Social Media Marketing Manager

Company: ConsumerDirect, Inc.
Location: Irvine
Posted on: May 15, 2022

Job Description:

This position is for in-office only, remote candidates will not be considered. About ConsumerDirect Consumer Direct is disrupting the fintech industry by providing innovative solutions in the consumer privacy, credit & money space. Our team is comprised of fun, creative, and entrepreneurial innovators determined to alter the consumer privacy space. We now bring you HOGO. HOGO---s mission is to empower people to take control of their personal privacy PrivacyForFree and financial future. Our app---s flagship feature allows users to easily identify the data brokers and websites that have their personal information and have it removed in a single swipe . We---re looking for a creative social media expert to join HOGO---s growth marketing team and help us build our owned and paid social media, influencer, and content strategy as we launch our app this summer. The ideal candidate will have a deep understanding of social media platforms, content strategies, campaign planning and measurement, and an ability to create engaging, highly impactful content used in both organic and paid marketing campaigns. From collaborating with in-house and agency teams to drive the content creation process, to analyzing results and informing future decisions, this position is a challenging mix of strategy and execution. They---ll lead designers, growth marketers, influencers, and agencies to build HOGO---s organic social presence and amplify our growth through paid social campaigns. HOGO presents a very unique opportunity to launch and scale a new fintech app, all while benefiting from the resources of a rapidly growing, highly profitable parent company with an award-winning culture and office environment (free catered lunches daily, artisanal coffee and juices, creative workspace, gym, etc.). Position Overview Define, execute, and track Hogo---s organic social media strategy across multiple platforms (TikTok, Snap, Instagram, Facebook, etc.). Build out our social media function, creating a framework to increase brand awareness, improve paid customer acquisition, and drive existing user loyalty and engagement. Work cross functionally with the Growth Marketing team to develop user generated and video content designed for paid acquisition campaigns and product launches. Lead the design and brand teams with organic social content development, production, and publishing (e.g. ideation, writing content creative briefs, tracking asset creation, and internal reviews). Create a framework for community moderation, responses, and measurement. Develop copy for social posts and maintain a social content calendar. Create, track, and report on all social KPIs and provide recommendations based on content performance and audience reception. Lead all KPI development, measurement, and ongoing optimization opportunities. Analyze cultural, media, and market trends to inform paid creative content development. Develop brand guidelines and voice to be used in all influencer campaigns. Requirements Bachelor---s degree in Communications (or equivalent experience). 3-5 years--- experience with social media marketing for a consumer brand (fintech, app, or agency experience is a plus). In-depth expertise using all major social media platforms. Highly creative with an ability to manage others and create UGC content (video/static) themselves. Experience with paid acquisition channels and campaigns (Google, TikTok, Snap, Facebook, Programmatic, etc.). Excellent verbal and written communication skills. Additional Duties You are passionate about consumer privacy and empowering people through financial literacy. You possess a growth mindset, are intellectually curious, and are always challenging conventional ways of problem solving. You understand how to work with content creators, especially in the gaming and personal finance space. You are excited about building a new brand that will emphasize the rich HOGO backstory, characters, and the rewards-based gamification of our app origins. You want to build the HOGO community from the ground up and understand how to navigate the new, growing topic surrounding consumer privacy. Benefits 9 Paid holidays 401K Retirement Savings Plan Open time off policy (AKA UNLIMITED vacation time) $20K contributed towards employee-sponsored life insurance plan Over $10K contributed annually towards medical/dental/vision plans $1500 annually contributed towards learning and development DAILY catered lunches, coffee, and snack bar Opportunity to be a part of a great corporate culture - on OC's best places to work list Please check out our amazing careers site below: http://careers.consumerdirect.com/ ---Consumer Direct embraces diversity, culture, and equal opportunity in a serious way. We are committed to promoting a workplace that represents a wide variety of, backgrounds, perspectives, skills and experiences. That includes you too, nerds---

Keywords: ConsumerDirect, Inc., Irvine , Social Media Marketing Manager, Advertising , Irvine, California