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Global Digital Marketing Manager

Company: Blizzard Entertainment, Inc.
Location: Irvine
Posted on: January 16, 2022

Job Description:

Team Name:

Job Title:

Global Digital Marketing Manager

Requisition ID:

R006776

Job Description:

As the Digital Marketing Manager for Blizzard, this position will play a key role in bringing our social strategy to life for Blizzard. This person will oversee the brand social strategy for Blizzard, collaborate regularly with our regional teams and franchise social leads, as well as be a consultant for departments across the organization. The ideal candidate will have deep social media experience at an agency or on the client-side, demonstrated strategic prowess, and brought to life smart and clever ideas.

Blizzard has been a leader in entertainment for nearly 30 years, with millions of passionate fans globally. As our franchises expand into new realms, so too must our social reach, engagement, and conversation. We are seeking a candidate who will help lead Blizzard into a new era through social media.

This role will primarily work with the Director of Digital Marketing and our regional and franchise teams, as well as operate independently as a representative for Digital Marketing in cross-functional situations. The ideal candidate develops and optimizes the Blizzard social strategy, creative playbooks, and key presentations to further the organization's approach to social media. They bring clever concepts to the table for Blizzard channels, oversee their production, and manage their distribution across social channels. The role is a key voice and leader in major brand moments, such a BlizzCon. Outside of these moments, they run point on our social platform and digital partner relationships.

Experience collaborating in a cross-functional environment is required. While game industry experience is not a requirement, previous work across PC, console, and mobile gaming is desired.

Covid-19 Hiring Update: We've transitioned to a work-from-home model and we're continuing to interview and hire during this time. This role is expected to begin as a remote position. We understand each person's circumstances may be unique and will work with you to explore possible interim options.

Responsibilities:

* Support and execute our Blizzard Entertainment social strategy, including, but not limited to: Twitter, Instagram, YouTube, Facebook, Twitch, and Snapchat.
* Play a key role in social creative ideation, help manage production, and ensure executional success among internal and external creative teams
* Manage Blizzard's social media channel and profile governance with the Associate Manager of Digital Marketing for Blizzard
* Lead relationships with platforms and digital partners
* Assist in managing social editorial calendars
* Listen and respond to consumers on our owned channels
* Collaborate on social media reporting, insights, and delivery through the use of analytics tools, including Sprinklr. Utilize learnings to inform and support the creative approach, as well as drive KPI's across platforms and campaigns
* Work with external brand partners, developing and executing co-branded initiatives

Requirements:

* 5+ years experience in social media at an agency or on the client-side as a Social Strategist or Digital Marketer
* Self-starter mentality and track-record for clever social ideas
* Proficiency in collaborating within a large organization
* Experience in providing creative feedback for social content
* Passion for gaming, advertising, social media, and all things Blizzard
* Excellent verbal, organizational, and technology skills
* Experience working with 3rd Party agencies/partners
* Knowledge of the latest platforms and technologies and desire to identify opportunities for strategic brand involvement
* Understanding of brand strategy and ability to write persuasive POVs
* Working knowledge of social platforms and associated analytics programs and tools like - Sprinklr

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Blizzard Entertainment is a global company committed to growing our employees along with the business. We offer generous benefits and perks with an eye on providing true work / life balance. We've worked hard to foster an intensely collaborative and creative environment, a diverse and inclusive employee culture, and training and opportunity for professional growth. Our people are everything. Our core values are real, and our mission has never changed. We are dedicated to creating the most epic entertainment experiences---ever. Join us!

Array

As the Digital Marketing Manager for Blizzard, this position will play a key role in bringing our social strategy to life for Blizzard. This person will oversee the brand social strategy for Blizzard, collaborate regularly with our regional teams and franchise social leads, as well as be a consultant for departments across the organization. This role will primarily work with the Director of Digital Marketing and our regional and franchise teams, as well as operate independently as a representative for Digital Marketing in cross-functional situations. The ideal candidate develops and optimizes the Blizzard social strategy, creative playbooks, and key presentations to further the organization's approach to social media. They bring clever concepts to the table for Blizzard channels, oversee their production, and manage their distribution across social channels. Play a key role in social creative ideation, help manage production, and ensure executional success among internal and external creative teams. Manage Blizzard's social media channel and profile governance with the Associate Manager of Digital Marketing for Blizzard. Lead relationships with platforms and digital partners. Assist in managing social editorial calendars. Listen and respond to consumers on our owned channels. Collaborate on social media reporting, insights, and delivery through the use of analytics tools, including Sprinklr. Utilize learnings to inform and support the creative approach, as well as drive KPI's across platforms and campaigns. Work with external brand partners, developing and executing co-branded initiatives. Knowledge of the latest platforms and technologies and desire to identify opportunities for strategic brand involvement. mobile gaming, social media, social strategy, organizational, listen, sprinklr, self-starter, editorial calendars, brand strategy, persuasive, digital marketing, prowess, Head of Digital Marketing Strategy, Digital Marketing Manager, Director of Digital Marketing Strategy, Content Marketing Manager, Accounts Manager - Digital Marketing, Director of Digital Marketing, Campaigns Manager, Campaign Manager, Digital Marketing Associate, Senior Manager - Digital Marketing

Keywords: Blizzard Entertainment, Inc., Irvine , Global Digital Marketing Manager, Advertising , Irvine, California

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