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Social Media Expert

Company: Staffing Fitness
Location: Irvine
Posted on: May 14, 2022

Job Description:

Brand Marketing SpecialistYou will be partnered with coaches from various niches in the health and fitness industry. Attracting clients depends on the target segment; however, a common denominator is the use of social media channels. The social media channels are utilized for lead generation which funnel through landing pages and lead forms created.The vast amount of client leads are attracted through the use of channels like Instagram and Facebook where both organic and paid content is conceptualized, created, managed, and monitored by the marketing team. The generated leads are then converted into clients by our coaches themselves or our in-house telemarketing department.
Who are you? We are seeking a talented, structured, and creative individual who has a deep understanding of social media marketing. You have an eye for detail and know-how to combine creative thinking and data, to devise effective marketing campaigns. Additionally, you have an in-depth knowledge of branding and can guide the client on how to create a consistent brand and differentiate from competitors. Furthermore, you are up to date on the latest trends and features on social media and know-how to implement them, to gain a larger reach while generating qualified leads. As a Social Media Specialist, you must have experience with building brands and generating leads from organic social media content.You'll be based in our NYC office supporting the US market and joining as the first SoMe expert but with the prospect of growing the team. You will collaborate with the Performance Marketing team, who will join at the same time.Lastly, you are probably interested in fitness or other forms of workouts, or perhaps you are just keen on a healthy lifestyle.
Responsibilities:

  • Create guidelines for effective social media campaigns that are tailored to achieve our clients' goals.
  • Maintain a high level of up-to-date knowledge of best practices within social media.
  • Effectively analyze marketing strategies and proactively offer suggestions on improvements.
  • Educate Key Account Managers on marketing strategies and the newest social media trends.
  • Work collaboratively with the marketing team to ensure that organic social media strategies are aligned with paid ads initiatives.Qualifications:
    • Experience with social media from a similar position and in-depth knowledge of building strong brands and growing accounts on Instagram.
    • Superior understanding of social media channels, branding, and digital marketing principles.
    • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and generate leads.
    • Independent and good social skills. The social media team works closely together but some tasks are also done individually so it's important that you thrive in these conditions.
    • Ability to stay structured and perform in a multicultural, high-paced working environment.
    • Native ability in written and spoken English is a requirement. Especially good writing skills are important as you will be responsible for written content for internal and external use.
    • Basic graphic design skills either with the Adobe package or Canva.
      You become part of a dynamic team - You will find that we are ambitious and attentive and that we share a passion for helping our customers succeed through a partnership based on respect, insight, and technological solutions.

Keywords: Staffing Fitness, Irvine , Social Media Expert, Advertising , Irvine, California

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