Remote Senior Copywriter

Company: VirtualVocations
Location: Irvine
Posted on: August 5, 2022

Job Description:

A life insurance company has an open position for a Remote Senior Copywriter.

Individual must be able to fulfill the following responsibilities:
Conceptualize, write and edit copy for cross-channel brand marketing campaign assets
Build and shape the company's brand voice and tone across all brand touchpoints through compelling storytelling
Collaborate with product marketers and other creatives to develop copy and channel recommendations that deliver on campaign strategic objectives
Applicants must meet the following qualifications:

Excellent creative copywriting judgment, instincts, and an informed point of view based on industry trends and best practices
Solid understanding of writing creative, effective ads, and experience concepting and writing interactive campaigns in an online creative or related digital field
Brings passion for fresh creative thinking and big ideas
Flexes to both conceptualize and execute projects, with strong bias for action
Implements a data-first approach to copywriting, utilizing data to inform and optimize campaigns
Works with stakeholders to break down complex narratives into simple, compelling ideas

Keywords: VirtualVocations, Irvine , Remote Senior Copywriter, Advertising , Irvine, California