Product Marketing Manager, Sports and Fitness

Company: Masimo Corporation
Location: Irvine
Posted on: May 13, 2022

Job Description:

For over thirty years, Masimo has been expanding the boundaries of noninvasive monitoring to improve patient outcomes and reduce the cost of care. Today, Masimo delivers a portfolio of hospital-trusted monitoring solutions to help increase patient safety, health, and wellness in the hospital and at home. When you join our team, you'll be part of a culture that's driven by passion, challenging the status quo, and making an impact in the lives of others.Masimo is a federal contractor and therefore subject to the requirements outlined in Executive Order 14042. Consistent with the Executive Order, employees will be required to submit proof of vaccination prior to their start date as a condition of employment. Masimo is an equal opportunity employer and reasonable accommodation requests will be considered.Masimo is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex including sexual orientation and gender identity, national origin, disability, protected Veteran Status, or any other characteristic protected by applicable federal, state or local law.NO AGENCIES PLEASE Thank you!Job Summary:As a member of the Product Marketing team, the Product Marketing Manager- Sports and Fitness is responsible for driving the development and execution of the commercial marketing strategy for Masimo's Consumer Health Wearable portfolio. The Product Manager works closely with cross-functional teams to launch new products or release updates for existing products. The Product Manager drives product pricing, competitive research, development of sales tools, and other marketing campaigns to ensure effective messaging to customers through various touchpoints. The Product Manager also maintains existing products by prioritizing product enhancements and collaborating with internal stakeholders to see them through adoption.Duties & Responsibilities:Lead product launch teams and drive product launch activities globally, by working with cross-functional teams, including Marketing, Sales, Engineering, Regulatory, and more.Manage overall marketing and distribution strategy and plan for Health Wearable portfolioCreate product messaging and develop marketing campaigns that have a high impact to support the overall business objectives of the product portfolio.Develop and deliver product sales training to field teams.Interact with elite athletes, everyday athletes, health-conscious consumers, and 55+ active adults to identify customer needs and pain points.Conduct competitive research and stay up to date on industry trends.Develop partnerships with leading health and wellness companies.Partners closely with Digital Marketing (PR, Social, and E-Commerce).Key DeliverablesMarket requirementsMarket sizing and business caseGo-to-market plans including Marketing Communications, product launch, sales and distribution strategyPartnership strategy and executionCompetitive analysis and differentiation strategyMinimum & Preferred Qualifications and Experience:Minimum Qualifications:5 years of experience in project management, product management, or technical role.Results-oriented and positive "can do" attitude with a sense of urgency to get things done.Must be detail-oriented and flexible.Excellent organizational, communication, and problem-solving skills.Ability to work well within a team environment and independently.Proficient in Microsoft Office Suite, particularly Excel.Proficient in content management and document control systems, such as Microsoft SharePoint and Oracle Agile PLM.Preferred Qualifications:Prior experience working within a medical devices or life sciences company.Prior experience with engineering or marketing teams.Strong familiarity with product development lifecycle.Comfortable with the FDA and international medical device regulatory processes.Proficient in desktop publishing programs such as Adobe InDesign.Proficient in CRM software such as .Prior experience with data analysis and business intelligence programs.Education:Bachelor degree in Engineering and/or LifesciencesMBA preferredPhysical Requirements/Work EnvironmentThis position primarily works in an office environment. It requires frequent sitting, standing, and walking. Daily use of a computer and other computing and digital devices is required. May stand for extended periods when facilitating meetings or walking in the facilities. The ability to lift up to 50 pounds is required. Some local travel is necessary, so the ability to operate a motor vehicle and maintain a valid Driver's license is required. Some travel to Mexico is also required, so the ability to obtain and maintain a valid passport is required.The physical demands of the position described herein are essential functions of the job and employees must be able to successfully perform these tasks for extended periods. Reasonable accommodations may be made for those individuals with real or perceived disabilities to perform the essential functions of the job described.

Keywords: Masimo Corporation, Irvine , Product Marketing Manager, Sports and Fitness, Advertising , Irvine, California