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Principal, Corporate Marketing Programs

Company: Corelogic
Location: Irvine
Posted on: January 16, 2022

Job Description:

Join our team of over 5,000 employees globally, who provide the insights through data and next generation technology that help millions of people find, buy and protect the homes they love. From the beginning, CoreLogic has been driven by a single purpose to innovate and create solutions that solve our clients toughest challenges in the housing market. CoreLogic is the trusted source for property intelligence, with deep knowledge of powerful economic, social, and environmental forces that promote healthy housing markets and thriving communities.
We apply that same dedication to creating a diverse and inclusive work culture that inspires innovation and bold thinking. A place where individuals can work on small teams, feel valued, and directly impact the real estate industry. We believe our team members are the best in the business, and we will continue to recruit, retain, develop and reward our most important asset our people!
Job Responsibilities: We are looking to hire a senior marketer who will lead CoreLogics enterprise-wide programs. Reporting to the Executive, VP of Marketing, the candidate will help plan and execute integrated marketing programs that elevate the CoreLogic brand in key thematical areas and be seen as a leader in the marketplace. This role requires curiosity, passion for storytelling and a self-starter mentality to translate often complex data and technology innovation into marketing opportunities to establish CoreLogic as a thought leader.
This is a role where vision and big picture thinking isnt just important its essential. It sits at the intersection of our brand, thought leadership, corporate comms, and design functions. Tying these pieces together into one cohesive go-to-market program is key to our growth. As an expert thinker and program executioner, youll need to be able to shepherd work from ideation to publication leveraging the levers of marketing to take clients and prospects through the sales cycle. CoreLogic has the best talent in the industry and this role needs to collaborate across the organization to translate ideas into programs that increase awareness, interest, desire and action.
What Youll Be Doing

  • Manage the brand and bring the brand to life: Support our mission to turn our intelligence into an ongoing advantage by helping the companies we work with grow and achieve results to help millions of people everywhere Find, Buy and Protect the homes they love. Manage our brand strategy, brand architecture and ongoing evolution and ensure its being faithfully expressed in all that we do. Act as brand champion across the business and assist in key cross-functional team efforts, communications, and meetings.
  • Steer our Enterprise-wide thought leadership: Work with our communications and content strategy team to develop an enterprise-wide thought leadership strategy that tackles the biggest questions and narratives that are on our customers' minds (climate change, housing affordability, our data innovations) that supports our demand generation efforts, and steadily builds an audience of inbound traffic month over month.
  • Spearhead Corporate Marketing Programs: plan and execute marketing programs aligned to the sales cycle to generate interest in the marketplace from media, influencers and clients on the overall CoreLogic capabilities. Monitor, assess, report on and optimize brand awareness campaign performance and provide strategic direction and guidance based on analysis of results. Lead our brand studies to track aided and unaided awareness of the CoreLogic brand. Infiltrate the brand in business unit campaigns and ensure that all marketing programs serve as proof points of the overall marketing strategy.

    Job Qualifications:
    • You have 10+ years of experience in a brand & integrated marketing communications leadership role where you've owned the strategy and managed the day-to-day operations.
    • You have successfully launched corporate initiatives that elevated the brand and have metrics to show for it.
    • You possess a unique blend of strategic, creative, and analytical skills and can execute with focus and urgency in the short-term and think strategically in the long-term.
    • You have an outstanding ability to effectively communicate strategy and results at multiple altitudes, from leadership to functional partners.
    • You have an in-depth knowledge of brand strategy, thought leadership, and integrated marketing communications and know how to weave them together into a customer journey
    • You have practical knowledge as it relates to best practices in design, social media, content marketing, copywriting, SEO, and PR.
    • You have exceptional communication skills including verbal, written, and presentation skills and arent afraid to get up in front of the company and talk vision, strategy, and tactics.
    • Youre not afraid to roll up your sleeves and do the work brainstorming with the team, managing projects, being generous with feedback, and shifting from strategy to execution on a daily basis

      CoreLogic's Diversity Commitment:CoreLogic is fully committed to employing a diverse workforce and creating an inclusive work environment that embraces everyones unique contributions, experiences and values. We offer an empowered work environment that encourages creativity, initiative and professional growth and provides a competitive salary and benefits package. We are better together when we support and recognize our differences.EOE AA M/F/Veteran/Disability:CoreLogic is an Equal Opportunity/Affirmative Action employer committed to attracting and retaining the best-qualified people available, without regard to race, color, religion, national origin, gender, sexual orientation, gender identity, age, disability or status as a veteran of the Armed Forces, or any other basis protected by federal, state or local law. CoreLogic maintains a Drug-Free Workplace. Please apply on our website for consideration.Privacy Policy - Jobble

Keywords: Corelogic, Irvine , Principal, Corporate Marketing Programs, Advertising , Irvine, California

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