Senior Analyst, CRM & Marketing

Company: 5.11 Tactical
Location: Irvine
Posted on: November 16, 2020

Job Description:

"We are innovators who make purpose-built gear for life's most demanding missions."

Our ethos defines our culture- Trusted, Responsive, Accountable and Committed.

5.11 Tactical has established itself as the fastest-growing and most well-known brand of tactical apparel, gear and functional products in the world. Through a commitment to operator-led product innovation, quality and compelling value, 5.11 has developed a loyal following among some of the most demanding and discerning end-users of apparel and gear.

At our Operations Center in Manteca and Development Center in Irvine, we leverage our deep relationships with Law Enforcement, Special Forces Operators and First Responders to gain unique insights. The results are products that break new ground combining ruggedness, speed, range of motion and ultimate comfort in professional duty, tactical training, adventure, women's tactical, fitness and industrial professionals.

POSITION SUMMARY:

Our Omni-Channel business is growing rapidly in many areas, and we're looking for an analyst to support that growth by enhancing our ability to make better data-driven decisions. As theSenior Analyst, CRM& Marketing,you will help our team develop a better understanding of our customers, their buying habits, and the effectiveness of our marketing campaigns in order to drive higher lifetime value and improve marketing ROI.

You will be analyzing and reporting on performance of our marketing channels, promotions, and campaigns, as well as recommending ways to improve their effectiveness. Additionally, you will work with the broader marketing team to develop and implement segmentation strategies and predictive models to increase the efficiency of our marketing efforts by leveraging customer data, open source tools, and 3 party software.This position is based from our Irvine, CA office.

RESPONSIBILITIES:

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• Analyze and report on the effectiveness of marketing and sales campaigns based on customer KPI objectives (recency, frequency, value, LTV, CPA)
• Work with the Digital Analytics and Marketing teams to automate and improve efficiency of all marketing reporting across paid and organic channels
• Partner with stakeholder in Brand Marketing, Merchandising,& Retail on how to improve the design of campaigns, choice of tactics, and use of customer segments
• Use Lexer and other tools to analyze large customer data sets to extract insights on key customer segments to inform long-term strategies
• Work with the rest of the Digital Analytics team to build better sales forecasting methods
• Make recommendations on the design of marketing channel and promotion experiments that will contribute to optimized marketing mix
• Partner with the VP of Digital Commerce to develop annual budgets and business goals
• Build and/or improve predictive models such as next purchase, attrition, and best offer
• Any other initiatives that help give our Marketing and Ecommerce teams the data they need to make better decisions
  
  QUALIFICATIONS:
  
  To perform the job successfully, an individual should have the following credentials:
  
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  • Bachelor's Degree specializing in business, marketing, economics, or applied statistics (master's degree preferred)
  • 8+ years of work experience in retail / consumer, ecommerce, marketing, management consulting, or consumer finance
  • Fluency in marketing and sales analysis methodologies, including: Campaign and Promotion Effectiveness, and ROI/Profitability
  • Knowledge or familiarity with: Predictive Models (statistical and machine learning methods), Basic Correlation Analysis, Consumer Choice Models
  • Experience working with large data sets
  • Scripting in SQL, Python, and/or R
  • Data visualization experience
  • B2C business experience preferred
  • Experience with Looker, Lexer, and/or PowerBI is a plus
  • Experience working with Facebook and Google Ads data
    
    ETHOS:
    
    At 5.11 Tactical, everyone has the opportunity to be a leader and perform in an exceptional manner. We strive to uphold ourEthos which defines our culture-Trusted,Responsive,Accountable andCommitted.
    
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    • Trusted
      
      
      • 
        
      • Strive to create trust in everything we do, starting with self-trust and relationship trust. We work on the components of integrity, intent, capability and results.
        
      • Responsive
        
        
        • 
          
        • Listen to the needs of our end-user Professionals, then develop, produce and deliver solutions to their problems. Each of us chooses to be a leader and takes charge of what is within our circle of influence.
          
        • Accountable
          
          
          • 
            
          • Seek to achieve results with a bias for action. We like to compete and be measured against the most demanding standards to ensure our continued success.
            
          • Committed
            
            
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            • Overcome obstacles to accomplish our goals and support our team members when challenges arise. We complete commitments and seek to'over-deliver" relative to expectations.
              
              5.11's practice is to hire at 18 years of age and older only

Keywords: 5.11 Tactical, Irvine , Senior Analyst, CRM & Marketing, Accounting, Auditing , Irvine, California