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Director - Enterprise Marketing, Linksys

Company: Belkin International
Location: Irvine
Posted on: November 23, 2021

Job Description:

The Director of Enterprise Marketing plays an integral role in the development and execution of the Linksys B2B marketing programs with emphasis on overall product marketing planning and execution, with demand generation as a key KPI. You will work in collaboration with sales, product management and agency partners.
Specific responsibilities include:
--- Lead all product marketing efforts including content marketing, demand generation, growth marketing, and more.
--- Lead the marketing strategy and execution for GTM efforts, driving new business.
--- Build positioning, messaging, target audience personas, competitive differentiation and go to market strategy.
--- Launch new products and new product features into the market.
--- Responsible for the ideation and creation of digital content and website optimization with product videos, blog content, how-tos, comparison pages, and persona and solution pages.
--- Manage all marketing assets and marketing touchpoints, owning the full customer journey.
--- Work with sales and customers to fully understand the needs, pain points, and successes of the product.
Education and Experience Requirements:
--- Four-year college degree in Bachelor's degree in a related field. MBA a plus.
--- At least 7+ years of related experience in a product marketing and demand generation role.
--- Marketing experience in a B2B, SaaS software company required.
--- Direct experience with enterprise and SMB businesses and customers. What you're getting into
We've got big collaborative spaces for your big ideas, so bring an open mind and leave your suit in the closet. We all are committed to creating unique and rewarding consumer experiences. Everyone is interested in succeeding - for the team, for themselves and for the business. Cross-functionally and across the company, everyone has common goals and aspires to be their best.
You will learn something new or at least look at things differently every day. There are so many smart and creative people around that you'll be motivated to pursue the ideal.--
Team spirit is infectious. Belkin is an extremely open workplace, where communication is essential. Not every idea will be accepted, but you'll be asked for your point of view. Innovation thrives on multiple and varied levels. At Belkin we challenge conventional wisdom and refuse to accept that something cannot be done.
We are committed to diversity. Belkin is an Equal Opportunity and Affirmative Action Employer M/F/D/V. We maintain a drug-free workplace. All candidates applying for a job in the EMEA region, please review the Applicant Privacy notice HERE At Belkin International, people come first. Without question, the single greatest contributing factor to our nearly 30 years of success is our talented and ambitious staff. We've found that by creating an inspirational, supportive and enriching environment, we thrive.
Around here, it's not about fancy titles, strong political positioning skills, or a healthy list of names to drop. It's about results. We know what needs to be achieved, and we work together to get the job done. Each of us uses our individual knowledge, creativity and resources to come up with fresh ideas and new concepts we can truly own. With that independence comes a high degree of responsibility and accountability, but we always rise to the occasion.
We're loyal to our coworkers, to our brands, and to the company. We lead by example to motivate those around us. We all share a passion for winning and are committed to building upon our success. We're focused on the future and excited to show the world that the best is yet to come. Suggested Jobs Director of Sales - Enterprise & SMB, Linksys Regional Product Manager, US & Canada, Linksys

Keywords: Belkin International, Irvine , Director - Enterprise Marketing, Linksys, Advertising , Irvine, California

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