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Principal Digital - Email Marketing Automation Specialist - Neurovascular

Company: Medtronic GmbH
Location: Irvine
Posted on: February 20, 2021

Job Description:

If you are passionate about the intersection of user experience and data analysis and enjoy working on a small team where you are empowered to deliver on your vision, you'll love this role. As part of the Neurovascular Digital Marketing group, you'll be working on the modernization of the marketing technology and data stack, advanced measurement and analytics, and the intersection of technology and the marketing operating model. You will provide a distinctive level of subject matter expertise on how to architect and deliver marketing technology and data strategies that accelerate customer acquisition and customer value by increasing customer engagement and personalization. The successful candidate will act as the digital subject matter expert and drive Neurovascular Health Care Provider (HCP) campaigns for Medtronic Neurovascular. Qualified candidates will be fluent in today's digital marketing ecosystem (CRM, email, digital advertising, social, etc.) and have the ability to build and frame a digital strategy and lead the implementation.-- This position is based in Irvine, CA and is not open to remote.
A Day in the Life

  • Work closely with our marketing and development teams to define, plan and build campaigns
  • Gather, document and manage requirements with a user-centered approach.
  • Support the strategy and solution development for specific components of the tech stack, and you'll help guide the team on technology solution choices, selection criteria and vendor trade-offs.--
  • Utilize your deep understanding of marketing technology and ad-tech landscape
  • Use your experience in UX that spans multiple disciplines, such as User Research, Information Architecture, Content Strategy, Interaction Design, and UI Development.
  • Conceptualize and articulate complex ideas to team members, and managers through appropriate assets (i.e. sketches, wireframes, prototypes, documentation, spreadsheets, sitemaps, user flows, data flows, and personas).
  • Manage 1st and 3rd party data and use of customer data platforms, DMP's, A/B testing, cross channel campaign management, and decisioning engines
  • Lead evaluations and vendor selection, including writing business requirements
  • Analyze and adjust based on marketing measurement tools focused on attribution and performance management
  • Assess, design and deliver marketing technology, data, and analytics solutions at scale
  • Travel approximately 10-15% Must Have: Minimum Requirements In order to be considered for this position, these minimum qualifications must be evident on your resume.
    • 7+ years of relevant work experience with a Bachelor's degree, or 5+ years of relevant experience with a Masters' degree.
    • Must have at least 3 years of digital marketing, email marketing or marketing automation experience Nice to Have
      • Certification in digital marketing analytics, inbound marketing, marketing automation, search engine optimization, customer experience, demand generation, and/or content strategy
      • Deep knowledge of best-in-class Marketing Technology stacks and best practice business processes
        • Salesforce Marketing Cloud experience
          • Ability to develop comprehensive configuration designs, use cases, test conditions, and training documentation to support the successful implementation of initiatives and processes.
          • Assess needs and configure bi-directional integrations between Salesforce and other business applications.
          • Advise and mentor staff on both general best practices for Salesforce implementation and scaling efforts, as well as how to best meet project and client-specific needs.
          • Eloqua experience is a plus--
          • Experience in UX that spans multiple disciplines, such as User Research, Information Architecture, Content Strategy, Interaction Design, and UI Development.
          • Familiarity with data visualization/BI tools like Datorama, Tableau, Power BI, etc.
          • Demonstrate excellent verbal, written, communication skills, and an ability to deliver client-facing presentations.
          • Advanced spreadsheet skills (pivot tables, Excel, Google Sheet, SPSS, etc) a plus.
          • Comfort level working with business, IT, and marketing stakeholders
          • Ability to think quickly and critically on a broad range of marketing technology and digital marketing topics across various verticals
            About Medtronic

            Together, we can change healthcare worldwide. At Medtronic, we push the limits of what technology, therapies and services can do to help alleviate pain, restore health and extend life. We challenge ourselves and each other to make tomorrow better than yesterday. It is what makes this an exciting and rewarding place to be.

            We want to accelerate and advance our ability to create meaningful innovations - but we will only succeed with the right people on our team. Let's work together to address universal healthcare needs and improve patients' lives. Help us shape the future.

            Physical Job Requirements

            The physical demands described within the Responsibilities section of this job description are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.--
            • While performing the duties of this job, the employee is regularly required to be independently mobile.
            • The employee is also required to interact with a computer, and communicate with peers and co-workers. Contact your manager or local HR to understand the Work Conditions and Physical requirements that may be specific to each role. (ADA-United States of America) It is the policy of Medtronic to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. In addition, Medtronic will provide reasonable accommodations for qualified individuals with disabilities. This employer participates in the federal E-Verify program to confirm the identity and employment authorization of all newly hired employees. For further information about the E-Verify program, please click here .

Keywords: Medtronic GmbH, Irvine , Principal Digital - Email Marketing Automation Specialist - Neurovascular, Advertising , Irvine, California

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