Director, Digital Marketing & Demand Generation - Hybrid/Remote

Company: Omnicell
Location: Irvine
Posted on: May 13, 2022

Job Description:

Do you want to make a meaningful difference in the quality of healthcare? Omnicell is empowering health systems and pharmacies to radically transform the way they manage medications, so they can achieve the vision of the Autonomous Pharmacy. Thousands of hospitals, pharmacies, skilled nursing facilities and care homes trust Omnicell to provide continuous innovation. They need us to deliver solutions to meet the ever-evolving challenges of the healthcare landscape. We encourage creative problem solving and outside-the-box thinking that only a diverse, well-rounded workforce can bring. Join us as we build on our powerful combination of advanced automation, predictive intelligence, and expert services to create a safer future for patients---one where medication errors are a thing of the past. You---ll be joining an organization whose culture encourages individual development, rewards intellectual curiosity, and embraces an inclusive environment. Join our growing company and help shape the future at Omnicell Director, Digital Marketing & Demand Generation We are looking for a B2B tech marketing rock star, who is an expert in lifecycle marketing, to build and lead cross-functional growth initiatives. The ideal candidate has a strong background in growth marketing, demand generation, ABM, and web marketing. The candidate is data-driven and highly analytical, with a relentless focus on customer acquisition, retention, expansion, and referrals. You are a digital marketing expert with proven experience in planning and executing full-funnel multichannel campaigns and tactics. You have a passion for user experience, conversion optimization, experimentation, and continuous improvement. You---re excited by the challenge of rolling up your sleeves and working cross-functionally in a fast-paced environment. This is a high-impact role where you will partner closely with product marketing, sales, support, and other teams across the organization to build a growth function at a hypergrowth company. This role will directly manage individual contributors. Responsibilities : Lead the company to be the industry-leading digital marketing organization by leveraging inbound and outbound strategies, tools, and resources Lead the development of demand generation and account-specific ABM plans in partnership with the account team to develop deep decision-maker relationships, create brand awareness, drive engagements, accelerate pipeline, and drive internal customer advocacy and adoption Build and execute demand generation programs through multiple channels (email, SEO, PPC, social, webinar, events, digital, traditional, etc.) Lead the company to be the industry-leading digital marketing organization by leveraging inbound and outbound strategies, tools, and resources Work closely with Sales to drive pipeline Evaluate, track and report on marketing performance measures to continually improve ROI Collaborate on the company---s website content, social media channels, and recruiting platforms Understand customer personas and the company---s target audience Conduct market and industry research to understand market trends, applications, competitive environment, influences, etc. Track the effectiveness of campaigns through overall engagement, opportunity progression, and pipeline generated Required Knowledge and Skills: Proven track record of planning and executing integrated marketing campaigns. Excellent project, analytical, and budget management skills. Works both strategically and in hands-on fashion. Deep understanding of sales, the sales process, sales cycles and knows how to do account planning. Familiarity in aligning integrated marketing campaigns to a sales cycle and how to employ marketing communication strategies to nurture leads, drive adoption, and accelerate growth. Excels at communicating cross-functionally, across marketing, sales, and with senior management Strong knowledge of markets, trends, industries, buying behavior, channel/3rd party implications, and how to work with partners Data-driven, can dive into metrics, understand KPIs and report on the success Proven ability to work n fast-paced work environments, managing multiple projects simultaneously. Ability to develop, manage and retain top talent Strong creative thinker with critical thinking and consultative skills Strong analytical, decision-making, and project management skills Entrepreneurial attitude, self-motivated, and highly results-driven in a fast-paced and deadline-driven environment Ability to work with sales, field marketing, partners and customers, and prospective customers Knowledge of web technologies, web programming languages, web page design/layout, and website performance measurements Ability to manage SEO and SEM agencies Knowledge of PPC advertising tools and analytics platforms (e.g. Adwords Campaign Manager, Google Analytics, etc.) Ability to own end-to-end execution of marketing programs and campaigns Strong project management skills including production schedules, budgets, stakeholder coordination, and agency/vendor oversight. Basic Qualifications Bachelor---s degree 8 years leading and executing digital marketing strategies 8 years of B2B demand creation programs 2 years leading ABM strategies Experience managing direct mail, events, telemarketing, web content, and online campaigns Experience with Pardot or other Marketing Automation Platform and Salesforce or other CRM Experience managing a digital marketing and demand generation team Work Conditions Office Environment Up to 20% of travel To protect our employees and those who spend time at our facilities, and as may be required by our customers, Omnicell requires most U.S. employees to be fully vaccinated for COVID-19 or obtain an approved exemption from Omnicell as an accommodation for a disability or sincerely held religious belief or practice. Nothing in this job description restricts management---s right to assign or reassign duties and responsibilities to this job at any time. All qualified applicants will receive consideration for employment without regard to race, sex, color, religion, sexual orientation, gender identity, national origin, protected veteran status, or on the basis of disability. Omnicell will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information. Share

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