IrvineRecruiter Since 2001
the smart solution for Irvine jobs

Marketing Launch Manager (Irvine, California, US)

Company: Kia Motors America
Location: Irvine
Posted on: February 15, 2020

Job Description:

At Kia, we're creating award-winning products and redefining what value means in the automotive industry. It takes a special group of individuals to do what we do, and we do it together. Our culture is fast-paced, collaborative, and innovative. Our people thrive on thinking differently and challenging the status quo. We are creating something special here, a culture of learning and opportunity, where you can help Kia achieve big things and most importantly, feel passionate and connected to your work every day. Kia provides team members with competitive benefits including 100% premium paid medical, dental and vision coverage for you and your dependents, 401(k) plan matching of 100% up to 6% of the salary deferral, and time off starting at 14 days per year. Kia also offers company lease and purchase programs, company-wide holiday shutdown, paid volunteer hours, and premium lifestyle amenities at our corporate campus in Irvine, California. StatusExemptSummaryThis position is responsible for driving the marketing portion of launch process through coordination with Product Planning, Business Insights, & Marketing departments. Lead the launch of related research projects including launch clinics, positioning focus groups & creative focus groups. This position will support strategy and planning process for new vehicle launches and facelifts. Manage product-related primary and secondary market research, including, but not limited to: --designing research parameters and scope, determining recruiting screeners, developing discussion guides and materials. Major ResponsibilitiesPriority 1st - 35% Drive Launch Process and Coordination including; running integration meetings, conducting Competitive Analysis (work with Product Planning & DnG), working with Marketing Counterparts to coordinate launch in terms of timing & marketing efforts, support launch strategy and planning to ensure communication of launch progress and status. Priority 2nd - 20% Oversees development of positioning and creative research (focus groups).-- Supports the strategic development process (positioning development, target demographics) based on research findings. Priority 3rd - 20% Manages product clinics for future and current vehicles including the design and implementation of product clinics. Priority 4th - 15% Primarily liaison with KMNA for all KMC product related and marketing communications related research Priority 5th - 10% Works closely with Product Planning and Business Insights departments to identify product-related research needs, assist with research related tasks and analysis, and provide recommendations based on analysis. Education/Certification Bachelor's degree from accredited college or university MBA Preferred Overall Experience Ability to work in a fast-paced environment that demands flexibility with ad hoc market research and analysis projects Ability to work in a multicultural, multiethnic environment Ability to read, analyze, and interpret complex research data and reports Ability to effectively manage relationships with key suppliers Other Requirements: Occasional travel may be required domestically and/or internationally. May need to work additional hours outside of normal business hours as required by the job, including weekends or holidays. Perform other duties as assigned. Directly Related Experience Minimum 7-10 years of product or marketing research experience with an OEM or OEM partner Must have solid understanding of automotive industry, automotive products, automotive market research and usage, as well as related research concepts including ethnographic, demographics, psychographics, etc SkillsWell-developed presentation skillsExellent writing skillsStrong analytical skills with demonstrated ability to interpret and summarize data into meaningful information.Excellent PC skills including MS Office, JATO, mTABCompetenciesCHALLENGE - Solving Complex ProblemsCOLLABORATION - Building and Supporting TeamsServing CustomersGLOBALITY - Showing Community and Social ResponsibilityAssessing and Understanding PeoplePEOPLE - Interacting with People at Different LevelsInteracting with People at Different LevelsAdapting to ChangeChampioning Customer NeedsCommunicating EffectivelyDelivering High Quality WorkEntrepreneurial ThinkingManaging Resources Equal Employment Opportunities KMA provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, ancestry, national origin, sex, including pregnancy and childbirth and related medical conditions, gender, gender identity, gender expression, age, legally protected physical disability or mental disability, legally protected medical condition, marital status, sexual orientation, family care or medical leave status, protected veteran or military status, genetic information or any other characteristic protected by applicable law.-- KMA complies with applicable law governing non-discrimination in employment in every location in which KMA has offices.-- The KMA EEO policy applies to all areas of employment, including recruitment, hiring, training, promotion, compensation, benefits, discipline, termination and all other privileges, terms and conditions of employment. Disclaimer:-- The above information on this job description has been designed to indicate the general nature and level of work performed by employees within this classification and for this position.-- It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job.

Keywords: Kia Motors America, Irvine , Marketing Launch Manager (Irvine, California, US), Advertising , Irvine, California

Click here to apply!

Didn't find what you're looking for? Search again!

I'm looking for
in category
within


Other Advertising Jobs


Branch Marketing Manager
Description: Love selling a brand We need you New American Funding is looking for a motivated self---starter who is passionate about marketing and social media to join our dynamic and fast-growing real estate team (more...)
Company: New American Funding
Location: Pomona
Posted on: 02/21/2020

Salesforce Marketing Cloud Developer - Torrance, CA - $80/hr
Description: Salesforce Marketing Cloud Developer - Torrance, CA - 80/hrJob Type: Salesforce Marketing Cloud Developer - Torrance, CA - 80/hr W2 Corp to Corp Job Description: The Salesforce Marketing Cloud Developer (more...)
Company: Mason Frank
Location: Torrance
Posted on: 02/21/2020

Director of Marketing
Description: ABOUT THIS ROLE br ul br li This role will be right for you if: br ul br li You're passionate about helping others reach their fullest potential br li You're excited by the opportunity (more...)
Company: Trusaic
Location: Los Angeles
Posted on: 02/21/2020


Social Media Manager
Description: Work location is at our Hollywood office Mon-Fri. As the--Social Media Manager, you would be responsible for building overall strategy / managing execution of the JMC social media plan through engaging (more...)
Company: Josie Maran Cosmetics
Location: Los Angeles
Posted on: 02/21/2020

Global Publications Senior Manager --- Inflammation Pipeline
Description: Career Category Clinical Job Description Amgen provides a collaborative and creative culture in a company with a strong track record of innovation. Our culture encourages open dialogue and diverse views (more...)
Company: Amgen
Location: Thousand Oaks
Posted on: 02/21/2020

Digital Media Coordinator
Description: Must have interest in areas related to human need Climate Change, Sustainability, Renewable Energy, Green Commercial Real Estate, Gender Equality, Media, Education, Workforce Housing, Technology, Water, (more...)
Company: i(x) investments
Location: Los Angeles
Posted on: 02/21/2020

Product Photographer
Description: Description The creative group is looking for an outstanding product photographer who can start ASAP in the Manhattan beach area This candidate should be able to showcase product photography within their (more...)
Company: Robert Half
Location: Manhattan Beach
Posted on: 02/21/2020

Urban Decay - 12 Month Social Media Intern
Description: Candidates must have received a Bachelor s degree within the last 12 months and available to start as soon as possible br br Position Overview: br br We are looking for a 12 month intern to (more...)
Company: L'Oreal USA
Location: Newport Beach
Posted on: 02/21/2020

Senior Media Buyer
Description: JOB PURPOSEThe position of Senior Media Negotiator is responsible for negotiating, planning, buying and maintaining media buys. This position is continuously developing and creating media strategies based (more...)
Company: Ocean Media
Location: Huntington Beach
Posted on: 02/21/2020

VP of Marketing
Description: The world is a better place when people love what they do.-- Silicon Beach Talent was founded on this idea. We partner with fun, aggressive companies with grand visions and awesome cultures, and we work (more...)
Company: Silicon Beach Talent
Location: Los Angeles
Posted on: 02/21/2020

Log In or Create An Account

Get the latest California jobs by following @recnetCA on Twitter!

Irvine RSS job feeds