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Social Media Marketing Specialist

Company: Dental Careers, Inc.
Location: Irvine
Posted on: February 16, 2020

Job Description:

Our client is seeking a Social Media Coordinator to spearhead social media activities to the benefit of our core business objectives.This position will report to the Sr Marketing Manager, collaborate with our creative team and leverage the powerful Salesforce Social Studio toolkit to develop and execute social tactics for our company.Job Responsibilities1.--------Content Creation and Publishing:Support social strategy; create, design and implement day-to-day posts, content development and publishing of targeted, brand-driven content for our company and partner channels including Instagram, Facebook, LinkedIn and others.Work with our creative team to create content that resonates with our social audience and shares brand/product attributes and benefits in a unique way.Guide the creation of micro-content such as social graphics, animated GIFs and short-form video.Master the company's voice and write engaging copy.2.--------Social Listening:Leverage social listening toolkit to drive content, campaigns, responses, increased engagement and overall channel growth.Monitor, prioritize and assign inbound messages, while ensuring proper response rate and time of outbound messages.3.--------Influencer Marketing: Manage campaigns from outreach, to implementation, to post-campaign reporting.Identify and cultivate relationships with key influencers and engage them to help execute partnerships that amplify key marketing objectives.Track influencer activity to ensure agreement deliverables are being fulfilled.Provide on-going reporting on campaign performance.4.--------Measurement and Analytics:--Report KPIs and use metrics to optimize and drive continuous improvement in our company's social efforts.Requirements--------------Minimum 2 years of experience in social media, influencer marketing, content marketing or similar with proven success in developing and executing programs that raise brand awareness and create advocacy, ideally at a consumer and/or lifestyle brand.--------------Expert understanding of how brands should participate in social media in an authentic way.--------------Social copywriting skills. A passion for storytelling, listening to what the community and providing engaging experiences in the social space.----------------Expert knowledge of and personal participation in social media, with emphasis on Instagram, Facebook and LinkedIn.--------------Strong knowledge and working experience with Salesforce Social Studio. Experience working with Google Analytics, Facebook Insights, Instagram Insights, Sprout Social, Hootsuite, Buzzsumo or similar tools a plus.--------------Ability to collect, analyze and use social metrics to drive continuous improvement.--------------Art direction experience a plus.--------------Minimum BA/BS degree, preferably in Business, Marketing, Communications and/or related field.If interested, please apply!

Keywords: Dental Careers, Inc., Irvine , Social Media Marketing Specialist, Advertising , Irvine, California

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