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Senior Media Analyst, Paid Search and Programmatic

Company: Intelitics, Inc.
Location: Irvine
Posted on: October 11, 2020

Job Description:

About Us: We believe that data and technology have the power to transform business for both our clients and ourselves and we are obsessed with continually discovering how. Our mission is to become trusted advisors for our clients in an ever-evolving digital landscape delivering disruptive technology to grow their business. We are disrupting a $100+ billion global market that is plagued with massive challenges specific to user acquisition -- the real-money gambling sector across online and mobile. About the Job: The Senior Media Analyst role requires strategic, data-driven thinking, critical analysis, creative word-smithing, and expert communication skills across internal and external teams. An ideal candidate should thrive working cross-functionally to drive performance for our owned and operated consumer properties and strategic partners. Requirements The Ideal Candidate will have experience with: * Demonstrable experience managing campaign budgets greater than $100,000 a month on Google (including Search, YouTube, and GDN), Native (Outbrain/Taboola/Gemini), Programmatic Buying (via a DSP), Facebook / Instagram and other emerging platforms. * Experience working with enterprise-level clients * Developing and implementing strategies and optimizations to increase ROAS for each campaign * Oversee all aspects of a paid media campaign with a focus on solely driving conversions * Analyze and decision against performance data for each ad campaign (Example: ROAS, CPA, CPL, CTR) * Experience working on lead generation campaigns, and prior demonstrable experience with landing page optimization / CRO (conversion rate optimization) * Experience working with a self-managed in-house DSP such as MediaMath, The Trade Desk, DataXu, etc. Some Key Responsibilities: * Managing, strategizing, and executing multiple campaigns around paid search, paid social, and programmatic * A deep understanding of marketing strategies, these include, but are not limited to: funnel building / landing page optimization, audience targeting and segmentation, and customer conversion paths * Extensive knowledge of ad targeting methodologies and iterative test-and-learn optimization practices * Execute media test plans and measure the impact against business objectives * Understand clients needs and metrics and communicate actionable insights to the internal team * Create and improve organization processes, procedures and systems to support business needs. * Must possess client-facing communication skills and acumen and the ability to deliver results for our partners. * Foster a team environment Desired Qualifications: * 4+ years of Programmatic buying, Facebook, Instagram, Snapchat, or Google marketing experience * Sharp eye for detail and organizational skills * Comfort with ambiguity and with working in a fast-paced, always-on, start-up environment * Fluency in mathematical concepts * Critical thinking and problem-solving capabilities * High level of proficiency with Microsoft Excel, pivot tables, and relevant reporting tools * Competitive/Performance driven mindset * Exhibits the ability to continuously learn, draw actionable insights and apply them across campaigns Benefits Culture: * We are an entrepreneurially driven organization * Our office fosters a fun atmosphere with great camaraderie and lots of laughs. * Friendly competition is widely encouraged. * We are committed to growth, both personally and professionally. Solving some of the most interesting problems with some of the greatest minds in digital advertising requires us to always be at the top of our game Comp and Benefits: * Base Salary plus Commissions * Medical, Dental, and Vision premium coverage * Uncapped vacation and sick time * Weekly catered lunches and a fully stocked kitchen * Cold Brew Coffee Runs * Monthly and Quarterly Team Events

Keywords: Intelitics, Inc., Irvine , Senior Media Analyst, Paid Search and Programmatic, Advertising , Irvine, California

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