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Social Media Manager

Company: Glidewell Dental
Location: Irvine
Posted on: April 5, 2021

Job Description:

Glidewell Laboratories is the industry leader in dental technology due to our agility, speed, and cutting-edge technology. We work in a fast-paced and highly sought-after employee-friendly work environment. Behind all of this success is an amazing group of people who are passionate about bringing innovation to the marketplace, while providing quality and affordability to better the lives of people all over the world. If you share in our passion for teamwork and a vision for excellence, let's talk about a rewarding career at Glidewell! In addition are the following generous employee benefits: Medical, Dental, Vision, 401K with company match, company-paid life insurance, additional onsite dental services, vacation, holiday, and sick time, employee gym (with fitness classes and meditation room), employee medical/wellness center (with massage therapy and acupuncture), two company subsidized cafes, Internet cafes, employee lounges with big screen TVs, game tables, fun company sponsored events, a diverse work environment with over forty nationalities represented, and much more!



Essential Functions:

-- Performs research on current benchmark trends and audience preferences.

-- Designs and implements social media strategies on a national level in alignment with business goals and objectives.

-- Sets specific objectives and delivers reports on ROI.

-- Maintains and manages presence across all online forums and social platforms for all national organizations within the Company, including but not limited to LinkedIn, Instagram, Facebook, YouTube, Twitter, Snapchat, and Tiktok.

-- Generates, edits, publishes and shares engaging content daily (e.g. original text, photos, videos and news).

-- Monitors SEO and web traffic metrics.

-- Collaborates with cross-functional teams, including marketing, sales and customer service to ensure brand consistency.

-- Communicates with followers, responds to queries in a timely manner and monitors customer reviews. Escalates issues and/or concerns to the appropriate team and/or management.

-- Oversees social media accounts' design (e.g. Facebook timeline cover, profile pictures and blog layout).

-- Suggests and implements new features to develop brand awareness, like promotions and competitions.

-- Stays up-to-date with current technologies and trends in social media, design tools and applications.

-- Carries out market research in order to keep up to date with customer trends, as well as future trend predictions.

-- Manages budgets for all social media paid advertisements.

-- Meets with colleagues across multiple departments to create omni-channel strategies for US brands.

-- Meets with stakeholders to inform them of the social media progresses and to review the analytics.

-- Identifies opportunities to promote high level web traffic, customer engagement and acquisition.

-- Provides training, instructions and guidance to team members.

-- Performs other related duties and projects as required by management.



Education and Experience:

-- Bachelor degree in marketing or related field.

-- Minimum of five (5) years of experience with demonstrated success managing a company's and/or brand's social media and online presence required.

-- Experience with KPI tracking and data analysis is required.

-- Experience using Adobe Photoshop preferred.

-- B2B or dental industry experience preferred.

Special Requirements/Certification:

-- Facebook Blueprint Certification and Hubspot Content Marketing Certification preferred.

-- Google Ads (Search, Display, Video) Certification preferred. You have been redirected to a Glidewell Dental job page

Keywords: Glidewell Dental, Irvine , Social Media Manager, Advertising , Irvine, California

Click here to apply!

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