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Director, Omni Channel Marketing and Advanced Analytics

Company: Meet
Location: Irvine
Posted on: April 5, 2021

Job Description:

Director, Omni-Channel Marketing and Advanced Analytics - Pharma - Irvine, CA
Summary: Meet is partnered with a Top 10 U.S Pharmaceutical company that delivers high quality therapy across multiple therapeutic areas. This company has an impressive portfolio of marketed products with a booming clinical pipeline of compounds across all phases of development. They are looking for a Director of Digital Marketing and Advanced Analytics to support the digital marketing group.
Job Responsibilities: The Director of Digital Marketing and Advanced Analytics will be responsible for setting up data strategy and building an omni channel analytics vision for the Medical Therapeutics Commercial Business Unit. This candidate will explore new and emerging data platforms, networks, and partnerships to make sure that they are addressing key tactics and expanding on the team's performance. This individual will continuously be exploring advanced analytic modeling solutions to optimize results. -- Develop and lead the Digital Analytics initiatives

  • Build a multi-touch attribution program, evaluate campaigns, build dashboards, evaluate audience targeting, and conduct appropriate market insights.
  • Responsible for both HCP and DTC facing solutions.
  • Effectively lead a team of digital marketing professionals. Skills Required: -- Bachelor's Degree in related field; MBA/Masters strongly preferred.-- 10+ years of experience in analytics for multi-channel marketing.-- 10+ years building marketing campaigns and data analytic plans.-- Experience working with modeling techniques and multi-touch attribution.-- Must be a manager of people, having successfully managed full time direct reports.
    Contact Details: Full job description and company details are available upon application. This position is being dealt with by Josie Eichner at Meet, call on +1 or email directly at to discuss further and in confidence.You can find out more about this job and others from

Keywords: Meet, Irvine , Director, Omni Channel Marketing and Advanced Analytics, Advertising , Irvine, California

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