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Marketing Automation Manager

Company: CoStar Group, Inc.
Location: Irvine
Posted on: November 23, 2021

Job Description:

Marketing Automation Manager, Center of Excellence - Ten-X - Irvine, CA OVERVIEW CoStar Group is the world's leading provider of information and marketing solutions for the Commercial Real Estate industry. We are a NASDAQ-listed company with a market cap of over US$30B and sit alongside other notable names such as Amazon, Facebook, Google, and Apple. As a technology company, we are the trusted partner for all commercial real estate professionals empowering many of the most well-respected landlords, development companies, brokerage firms, banks, lenders, investors, and government agencies. We do this by actively researching the commercial real estate markets and providing data, analytics, innovative tools, and powerful marketing platforms in the U.S. and Internationally to help our clients transact with one another. CoStar continues to win multiple awards including one of Forbes most innovative companies (2017) and Fortune's fastest-growing companies (2018). Ten-X is the leading end-to-end transaction platform for commercial real estate, powering more than 90% of online CRE sales. Our platform empowers brokers, sellers, and buyers with data-driven technology and comprehensive marketing tools to expand market visibility and decrease time to close. As a Ten-X Marketing Automation Manager in the technology Center of Excellence (CoE), you are responsible for driving operational excellence within our marketing technology systems and processes. This role supports Ten-X and other CoStar brand marketing teams to help achieve their tactical and strategic goals in U.S. and global markets.-- Working as part of a cross-functional Center of Excellence team, you will help manage the marketing automation platform and drive programs on the enterprise Salesforce org and in several CoStar brand-specific Pardot Business Units. As a CoE marketing automation expert, you will be a technical liaison with marketing teams and be counted on for your technical expertise in Salesforce and Pardot and your ability to develop complex automation programs to include design, testing, configuration, reporting, and advanced administration. RESPONSIBILITIES

  • Administer the marketing automation platform and serve in a CoE consultative role for marketing automation programs and projects for multiple CoStar brands
  • Develop and deploy highly visible end-to-end email marketing campaigns out of Pardot--
  • Collaborate with marketing to build customer journeys that drive engagement and conversions
  • Ensure we are current with feature releases and are using marketing automation best practices
  • Capture feedback for marketing platform and process enhancements
  • Be an evangelist for Pardot, Salesforce, and all things marketing automation BASIC QUALIFICATIONS
    • Over 3 years of professional experience in B2B marketing or marketing operations organizations
    • Hands-on experience with Salesforce Sales Cloud, Pardot, and Marketing Cloud
    • Certified Pardot Specialist--
    • Proficient with HTML/CSS
    • Demonstrated analytical skills and proficiency in journey mapping, data analysis, and KPI measurement
    • Deep knowledge of sales and marketing technology, platforms, and ecosystems
    • In-depth understanding of the relationship between Leads, Contacts, Accounts, Campaigns, and Activities
    • A bias for action and an outstanding customer service mentality supported by excellent interpersonal skills
    • Excellent oral and written communication
    • Ability to multi-task in a dynamic, high-energy environment
    • Experience with agile systems & scrum--methodology
    • Proficient in standard business software including Outlook, Excel, Word, PowerPoint, and Visio
    • Bachelor's Degree-- PREFERRED QUALIFICATIONS AND SKILLS--
      • Certified Pardot Consultant
      • Salesforce Marketing Cloud experience or certifications #LI-SB1
        CoStar Group is an Equal Employment Opportunity Employer; we maintain a drug-free workplace and perform pre-employment substance abuse testing Founded in 1987, CoStar Group, Inc. (Nasdaq:CSGP) is the leading provider of commercial real estate information, analytics and online marketplaces. CoStar conducts expansive, ongoing research to produce and maintain the largest and most comprehensive database of commercial real estate information. CoStar data powers the $17 trillion world of real estate - delivering the sale, lease, property, tenant, contact, reporting and industry information that makes connections happen. We help our clients make smart investments and decisions. Eighty-three percent of the nation's commercial real estate transactions involve a CoStar subscriber, and the top 95% of the leading 1,000 brokerage firms use CoStar to inform their decisions. We also help create lasting experiences through our family of marketplaces. In addition to CoStar, CoStar Group brands and marketplaces include LoopNet, Apartments.com, BizBuySell, and Lands of America - collectively attracting more than 25 million monthly unique visitors. The Apartments.com Network is the nation's #1 most visited apartment listing network, with 45 million monthly visits, allowing renters to find their perfect homes. LAND.com connects landowners to their perfect properties, spots and open spaces. BizBuySell allows small business owners to bring their dreams to life. And LoopNet connects investors, sellers and brokers with clients who fall in love with their properties.-- Headquartered in Washington, DC, CoStar maintains offices throughout the U.S. and in Europe and Toronto, Canada with a staff of approximately 3,700 worldwide, including the industry's largest professional research organization. CoStar is committed to creating a diverse environment and is proud to be an equal opportunity workplace and affirmative action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. CoStar is also committed to compliance with all fair employment practices regarding citizenship and immigration status. If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access www.costargroup.com/careers as a result of your disability. You can request reasonable accommodations by calling 1-855-840-1715 or by sending an email to recruiting@costargroup.com .

Keywords: CoStar Group, Inc., Irvine , Marketing Automation Manager, Advertising , Irvine, California

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