and priorities.

Location: US, Europe, REMOTE

In This Role You Will

  • Oversee planning and hands-on execution of digital marketing campaigns across SEM, display, paid social, content syndication, and other online channels
  • Lead our account-based strategy from a digital perspective, enabling sales and marketing to leverage intent-based information to grow demand and opportunities
  • Manage relationships with external digital agencies to meet lead goals
  • Increase qualified traffic to our website via paid channels and integrated campaigns
  • Analyze and report on the effectiveness of programs to develop optimization recommendations
  • Measure success of landing pages and CTAs
  • Develop and maintain optimization strategies focused on demand generation
  • Ensure timely execution of project deliverables; effectively oversee project milestones, resources, and priorities
  • Embody the Nozomi Networks Cultural Pillars and our mission to protect what matters most with transparency and trust.
    To Be Successful In This Opportunity, You Will Have
    • Substantial hands-on execution and management experience in paid search, paid social, display marketing, ABM and webinar programs
    • Optimizing digital campaigns to increase conversions and influence pipeline opportunities
    • Understanding of good copywriting and helping with the creation and editing of impactful digital material
    • Understanding of marketing KPIs and gaining actionable insights
    • Meeting and exceeding demand-generation objectives
    • Getting things done while meeting deadlines and at times, working under pressure
    • Being a dynamic, high execution "doer"
    • Managing agency relationships
    • Being hands-on with Google AdWords / Google Ads, Google Analytics, LinkedIn and 6Sense
    • Working knowledge of HubSpot and reporting is a plus
    • Bachelor's Degree with a focus on Marketing, IT Management or business would be great.
      Who We Are And What We Stand For

      Nozomi Networks is the leader in OT and IoT Cybersecurity. We protect the world's critical infrastructure, industrial and government organizations from cyber threats by providing exceptional network visibility, threat detection and operational insight. We're always innovating, and we hire the best at what they do to ensure our customers always have access to fast product enhancements, exceptional engineering support and rapid deployment across continents. If you like a challenge, and value integrity and customer success, we invite you to help Nozomi Networks build the future of OT and IoT cybersecurity.

      Our Global Benefits

      All of our benefits are customized to the country you are based in, naturally we want to get the best out of our Nozomiers, so we provide the best benefits packages, such as:
      • Health & Wellness
      • Financial
      • Work Life Balance
      • Unparalleled Flexible Time-Off
        Need to know information

        Successful candidates will be subjected to background verification checks.

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Keywords: Nozomi Networks, Irvine , Digital Marketing Leader - Remote, Advertising , Irvine, California

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