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Principal- Marketing- Real Estate Solutions

Company: CoreLogic
Location: Irvine
Posted on: January 16, 2022

Job Description:

Job SummaryJoin the team that powers the global real estate economy - CoreLogic is an innovative, future-focused company whose vision is to deliver unique property-level insights that power the global real estate economy.
We are a company with more than 6,000 employees globally serving the financial services and insurance industries. We are evolving at a rapid pace and the clients we serve are challenged from every direction, which means we are growing and innovating to help drive their success. Working together, and differentiated by our superior data, analytics and data-enabled solutions, we empower our clients to make smarter business decisions through data-driven insights. We take initiative, are fully accountable, build respect and trust, make transparency a must-and engage, include and collaborate at every turn.
We take pride in our work and believe in cultivating a work environment that supports and values our greatest asset: our talented employees.
Job DescriptionThis position will lead marketing programs for the high-growth Real Estate Solutions Marketing Group, supporting the associated business goals, revenue objectives, and product roadmaps. This insight-driven marketing position will have ownership for marketing programs across (paid/organic) channels and touchpoints to maximize engagement, conversion, retention to grow and scale products within the marketplace. The successful candidate will collaborate closely with the business and product teams to create compelling value propositions for our products and solutions, the foundational materials to drive innovative marketing campaigns and execute multi-faceted marketing programs. This role will report to the Senior Leader, Marketing for Real Estate Solutions.With experience as a B2B/B2C Marketer but also knowing how to target smaller businesses that might consume content similar to a consumer, we are looking for someone with a proven track record that's ready to help take one of our fastest growing and most dynamic business units. The Professional, Marketing will work closely with the Product Managers and Sales Teams to implement both value props and effective go-to-market, externally facing promotional campaigns and materials designed to support the business objectives. This position may also be assigned cross-functional responsibilities to support group marketing initiatives.

  • ---Establish themselves as the primary marketing point of contact for the Business Units and Product Lines and assist in the development of marketing strategies to achieve the business unit's strategic, tactical and revenue goals.
  • Executes frameworks to comply with set marketing initiatives, focusing on customer value.
  • Results-driven marketing campaigns by building out appropriate nurture tactics (ie: email workflows, content, etc)
  • Executing best-in-class campaigns and programs, aligned with business objectives. Contributes to the team's marketing objectives
  • Experiment and learn what strategies/tactics are most effective to optimize digital and social outreach
  • Product Positioning and Value Prop creation for products, ladder up messaging to business unit solution messaging, and overall business unit top-line messaging.
  • Evaluates prospective marketing opportunities to understand their risks, potential, constraints, and objectives. Successfully plan, develop, and execute integrated marketing campaigns based on these marketing strategies.
  • Drive revenue through lead generation and impactful marketing communications (e.g. email communications, thought leadership reports/blogs, etc.)
  • Ownership as the resident expert on our clients and prospects: who are they, what their pain points are, and how our products and solutions ease their pain. Understanding both persona/segmentation and being able to tailor campaigns accordingly
  • Embedded partnership with Sales Management, Product Manager(s), Shared Services Groups and external teams including advertising and PR agencies, trade journals/media, industry associations, etc. on an ongoing basis to accomplish business line objectives and revenue goals.
  • Provides recommendations for ongoing improvements. Continually manages project work plans, timelines, and budgets.
  • Be creative and have a curious spark that drives day to day marketing efforts.
    Job Qualification
    • Bachelor's Degree in Marketing, Business, Communications or related field
    • Minimum 10+ years of experience in B2B and B2C marketing and/or business development,
    • Strong product marketing, positioning, creative and content writing skills.
    • Strategic thinker with demonstrated success in driving campaign goals
    • Impactful stakeholder management in matters related to sales, product, promotion, pricing, service, advertising and marketing strategies
    • Strong collaborator that drives business growth and jumps in where necessary to execute
    • Strong attention to detail and effective project management experience
    • Ownership of developing, managing and implementing marketing plans
    • Financial acumen to manage budgetary guidelines
    • Experience marketing to the real estate industry ideal

      CoreLogic's Diversity CommitmentCoreLogic is fully committed to employing a diverse workforce and creating an inclusive work environment that embraces everyone's unique contributions, experiences and values. We offer an empowered work environment that encourages creativity, initiative and professional growth and provides a competitive salary and benefits package. We are better together when we support and recognize our differences.
      EOE AA M/F/Veteran/DisabilityCoreLogic is an Equal Opportunity/Affirmative Action employer committed to attracting and retaining the best-qualified people available, without regard to race, color, religion, national origin, gender, sexual orientation, gender identity, age, disability or status as a veteran of the Armed Forces, or any other basis protected by federal, state or local law. CoreLogic maintains a Drug-Free Workplace.Please apply on our website for consideration.
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      Connect with us on social media! Click on the quicklinks below to find out more about our company and associates.

Keywords: CoreLogic, Irvine , Principal- Marketing- Real Estate Solutions, Advertising , Irvine, California

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