Director, Digital Marketing & Demand Generation - Hybrid/Remote
Company: Omnicell
Location: Irvine
Posted on: May 13, 2022
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Job Description:
Do you want to make a meaningful difference in the quality of
healthcare? Omnicell is empowering health systems and pharmacies to
radically transform the way they manage medications, so they can
achieve the vision of the Autonomous Pharmacy. Thousands of
hospitals, pharmacies, skilled nursing facilities and care homes
trust Omnicell to provide continuous innovation. They need us to
deliver solutions to meet the ever-evolving challenges of the
healthcare landscape. We encourage creative problem solving and
outside-the-box thinking that only a diverse, well-rounded
workforce can bring. Join us as we build on our powerful
combination of advanced automation, predictive intelligence, and
expert services to create a safer future for patients---one where
medication errors are a thing of the past. You---ll be joining an
organization whose culture encourages individual development,
rewards intellectual curiosity, and embraces an inclusive
environment. Join our growing company and help shape the future at
Omnicell Director, Digital Marketing & Demand Generation We are
looking for a B2B tech marketing rock star, who is an expert in
lifecycle marketing, to build and lead cross-functional growth
initiatives. The ideal candidate has a strong background in growth
marketing, demand generation, ABM, and web marketing. The candidate
is data-driven and highly analytical, with a relentless focus on
customer acquisition, retention, expansion, and referrals. You are
a digital marketing expert with proven experience in planning and
executing full-funnel multichannel campaigns and tactics. You have
a passion for user experience, conversion optimization,
experimentation, and continuous improvement. You---re excited by
the challenge of rolling up your sleeves and working
cross-functionally in a fast-paced environment. This is a
high-impact role where you will partner closely with product
marketing, sales, support, and other teams across the organization
to build a growth function at a hypergrowth company. This role will
directly manage individual contributors. Responsibilities : Lead
the company to be the industry-leading digital marketing
organization by leveraging inbound and outbound strategies, tools,
and resources Lead the development of demand generation and
account-specific ABM plans in partnership with the account team to
develop deep decision-maker relationships, create brand awareness,
drive engagements, accelerate pipeline, and drive internal customer
advocacy and adoption Build and execute demand generation programs
through multiple channels (email, SEO, PPC, social, webinar,
events, digital, traditional, etc.) Lead the company to be the
industry-leading digital marketing organization by leveraging
inbound and outbound strategies, tools, and resources Work closely
with Sales to drive pipeline Evaluate, track and report on
marketing performance measures to continually improve ROI
Collaborate on the company---s website content, social media
channels, and recruiting platforms Understand customer personas and
the company---s target audience Conduct market and industry
research to understand market trends, applications, competitive
environment, influences, etc. Track the effectiveness of campaigns
through overall engagement, opportunity progression, and pipeline
generated Required Knowledge and Skills: Proven track record of
planning and executing integrated marketing campaigns. Excellent
project, analytical, and budget management skills. Works both
strategically and in hands-on fashion. Deep understanding of sales,
the sales process, sales cycles and knows how to do account
planning. Familiarity in aligning integrated marketing campaigns to
a sales cycle and how to employ marketing communication strategies
to nurture leads, drive adoption, and accelerate growth. Excels at
communicating cross-functionally, across marketing, sales, and with
senior management Strong knowledge of markets, trends, industries,
buying behavior, channel/3rd party implications, and how to work
with partners Data-driven, can dive into metrics, understand KPIs
and report on the success Proven ability to work n fast-paced work
environments, managing multiple projects simultaneously. Ability to
develop, manage and retain top talent Strong creative thinker with
critical thinking and consultative skills Strong analytical,
decision-making, and project management skills Entrepreneurial
attitude, self-motivated, and highly results-driven in a fast-paced
and deadline-driven environment Ability to work with sales, field
marketing, partners and customers, and prospective customers
Knowledge of web technologies, web programming languages, web page
design/layout, and website performance measurements Ability to
manage SEO and SEM agencies Knowledge of PPC advertising tools and
analytics platforms (e.g. Adwords Campaign Manager, Google
Analytics, etc.) Ability to own end-to-end execution of marketing
programs and campaigns Strong project management skills including
production schedules, budgets, stakeholder coordination, and
agency/vendor oversight. Basic Qualifications Bachelor---s degree 8
years leading and executing digital marketing strategies 8 years of
B2B demand creation programs 2 years leading ABM strategies
Experience managing direct mail, events, telemarketing, web
content, and online campaigns Experience with Pardot or other
Marketing Automation Platform and Salesforce or other CRM
Experience managing a digital marketing and demand generation team
Work Conditions Office Environment Up to 20% of travel To protect
our employees and those who spend time at our facilities, and as
may be required by our customers, Omnicell requires most U.S.
employees to be fully vaccinated for COVID-19 or obtain an approved
exemption from Omnicell as an accommodation for a disability or
sincerely held religious belief or practice. Nothing in this job
description restricts management---s right to assign or reassign
duties and responsibilities to this job at any time. All qualified
applicants will receive consideration for employment without regard
to race, sex, color, religion, sexual orientation, gender identity,
national origin, protected veteran status, or on the basis of
disability. Omnicell will not discharge or in any other manner
discriminate against employees or applicants because they have
inquired about, discussed, or disclosed their own pay or the pay of
another employee or applicant. However, employees who have access
to the compensation information of other employees or applicants as
a part of their essential job functions cannot disclose the pay of
other employees or applicants to individuals who do not otherwise
have access to compensation information, unless the disclosure is
(a) in response to a formal complaint or charge, (b) in furtherance
of an investigation, proceeding, hearing, or action, including an
investigation conducted by the employer, or (c) consistent with the
contractor's legal duty to furnish information. Share
Keywords: Omnicell, Irvine , Director, Digital Marketing & Demand Generation - Hybrid/Remote, Advertising , Irvine, California
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