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CRM / Email Marketing - Demand Specialist - REMOTE

Company: NorthPoint Search Group
Location: Irvine
Posted on: May 16, 2022

Job Description:

Who : Strong Stable Services Company

What : CRM / Email Marketing - Demand Specialist - REMOTE

When : Immediate Need

Where : Marietta - Remote

Why : Growth

Salary : $60k-$70k plus 10% Bonus, MDV, 401k, Generous PTO

PERKS: Free Gym Membership and Personal Trainer

ESSENTIAL DUTIES AND RESPONSIBILITIES:

  • Be the technical lead on marketing automation systems
  • Design and build automated omnichannel workflows and campaigns
  • Work with creative to assemble blogs, emails, mail offers, chat features, and landing pages to nurture leads
  • Implement lead scoring and other model outputs
  • Manage forms and web properties in marketing automation systems and monitor performance
  • Regularly refine our segmentation to further define audiences and develop buyer personas

    REQUIRED EDUCATION AND QUALIFICATIONS:
    • 5+ years in Marketing or related field
    • Bachelor's degree in Marketing or related field
    • 2+ years Iterable (or similar marketing automation) experience
    • Knowledge of A/B testing, cross-channel marketing, and customer lifecycle including personalization
    • Experience with loyalty and referral programs, top-of-the-funnel engagement
    • A current understanding of SEO and other traffic generation techniques

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Keywords: NorthPoint Search Group, Irvine , CRM / Email Marketing - Demand Specialist - REMOTE, Advertising , Irvine, California

Click here to apply!

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