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Director Of Communications And Public Relations

Company: Xponential Fitness
Location: Irvine
Posted on: April 8, 2021

Job Description:

Founded in 2017 by Anthony Geisler, Xponential Fitness has built and curated a diversified platform of eight disruptive boutique fitness brands spanning across fitness and wellness verticals - including Pilates, indoor cycling, stretch, rowing, dance, running and yoga. Currently, Xponential Fitness's portfolio of brands includes Club Pilates, the nation's largest Pilates brand; CycleBar, the nation's largest indoor cycling brand; StretchLab, a concept offering one-on-one assisted stretching services and group stretch services; Row House, a high-energy, low-impact indoor rowing workout; AKT, a dance-based cardio workout combining toning, interval and circuit training developed by Celebrity Trainer Anna Kaiser; YogaSix, a modern boutique yoga brand; Pure Barre, a total body workout that uses the ballet barre to perform small isometric movements; and most recently, STRIDE, a treadmill-based cardio and strength training concept. ResponsibilitiesXponential is seeking a senior external communications expert with proven experience in public relations, brand reputation management and strategic planning. The PR & Communications Director will be responsible for the development, integration, and implementation of a broad range of public relations activities relative to the strategic direction and positioning of Xponential, its brands and its leadership.--- Develop and implement an integrated strategic communications plan to maintain and advance Xponential's brand identity; broaden awareness of its programs and priorities, and increase the visibility of its programs across various audiences. --- Create public relations strategy with respective PR firms that will allow Xponential and its brands to cultivate and enhance meaningful relationships with targeted, high-level external audiences, including the media and key influencers. --- Identify challenges and emerging issues faced by Xponential and provide strategies to combat issues proactively.--- Work with the leadership team and staff to recognize internal and external communications opportunities and solutions, and define and execute appropriate strategies to support them.--- Manage the Director of Internal Communications; oversee and review output and projects.--- Serve as communications counselor to Xponential's leadership including brand presidents.--- Oversee development of all Xponential's external communications including marketing collateral materials, brand-level franchise for sale marketing, website, and new media.--- Manage and submit industry and general business awards for all brands and leadership team.--- Manage relationships with associated vendors including PR firms across all Xponential brands.--- Collaborate with CMOs and presidents across brands, as well as Xponential's departments to ensure alignment on brand positioning, accurate information, reputation management, and PR strategy.--- Serve as a spokesperson and lead point person on media interactions that help promote and/or impact Xponential. --- Exercise judgment to prioritize media opportunities across Xponential and each brand's business PR, and prepare talking points, presentations, and other supporting material as needed.--- Promote a culture of high performance and continuous improvement that values learning and a commitment to quality. --- Oversee the day-to-day activities of the external communications function including budgeting, planning and team collaboration. Requirements--- Bachelor's degree in journalism, communications, marketing, or related field.--- Minimum 6-8 years experience in a senior management role either in-house or with an agency.--- Demonstrated skill and comfort in managing vendors including multiple PR firms to high-impact placements.--- Extensive successful writing and editing experience (externally focused) with a variety of print and online communications media. --- Demonstrated experience and leadership in managing a comprehensive strategic communications, media relations, and marketing program to advance Xponential's mission and goals.--- A minimum of 6 years experience in planning, writing, editing, and production of media training & interview preparation, press releases, reports, marketing materials, and other print and online publications.--- Innovative thinker, with a track record for translating strategic thinking into action plans and output. --- Experience in building, mentoring, and coaching a small team --- Excellent judgment, creative problem-solving skills, results-oriented, self-reliant--- Superior management skills; ability to influence and engage direct and indirect reports and peers.--- Stature, gravitas, and confidence to gain the credibility and respect of the Executive Team.--- Ability to make decisions in a changing environment and anticipate future needs.--- Flexibility to work during off-hours and weekends as needs arise.--- Energetic, flexible, collaborative, and proactive.

Keywords: Xponential Fitness, Irvine , Director Of Communications And Public Relations, Advertising , Irvine, California

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